Sandra Perens

Manager

Typing SpecialistData EntryBusiness Development ManagerPartnerships ManagerSales & BizDevHRCustomer ServiceConsultingHelp Desk SupportPublisherChat SupportAdministrative AssistantBrand Marketing ManagerArt ProducerPR ManagerAdvisorOffice AssistantOffice AdministratorProject CoordinatorCopywritingProofreaderCreative ProducerEditorTranslatorExecutive AssistantPersonal AssistantAssistantProducerEvent ProducerCommunications ManagerMarketingArtist ManagementBusiness OwnerEntertainment

Partner & A&R Manager at Tier Music Publishing | Music Industry Strategist | Board Member Sandra Perens is a music industry leader with a decade-plus track record in artist development, cultural management, and strategic programming. She co-manages Tier Music & Publishing, where she drives A&R initiatives and champions career growth for artists and songwriters across genres. Her career began in music event programming in 2011 at Tallinn Music Week, progressing from Assistant to Program Manager. She has held roles in international project management and songwriting camp coordination at Music Estonia and festival operations at Weekend Festival Baltics. Sandra also led regional marketing at Sony Music Entertainment before focusing on artist representation and publishing. Beyond day-to-day operations, Sandra serves on the boards of the Estonian Authors’ Society and Music Estonia, where she contributes to export strategies and ecosystem development for local talent. Her expertise spans A&R, event programming, marketing, international market development, and creator advocacy. Core strengths: artist relations, talent curation, creative strategy, cross-sector collaboration, music export growth. Professional interests: scalable artist careers, global networks, diversified music revenue streams. Connect to explore collaboration, publishing partnerships, and curated talent opportunities.

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