FOX | Strategic CommunicationsFractional Communications Officer and Consultant
Dec. 2013 - May. 2022Albany, New York, United StatesAs a fractional Chief Communications/Marketing Officer, I partnered with a wide range of organizations—from lean 10-person teams to global corporations with 400+ employees. My client base spanned industries including rural development, agriculture, food and beverage, climate, energy, manufacturing, economic development, transportation, and more. I designed and led comprehensive media and public affairs strategies that consistently delivered results—most clients saw a 300% increase in press release success and an average ROI of 400% on media campaigns. I ensured all messaging and campaigns maintained brand standards and upheld organizational reputation, even during high-stakes moments such as crisis response or major policy shifts. A core part of my work involved incorporating regulatory and policy changes into public-facing strategies—helping clients stay compliant while effectively positioning their perspectives across media, marketing, and stakeholder channels. I also supported grassroots advocacy efforts and drove community and stakeholder engagement to help organizations meet their mission and long-term goals. From executive communications—like talking points, op-eds, and speeches—to full-scale campaign collateral, I managed the creation of compelling, brand-aligned content across websites, newsletters, media kits, advertisements, and publications. Campaigns I led regularly achieved 30% open rates, 18% click-through rates, and up to 48% conversion rates. With a focus on strategy, storytelling, compliance, and connection, I helped mission-driven organizations and forward-thinking companies build trust, navigate complexity, and grow with purpose.