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Work Background
ZURU EdgeCommercial Director - Wellness & Homecare
Mar. 2024Auckland, New Zealand- P&L Management of global brands across Homecare and Wellness portfolio with ultimate EBITDA responsibility.
- Strategic planning and management of go-to-market strategies working with international heads of sales to tailor each execution to the exacting needs of every individual retailer, in each region.
- Budget creation and setting for vertical leads e.g. Marketing, Digital, Product development etc.
- Future financial modelling - with international scenario planning.
- Portfolio, retailer and global head office relationship management.
- Financial reporting to C-Suite.
HelloFreshInternational Category Manager ANZ
Jul. 2023 - Mar. 2024Auckland, New Zealand• Sole cross-category commercial responsibility for HelloFresh Australia and New Zealand.
• Lead on creation and development of HelloFresh wine box – close collaboration with marketing.
• Continuous development lead on multiple projects including: international process optimisation for warehouse management/split supply tracking/cross-departmental data sourcing/supplier evaluation and monitoring/sku and category management tool development.
• Implementation of internationally robust supply chain to suit ever-changing business needs.
• Strategic lead for category portfolio, NPD and SKU utilisation/performance management as well as budget responsibility. Supply and demand complexity planning for seasonality/events.
• Symbiotic relationships with diverse range of teams – all levels of business hierarchies internally and externally. • Contract management for optimised commercial conditions e.g. payment terms, service level agreements, price structures and long-term strategic partnerships both domestically and internationally.
• Monthly reviews and reporting to global C-suite on category business development, financial, market, consumer marketing activity, international market development and competitor activity.
• Proven track record of successfully building and maintaining mutually beneficial relationships with new, strategic and legacy suppliers of all strata.
HelloFreshCategory Manager
Mar. 2022 - Jun. 2023Auckland, Auckland, New Zealand• Cross-category commercial buying lead, reporting directly to Associate director of Procurement.
• Strategic lead on business development planning, budget planning and supplier management.
• Supply chain optimisation lead on importation – saving over $0.5 million in first year.
• Plastic to paper packaging initiative lead – sustainability at the key of strategic decision making.
• E2E and B2C experience within the online retail sphere.
Lidl GBSenior Buying Manager
Sep. 2021 - Dec. 2021London, England, United Kingdom• Cross category commercial buying lead, reporting into Divisional Head.
• £450m category turnover responsibility within Dairy Division – Desserts, Cheese, Yoghurts, Milk, Ice Cream, Vegan Alternatives. – across Fresh, Frozen and Ambient.
• Expertise in: Commercial negotiation, strategic direction, supply chain development, NPD, quality and technical aspects, pricing architecture, packaging, artwork, promotional planning
• Training and development of Junior buyers and Category buyers.
• Expert in food sourcing with export responsibilities to EU and non-EU and US markets; experience in Brexit logistics and certification.
• Broad supplier network across UK and EU – specialising in long-term strategic partnerships
• Proven track record of margin and category improvement whilst building a robust and defensible supplier base to scale for fast growth.
• Leading and presenting annual range reviews and key strategic category updates to C-Suite and International Board Level.
Lidl GBBuying Manager
Dec. 2019 - Aug. 2021London, United Kingdom• Responsible for £330m of British and Irish turnover.
• Conceived, steered and executed dairy alts milk store concept to significantly drive category and shopper growth, revenues and margin.
• Successful KPIs include maintaining and improving margin aspirations despite difficult market conditions (Brexit, COVID19). Quality and range optimisation, developing coherent, innovative and sustainable packaging.
Lidl GBAssistant Buying Manager
Apr. 2019 - Nov. 2019London, United Kingdom- Sole responsibility for sourcing, cost price negotiation, product quality and delivery & payment terms for categories within dairy. - Sole responsibility for leading category reviews, range planning and product development for categories within dairy to ensure best profitability, quality and range. - Listed and seasonal range planning and development to provide breadth and ensure competition competence including entering new seasonal markets. -Creating growth in dairy categories through development of existing products and NPD while developing export business to all Lidl countries. -Packaging development planning with a focus on fundamental improvements to align with CSR business strategy. -International representative for Lidl UK at European category reviews for planning and product development. - Early promotion from the buying graduate scheme. - International secondment to Germany/Ireland.
Lidl GBJunior Buying Manager
Sep. 2017 - Mar. 2019London, United Kingdom-Comprehensive training with both Senior Buying Manager and Head of Department. - Training in and responsibility for sourcing, cost price negotiation, product quality and delivery & payment terms for various categories within dairy. -Responsible for assisting and leading category reviews, range planning and product development for categories within dairy to ensure best profitability, quality and range. -Seasonal range planning and development. -International training in Europe: one to one negotiation training with category Heads of Department from all areas of the business and international market nuance training
De Beers Diamond JewellersVisual Merchandising Intern
Sep. 2016 - Apr. 2017London, United Kingdom-Assisting Head of Department across all aspects of new seasonal campaigns. -Co-ordinating VM campaigns across all DB countries and stores. -Design creation for seasonal VM campaigns and store re-merchandising in stores worldwide (including Selfridges/Harrods/Bond Street Flagship store). -Events VM creation and co-ordination. -Departmental budget tracking and ensuring compliance.
Daisy LondonDigital Marketing Intern
Jun. 2016 - Sep. 2016London, United Kingdom- Working with influencers to create new campaigns. - Working across media platforms to ensure best customer experience and sales. - Assisting creative director in new brand campaigns.
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