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Work Background
ALA Consulting GroupFounder
Jan. 2024New York City Metropolitan AreaALA Consulting Group is a woman-owned and managed Talent Partnerships & Event Sponsorships agency bridging the gap between brands and influential talent in the music, sports & entertainment industry. ALA is collaborating with talent to transform their passion projects and dream ideas into reality, continuously enhancing brand recognition for an even broader roster of clientele.
EMPIRESenior Director of Brand Partnerships
Nov. 2021 - Feb. 2024New York, New York, United StatesSpecializes in bridging the gap between brands and influential talent in the music and entertainment industry to forge impactful partnerships that yield substantial business results and leave a lasting cultural impact with artists at various stages of their careers, spanning across multiple genres such as Hip Hop, Rap, R&B, Country, Latin, Pop, Dance, and Afrobeats. Extensive industry expertise encompassing sponsorship and partnership strategy and activation, on-set production, talent liaison, social media, go-to-market strategy, and content and campaign ideation. Additionally, possesses an evolving knowledge of relevant brands and industry trends. Notable talent under purview include Fireboy DML, T-Pain, Jay Wheeler, Busta Rhymes, Asake, Immasoul, Conway The Machine, LUCKI, and many more. Recent collaborations include T-Pain x AmazeVR virtual reality concert launched across worldwide VR headsets and highlighted in CNN, FireboyDML x Clarks Originals global campaign ambassadorship and live metaverse avatar concert, Immasoul x Tres Generaciones exclusive campaign shoot and performance in celebration of the first annual magazine for the brand.
SB Projects, LLCManager, Brand Partnerships
Feb. 2018 - Nov. 2021Greater New York City AreaManager of Brand Partnerships at SB Projects, an entertainment company at the intersection of music, film, television, technology, culture and social good. On a team who are responsible for developing and securing revenue-generating brand alignments across the SB Projects roster of clients and business ventures. Talent includes Justin Bieber, Ariana Grande, Karlie Kloss, J Balvin, Demi Lovato, Tori Kelly, Ashley Graham, Quavo, The Kid Laroi and more.
EXILE EditClient Services
Jun. 2016 - Jan. 2018Greater New York City Area
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