Self-Employed / Contract Fractional CMO | Branding | Marketing | eCommerce
Jan. 2013 - Jan. 2018Franklin, TennesseeBrand, marketing, & digital strategy for eCommerce, D2C, retail, & hospitality: Uncle Julio's, CKE/Hardee's, IPS/Safe Step Walk In Tubs and full-time director role for Work Institute.
• AVP of Marketing, led strategy, digital, content, & PR for Fortune 500 employee research firm (FT).
• IPS: Agency selection, strategy, media, & CRM selection for B2C senior care product, 44 DMAs.
• Uncle Julio’s: Brand strategy, agency selection, calendar & social management for $100MM chain.
• CKE/Hardee’s: Product marketing projects for 4,000+ unit fast-food chain. SKILLS: Marketing Strategy, Brand Strategy, Digital Marketing, Promotional Calendar Planning, Performance Marketing, Local Restaurant Marketing, Email Marketing, TV Advertising, Radio Advertising, Print Advertising, Product Development, Budget Management, Data Analysis & Insights, Creative Development, Project Management, Presentation Skills, Google Analytics, Google Ad Words, Facebook/Instagram Ads, SquareSpace, Shopify Commerce, Hubspot, SalesForce, Sales Enablement, Content Marketing, Restaurant, Hospitality, Casual Dining, Fast Food, Manufacturing, Consulting