Fancy.comHead Account Manager
Jan. 2015 - Oct. 2019Greater New York City Area• Founding member and team lead of six-person Account Management team servicing 95 accounts representing over $1.75
million in revenue on FANCY’s socially-driven e-commerce platform – including blue-chip clients iHome, Absolut, G-Pen,
Brookstone, RYU Apparel, If&Co., Players Tribune, Stadium Goods, Diageo
• Negotiated 85% of renewals to sign up for higher marketing spends (exceeding upsell target of 65%)
• Accurately forecast quarterly budget and develop client/product specific goals for tradeshow program
• Establish strong relationships with both net-new and existing client marketing managers
• Lead Account Management Team, coaching team on negotiations, handling client objections and complex accounts
• Develop account specific growth strategies using data analytics & visualization that lead to winning account plans, short and
long-term
• Drive strategic business development in conjunction with the sales team to identify and reach out to potential clients
• Manage the entire process of launching pop-up shops, including managing visual merchandising and social media promotions