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Work Background
CloudpacerCo-Founder & Managing Director
Dec. 2023United StatesAs the Co-Founder and Managing Director of Cloudpacer, I helped build a thriving company focused on boosting the economy by enabling professionals to leverage modern tech skills, generating $4.2M in revenue and serving 150+ startups and enterprises in three years. * 𝗞𝗲𝘆 𝗖𝗵𝗮𝗹𝗹𝗲𝗻𝗴𝗲𝘀 & 𝗔𝗰𝗵𝗶𝗲𝘃𝗲𝗺𝗲𝗻𝘁𝘀:
-Addressed two core challenges: securing quality business and ensuring top-tier delivery through a 𝘀𝘁𝗿𝗼𝗻𝗴, 𝗶𝗻𝘁𝗲𝗹𝗹𝗶𝗴𝗲𝗻𝘁, 𝗮𝗻𝗱 𝗮𝗹𝗶𝗴𝗻𝗲𝗱 𝘁𝗲𝗮𝗺.
-Built a team that shares our vision, resulting in seamless project delivery and exceptional outcomes across various industries.
-The company has grown to a team of 𝟴𝟬+ 𝗲𝗺𝗽𝗹𝗼𝘆𝗲𝗲𝘀, doubling our resources within three years. * 𝗜𝗻𝗻𝗼𝘃𝗮𝘁𝗶𝘃𝗲 𝗣𝗿𝗮𝗰𝘁𝗶𝗰𝗲𝘀 & 𝗘𝗺𝗽𝗹𝗼𝘆𝗲𝗲 𝗥𝗲𝘁𝗲𝗻𝘁𝗶𝗼𝗻:
-Introduced HR policies and SOPs that broke industry norms but promoted ethics and fairness. This resulted in a high employee retention rate.
-Implemented a 𝗳𝗮𝗶𝗿 𝘄𝗮𝗴𝗲 𝗺𝗼𝗱𝗲𝗹, where compensation is based on contribution and shared across the teams for each project.
-Focused on 𝗺𝗲𝗻𝘁𝗮𝗹 𝗵𝗲𝗮𝗹𝘁𝗵 𝗰𝗮𝗿𝗲 by offering recreational activities, training, and exposure to various consultants and speakers. * 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝗰 𝗟𝗲𝗮𝗱𝗲𝗿𝘀𝗵𝗶𝗽 𝗮𝘀 𝗠𝗮𝗻𝗮𝗴𝗶𝗻𝗴 𝗗𝗶𝗿𝗲𝗰𝘁𝗼𝗿:
- Promoted from Global Operations Manager to Managing Director, leading company growth and global strategy.
- Oversee all departments, including marketing and finance, driving market expansion and innovation.
- Lead with a vision to position Cloudpacer as a global tech industry leader by adopting the latest technologies. This role has allowed me to drive Cloudpacer’s growth while creating a sustainable, ethical business model that supports both employees and clients, with a strong focus on technology, innovation, leadership, and 𝘁𝗿𝗮𝗻𝘀𝗳𝗼𝗿𝗺𝗶𝗻𝗴 𝘁𝗲𝗰𝗵 𝘄𝗶𝘁𝗵 𝗮 𝗵𝘂𝗺𝗮𝗻-𝗰𝗲𝗻𝘁𝗲𝗿𝗲𝗱 𝗮𝗽𝗽𝗿𝗼𝗮𝗰𝗵.
CloudPacerGlobal Operations Manager
May. 2021 - Dec. 2023
Lead ExpertChief Executive Officer
Feb. 2021Lahore, Punjab, Pakistan
rankistanBusiness Strategy Consultant
Jan. 2020Lahore District, Punjab, PakistanAs a 𝗖𝗼𝗻𝘀𝘂𝗹𝘁𝗮𝗻𝘁 for 𝗥𝗮𝗻𝗸𝗶𝘀𝘁𝗮𝗻, a data-driven digital marketing agency, I provide strategic guidance and problem-solving solutions across various facets of the business. My role involves addressing challenges in areas such as 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝗱𝗲𝘃𝗲𝗹𝗼𝗽𝗺𝗲𝗻𝘁, 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴, 𝘁𝗲𝗮𝗺 𝗰𝘂𝗹𝘁𝘂𝗿𝗲, 𝗮𝗻𝗱 𝗰𝗼𝗹𝗹𝗮𝗯𝗼𝗿𝗮𝘁𝗶𝘃𝗲 𝗶𝗻𝗻𝗼𝘃𝗮𝘁𝗶𝗼𝗻. * 𝗧𝗿𝗼𝘂𝗯𝗹𝗲𝘀𝗵𝗼𝗼𝘁𝗶𝗻𝗴 𝗮𝗻𝗱 𝗣𝗿𝗼𝗯𝗹𝗲𝗺 𝗦𝗼𝗹𝘃𝗶𝗻𝗴: -Serve as the go-to consultant for the 𝗖𝗘𝗢 𝗮𝗻𝗱 𝗰𝗼-𝗳𝗼𝘂𝗻𝗱𝗲𝗿, offering solutions to challenges related to business growth, marketing strategies, and internal operations.
-Assist in developing a collaborative and supportive company culture that fosters 𝗶𝗻𝗻𝗼𝘃𝗮𝘁𝗶𝗼𝗻 𝗮𝗻𝗱 𝘁𝗲𝗮𝗺𝘄𝗼𝗿𝗸. * 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝗰 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗮𝗻𝗱 𝗕𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝗗𝗲𝘃𝗲𝗹𝗼𝗽𝗺𝗲𝗻𝘁: -Provide consultancy on 𝗦𝗘𝗢, 𝘀𝗼𝗰𝗶𝗮𝗹 𝗺𝗲𝗱𝗶𝗮 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴, 𝗲𝗺𝗮𝗶𝗹 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴, 𝗣𝗣𝗖 𝗰𝗮𝗺𝗽𝗮𝗶𝗴𝗻𝘀, 𝗮𝗻𝗱 𝗯𝗿𝗮𝗻𝗱 𝗼𝗽𝘁𝗶𝗺𝗶𝘇𝗮𝘁𝗶𝗼𝗻, ensuring Rankistan stays ahead in the competitive e-commerce market.
-Help the company design and launch 𝗰𝗼𝗻𝘃𝗲𝗿𝘀𝗶𝗼𝗻-𝗼𝗿𝗶𝗲𝗻𝘁𝗲𝗱 digital marketing solutions that deliver personalized results for their clients. * 𝗟𝗲𝗮𝗱𝗲𝗿𝘀𝗵𝗶𝗽 & 𝗧𝗲𝗮𝗺 𝗖𝘂𝗹𝘁𝘂𝗿𝗲: -Guide Rankistan in building a culture that promotes teamwork and innovation, ensuring the team remains agile and adaptive in the fast-evolving digital landscape.
-Facilitate improvements in internal communication and collaboration, aligning teams with company goals to maximize productivity and client satisfaction. Rankistan is a place where digital marketing excellence meets innovative problem-solving, and 𝗺𝘆 𝗿𝗼𝗹𝗲 𝗵𝗮𝘀 𝗯𝗲𝗲𝗻 𝗶𝗻𝘀𝘁𝗿𝘂𝗺𝗲𝗻𝘁𝗮𝗹 in aligning their business strategies with sustainable growth and lasting results.
Travel Inc.Digital Transformation Head
Sep. 2018Lahore, PakistanAs the Vice President of Digital Transformation at TravelInc, I spearheaded the agency's digitalization, shifting it from a traditional model to integrated digital platforms, revolutionizing both the company and the entire travel industry in Pakistan. * 𝗣𝗶𝗼𝗻𝗲𝗲𝗿𝗶𝗻𝗴 𝗗𝗶𝗴𝗶𝘁𝗮𝗹 𝗣𝗹𝗮𝘁𝗳𝗼𝗿𝗺𝘀 𝗳𝗼𝗿 𝗧𝗿𝗮𝘃𝗲𝗹 𝗔𝗴𝗲𝗻𝗰𝗶𝗲𝘀:
-One of the first in Pakistan to introduce 𝗱𝗶𝗴𝗶𝘁𝗮𝗹 𝗽𝗹𝗮𝘁𝗳𝗼𝗿𝗺𝘀 like 𝗕𝗼𝗼𝗸𝗶𝗻𝗴.𝗰𝗼𝗺, 𝗦𝘁𝘂𝗯𝗮, and others, opening doors for travel agencies to compete globally.
-Shifted the focus from typical sales agents and local vendors to 𝘄𝗼𝗿𝗹𝗱𝘄𝗶𝗱𝗲 𝘀𝘂𝗽𝗽𝗹𝗶𝗲𝗿𝘀, enhancing the competitive edge by providing a broader range of services at more competitive prices. * 𝗜𝗻𝗻𝗼𝘃𝗮𝘁𝗶𝘃𝗲 𝗠𝗮𝗿𝗸𝗲𝘁 𝗦𝗼𝗹𝘂𝘁𝗶𝗼𝗻𝘀:
- Identified market demand for halal-friendly travel solutions catering to Pakistani families.
- Introduced HalalBooking.com for halal resorts, dining, female-only spaces, and Islamic amenities.
- Secured commission-based discounts through partnership with HalalBooking, expanding the customer base and boosting client satisfaction. * 𝗖𝗵𝗮𝗻𝗴𝗶𝗻𝗴 𝘁𝗵𝗲 𝗠𝗮𝗿𝗸𝗲𝘁 𝗧𝗿𝗲𝗻𝗱:
-Took the initiative to research and onboard global vendors, allowing TravelInc to offer 𝗰𝗼𝗺𝗽𝗲𝘁𝗶𝘁𝗶𝘃𝗲 𝗽𝗿𝗶𝗰𝗶𝗻𝗴 𝗮𝗻𝗱 𝗰𝗼𝗺𝗽𝗿𝗲𝗵𝗲𝗻𝘀𝗶𝘃𝗲 𝘁𝗿𝗮𝘃𝗲𝗹 𝘀𝗼𝗹𝘂𝘁𝗶𝗼𝗻𝘀 to its clients.
-Led the 𝗱𝗶𝗴𝗶𝘁𝗮𝗹 𝘁𝗿𝗮𝗻𝘀𝗳𝗼𝗿𝗺𝗮𝘁𝗶𝗼𝗻 that opened up the Pakistani travel industry to global travel platforms, beating local competition and setting new trends for the future of travel in the region. This role allowed me to introduce 𝗶𝗻𝗻𝗼𝘃𝗮𝘁𝗶𝘃𝗲 𝗱𝗶𝗴𝗶𝘁𝗮𝗹 𝘀𝗼𝗹𝘂𝘁𝗶𝗼𝗻𝘀 to a conservative market, transforming TravelInc and setting a new industry standard in Pakistan’s travel sector.
Travel Inc.Director Of Operations
Sep. 2018 - Aug. 2021Lahore, Pakistan
EduleafProduct Manager
Mar. 2017 - Aug. 2018Lahore, PakistanI played a pivotal role in the development and success of 𝗘𝗱𝘂𝗹𝗲𝗮𝗳, an innovative online paper-checking portal used by esteemed institutions like 𝗛𝗮𝗿𝘃𝗮𝗿𝗱 𝗮𝗻𝗱 𝗦𝘁𝗮𝗻𝗳𝗼𝗿𝗱. My responsibilities encompassed both marketing and product management, including: * 𝗖𝗼𝗹𝗹𝗮𝗯𝗼𝗿𝗮𝘁𝗶𝗼𝗻𝘀 𝗮𝗻𝗱 𝗣𝗮𝗿𝘁𝗻𝗲𝗿𝘀𝗵𝗶𝗽𝘀: -Onboarded professors and faculty from 𝗟𝗨𝗠𝗦 for the project.
-Partnered with 𝗨𝗡𝗜𝗖𝗘𝗙 to implement Eduleaf for the 𝗦𝗶𝗻𝗱𝗵 𝗕𝗼𝗮𝗿𝗱 in Pakistan, achieving an impressive 98.8% accuracy rate in paper checking. * 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 & 𝗗𝗶𝗴𝗶𝘁𝗮𝗹 𝗜𝗻𝗻𝗼𝘃𝗮𝘁𝗶𝗼𝗻: -Led the marketing initiatives for Eduleaf, developing strategies to expand its reach in both local and international markets.
-Managed all marketing aspects from 𝗹𝗲𝗮𝗱 𝗴𝗲𝗻𝗲𝗿𝗮𝘁𝗶𝗼𝗻 to digital campaign execution. * 𝗧𝗲𝗰𝗵𝗻𝗶𝗰𝗮𝗹 𝗢𝘃𝗲𝗿𝘀𝗶𝗴𝗵𝘁: -Supervised a team of four senior technical resources, ensuring the smooth operation and improvement of the platform.
-Took on a broader role beyond marketing, acting as the 𝗽𝗿𝗶𝗺𝗮𝗿𝘆 𝗹𝗶𝗮𝗶𝘀𝗼𝗻 between the technical and marketing teams to address product issues and drive innovation, despite initially having limited technical expertise. 𝚁̲𝚘̲𝚕̲𝚎̲ ̲𝙴̲𝚟̲𝚘̲𝚕̲𝚞̲𝚝̲𝚒̲𝚘̲𝚗̲:̲ -Started as a 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗠𝗮𝗻𝗮𝗴𝗲𝗿 but quickly transitioned into a 𝗣𝗿𝗼𝗱𝘂𝗰𝘁 𝗠𝗮𝗻𝗮𝗴𝗲𝗿 role due to my initiative and drive for growth.
-Managed the full product lifecycle, from inception to delivery, providing solutions and overseeing the process end-to-end. This role allowed me to bridge the gap between marketing and product development, while also honing my skills in product management and team leadership.
ConfizMarketing Specialist
Oct. 2015 - Mar. 2017San Francisco Bay AreaAs part of the marketing team at Confiz, I played a key role in expanding the reach of 𝗦𝗶𝗺𝗽𝗹𝗶𝗰𝗮𝗻𝘁, an Applicant Tracking System (ATS) designed for HR solutions. My responsibilities included: 𝗠𝗮𝗿𝗸𝗲𝘁 𝗘𝘅𝗽𝗮𝗻𝘀𝗶𝗼𝗻: Successfully untapped high-margin industries such as the 𝗳𝗮𝘀𝗵𝗶𝗼𝗻 𝗶𝗻𝗱𝘂𝘀𝘁𝗿𝘆, 𝗴𝗼𝗹𝗳 𝗰𝗼𝘂𝗿𝘀𝗲𝘀, 𝗮𝗻𝗱 𝘀𝗽𝗼𝗿𝘁𝘀 𝗶𝗻𝗱𝘂𝘀𝘁𝗿𝗶𝗲𝘀, identifying them as ideal sectors for Simply Kent. These sectors provided significant growth opportunities and high ROI. 𝗖𝗼𝗺𝗽𝗿𝗲𝗵𝗲𝗻𝘀𝗶𝘃𝗲 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗦𝗼𝗹𝘂𝘁𝗶𝗼𝗻𝘀: Delivered end-to-end marketing services, including: * Lead Generation
* Email Marketing (managing a volume of 150,000 emails per week, equating to 600,000 emails monthly)
* Inbound and Outbound Campaigns
* Documentation and campaign management 𝗜𝗻𝗱𝘂𝘀𝘁𝗿𝘆 𝗖𝗮𝘀𝗲 𝗦𝘁𝘂𝗱𝗶𝗲𝘀: Developed detailed case studies from the campaigns in various industries to demonstrate success and drive future marketing efforts. This role allowed me to combine creative marketing strategies with data-driven insights, resulting in substantial business growth for 𝗦𝗶𝗺𝗽𝗹𝗶𝗰𝗮𝗻𝘁 across multiple high-value sectors.
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