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Work Background
Director, Strategic Customer Success Team
LobDirector, Strategic Customer Success Team
Jul. 2022Los Angeles Metropolitan Area• Owning a Saas direct mail automation platform's client portfolio with $40M in ARR, sustaining engagements long-term, mitigating churn rate, resolving flagged concerns with speed & efficiency, and proposing margin-enhancing solutions, upselling, and cross-selling at every opportunity. • Leading a team of six customer success managers, equipping them with expert product knowledge and techniques for building rapport with clients, identifying top performers, and accelerating their careers. • Reinvigorating an underperforming account by re-establishing the client's trust and faith in the product, resulting in a 25% YoY revenue increase. • Assembling GTM strategies for new products & services that address the clients' untapped need for creative resources. • Onboarding new accounts and guiding them to embrace products & services at all levels of their operations via complex integrations, alleviating redundant workflows using automation. • Representing the company as a subject matter expert at industry events, on prominent marketing podcasts, and other high-profile speaking engagements. • Advocating for customers' needs to the development, legal, finance, and product teams, translating requests into new features and continuous improvements. • Traveling to client sites nationwide to align on strategy, deliver value, reassert mutual commitment, share knowledge of emerging trends, and position them at the vanguard during periods of rapid change.
Senior Account Director
KERN - an Omnicom AgencySenior Account Director
Oct. 2017 - Jun. 2022Greater Los Angeles Area• Oversaw a creative agency's key accounts, including AT&T, which spent $500M annually on 360 campaigns encompassing Email, SMS, and Direct Mail across 12+ programs. • Steered monthly performance analysis on all campaigns to inform, assess, optimize, and advance AT&T's goals. • Directed 20+ strategists, analysts, SVPs, and third-party vendors to conceive & execute margin-enhancing solutions. • Gathered data on historical consumer behavior and leveraged it to identify & target untapped audiences.
Account Supervisor - Edmunds.com, TurboTax, Experian
Collier.SimonAccount Supervisor - Edmunds.com, TurboTax, Experian
Sep. 2015 - Sep. 2017Hollywood, CA• Conceived & executed multimillion-dollar digital and traditional campaigns for iconic brands, including Experian, TurboTax, Edmunds.com, Facebook, and Petco. • Produced SOWs and MSAs for projects per their request forms from potential, new, and existing clients. • Guaranteed the highest possible CRO across multiple channels, targeting broad & niche demographics alongside the media team. • Architected, launched, and localized 400+ search and display ads promoting FB Messenger to globally distributed families from the Philippines and Indonesia so they would consider it as an alternative to WhatsApp before Meta acquired WhatsApp.
Senior Account Executive - AAA Auto Insurance Acquisition
KERN - an Omnicom AgencySenior Account Executive - AAA Auto Insurance Acquisition
May. 2009 - Sep. 2015Los Angeles, California, United States• Recovered 500+ working hours weekly for a team of 16 creatives, producers, and account managers by structuring clear workflows & timelines that proactively prevented late deliverables. • Modernized internal & external project management functions by adopting Workfront and training the entire agency to use it and onboard new clients with it. • Mailed a billion pieces of direct mail for DirecTV, with $12M in spending, and owned the entire relationship long-term while seizing upsells & cross-sells.
Brand Manager
E.L. ErmanBrand Manager
Mar. 2006 - Mar. 2009Westlake Village, CAPartnered with our R&D team at our manufacturing facility to facilitate private label cosmetic for clients. Supported with my team to develop Go To Market strategies for our private label clients Managed both the creative and web development team to prepare for In-Store and Digital launches for various clients.

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