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Work Background
AvonGlobal Senior Digital Insights Specialist, Global eCRM
Oct. 2024Warszawa, Woj. Mazowieckie, Polska
AvonGlobal Senior Digital Insights Specialist – Global eCRM (Western Europe & CE markets)
Oct. 2024WarszawaOwn analytics and experimentation strategy supporting multi-market CRM growth initiatives across Western Europe and CE. Key contributions: • Lead cross-market growth analysis to identify optimisation opportunities across acquisition and retention performance • Build and maintain 11 BI dashboards (Looker Studio) providing end-to-end KPI visibility and standardised reporting across markets • Design structured A/B testing frameworks across creatives, segmentation and messaging to guide CRM optimisation roadmaps • Partner with senior stakeholders to translate complex performance data into strategic growth recommendations • Developed cross-market benchmarking frameworks supporting financial planning and marketing investment decisions Impact: Reduced manual reporting time, improved KPI alignment across regions, and strengthened data infrastructure supporting performance optimisation.
AvonPerformance Marketing Senior Specialist
Nov. 2022 - Sep. 2024WarszawaOwned digital performance marketing strategy for avon.pl, managing six-figure monthly media budgets and driving acquisition growth across paid channels. Key responsibilities: Growth & Budget Ownership • Managed six-figure monthly budgets across Meta and Google Ads, optimising campaigns for ROAS, CPA and revenue growth • Led budget allocation across promotional cycles, seasonal peaks and catalogue launches • Managed full-funnel acquisition strategy across prospecting, retargeting and conversion campaigns Performance Optimisation • Designed structured A/B testing frameworks across creatives, messaging and audience segmentation • Improved CPA efficiency during peak commercial periods through audience optimisation and creative iteration Cross-Functional Leadership • Partnered with Brand, Recruitment and E-commerce teams to align marketing activity with commercial priorities • Standardised reporting and optimisation processes with agency partners to accelerate performance decision-making • Piloted emerging channels (TikTok Ads) with global teams, contributing to upper-funnel growth strategy
WavemakerSenior Performance Specialist
Mar. 2022 - Nov. 2022Warszawa, Woj. Mazowieckie, Polska
WavemakerDigital Communication Planner Buyer
Jul. 2018 - Aug. 2018Warszawa, woj. mazowieckie, Polska
WavemakerDigital Communication Junior Planner Buyer
Jan. 2018 - Jul. 2018Warszawa, woj. mazowieckie, Polska
Wavemaker, groupMPerformance Specialist
Sep. 2017 - Oct. 2022WarszawaLed performance marketing programs across Poland and European markets including Germany, Belgium and France. Key contributions: • Managed multi-channel paid media across Google Ads, Meta Ads and display ecosystems • Developed annual digital growth strategies aligned with business KPIs and revenue objectives • Analysed campaign performance using Google Analytics, building optimisation roadmaps based on data insights • Coordinated cross-channel teams (SEM, Paid Social, Display, Affiliate) to ensure accurate campaign tracking and execution • Served as primary client contact for performance marketing initiatives and strategic recommendations • Mentored and informally led a team of three specialists, supporting prioritisation, knowledge sharing and stakeholder communication
MECDigital Communication Junior Planner Buyer
Sep. 2017 - Dec. 2017Warszawa, woj. mazowieckie, Polska
Havas Media NetworkDigital Media Asystent
Jun. 2016 - Aug. 2017Warszawa, woj. mazowieckie, Polska
Socialyse, Havas Media GroupMarketing Assistant
Jun. 2016 - Aug. 2017WarszawaSupported media planning and digital campaign execution across paid channels. Key responsibilities: • Assisted in media buying and campaign activation across digital platforms • Monitored campaign performance and supported reporting processes • Collaborated with internal teams to coordinate campaign launches and ensure tracking accuracy
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