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Work Background
LinkRegional Account Director
Nov. 2023 - Mar. 2024Mexico CityWorld-class outsourced marketing execution providing the link between our clients and their consumers, supply chains and their future brand ambitions.
As a progressive marketing execution partner, we collaborate with the world's biggest brands, committed to global responsibility and creating value for all. - Implemented a new operational structure and heightened the organization's and clients' WoW under Regional leadership's guidance.
- Achieved a 5% increase in contribution and capitalized a 95% key account satisfaction rate for Heineken, in alignment with SLA and KPIs.
- Headed 10+ strategic projects with key stakeholders for 12+ bottler brands, rendering tailored sustainable solutions; focused on local production to reduce delays and match overseas pricing, while meeting clear milestones and contract KPIs.
HH GlobalRegional Account Director - BWST Industry
Oct. 2020 - Aug. 2023MexicoHH Global is a tech-enabled, creative production and procurement partner that delivers big impact for big ideas across the globe. We help the biggest brands on the planet achieve stronger, more sustainable growth. An unmatched supply chain, a growing suite of tech tools and data insights—we make our clients’ brilliant ideas are unmissable everywhere. - Outperformed with 100% account retention with 3-year contract renewal for top grossing clients including Bacardi, Beam - Suntory, William Grants & Sons, Heineken, Phillip Morris, adidas, and Estée Lauder Co.
- Delivered over 15% YoY growth for Bacardi and Heineken, exceeding annual budget expectations.
Tripled service coverage in LATAM with 3 additional countries.
- Conducted yearly innovation days for clients in Mexico, Brazil, and Colombia, ensuing in a 30% increase in client engagement and a 15% rise in sales of sustainable solutions and products that increased purchase ratio by 20 to 30% at the POS.
- Turned in over 25MUSD in revenue annually, maintaining a 12% EBITDA and less than 2% overdue payments.
- Integrated recruitment, training programs, and succession program for a +30-person team across LATAM, elevating to 95% of SLA's and KPI levels. Motivating through coaching and staff meetings.
Framed the Quarterly Business Reviews and Yearly Reports to Key Stakeholders across accounts and global HQ's.
- Championed as primary liaison for global account leaders, procurement, and key account stakeholders within the company and clients.
InnerWorkingCustomer Engagement Director
Jan. 2020 - Oct. 2020Mexico CityWe engineer marketing to shape brand experience. Innerworkings was acquired by HH Global in 2020. - Orchestrated strategies leading in a 20% increase in project acceptance and a 90% boost in customer satisfaction KPIs.
- Broadened Bacardi marketing product launches, ensuing to a 30% growth in sellout with exceptional POS Displays.
- Demonstrated exceptional relationship management by nurturing key client accounts, leading in a 30% increase in client retention.
- Steered a cross-functional team in overhauling the customer feedback process, attaining a 50% improvement in response rates and returning under SLA's timeframe.
KDS GroupHead of Operations, Sales and Marketing
Jan. 2013 - Dec. 2019San Francisco, CAKDS Group, part of GK Retail (a mexican manufacturing company) with more than 16 years of experience, offering exclusive and avant-garde solutions for the retail industry through comprehensive design, technology, production, and communication proposals.
Our work helps to materialize the benefits that our clients offer to the consumer, encouraging their sales and profitability. - Spearheaded the establishment and expansion of KDS Group's for the Retail market in the United States and for GK Retail in Mexico, bringing 4 new customers within the 1st Q.
- Captivated major retailers: Hudson Bay Company, Saks 5th Avenue, Fossil, GameStop, UNOde50, MCM, Bloomingdale's, Guess!, Sketchers, Genomma LAB USA, and Phillip Morris Intl.
- Constructed annual expense and sales budgets for each company.
- Reached annual sales outperforming $30MUSD.
- Enforced Team Development across region.
- Validated Marketing Plans; steered website redesign and management reducing Live Date by 30%.
- Championed QA and Warehouse management for products and deliveries. Guaranteeing 96% of all goods were delivered according KPI's.
- Acted as a member of the company's Board Committee.
LG ElectronicsTrademarketing and Training Manager
Aug. 2008 - Dec. 2012Mexico City, MexicoLG Electronics, Inc. global leader and technological innovator in consumer electronics, mobile solutions and appliances. One of the world's leading producers of flat screens, mobile phones, air conditioning, washing machines and refrigerators. - Directed a team of 350+ promoters to exceed sales targets by 15% through strategic in-store promotions.
- Allocated over 40+ store strategies aligned with company sales goals and KPIs, as well as carried out training campaigns within 12 major retailers.
- Addressed budget control for +$4MUSD annually, ensuring optimal allocation of resources.
- Designed and actioned loyalty programs and sales incentives for sales staff and promoters.
- Consolidated the Training Department with Store by Store strategy and Promoter University.
HSBCCommercial Quality and Process Manager
Oct. 2006 - Aug. 2008Mexico CityFinancial services organization that serves more than 40 million customers, ranging from individual savers and investors to some of the world’s biggest companies and governments. - Developed and facilitated 16 workshops for new executives, managers, and VPs upgrading sales capabilities including a service manual for insurance sales.
- Enhanced the investigation process for cases of misconduct in annuity and Insurance sales accelerating response in 40%.
AeromexicoEmergency Response and Training Chief
Sep. 2001 - Aug. 2006MexicoAeroméxico, Mexico's global airline, operates regular service flying to 43 domestic destinations and 46 international destinations from Mexico, US, Central America, South America, Europe, Canada and Asia. - Delivered and conceptualized workshops for the airline's network, reaching 100% coverage with 70% under budget.
- Organized 6 workshops for VP's on “Crisis Communication”.
- Managed +60 employees in the Family Support Group and Aeroméxico’s crew “Care Team”.
- Actively participated in aviation accidents and incidents.
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