DFW Marketing ConsultantRetail & Commercial Marketing Consultant
Dec. 2017Develop & execute marketing strategy and campaigns to support all areas of the business: point of sale materials (POS), local area marketing (LAM), email marketing, and website collateral. Deliver on digital marketing initiatives to drive leads for clients including but not limited to Social Media, search engine marketing (SEM), search engine optimization (SEO) & CMS management. Help develop & implement new brand standards and collateral to be consistent with client’s brand. Cross-functionally lead integrated marketing planning and execution across all platforms (ecommerce, digital, etc.). Work with clients to establish data collection and understand performance across tactical marketing programs. Work with companies such as Cornerstone Credit Union and HUSL Digital.