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Work Background
Bridgestone Retail Operations, LLCDirector Brand Activation
Jan. 2023Nashville, Tennessee, United StatesChampion brand activation for $4B+ retail organization with 2,200+ company-owned stores, leading brand strategy, media strategy, in-store signage, and field marketing. Three brands including Firestone Complete Auto Care, Tires Plus, and Wheel Works as part of Bridgestone Americas.
Dollar GeneralDigital Product (Digital Engagement, Marketing, Loyalty, Website, App)
Apr. 2021 - Nov. 2021Owned digital engagement (web & app) & omnichannel eCommerce. eCommerce CX for pOpshelf. SKILLS: Digital Product Management, Loyalty Programs, Technical Acumen, Retail, UX Testing, Personalization, Media Network
Edley's Bar-B-QueDirector of Marketing & Digital
Jan. 2021 - Jan. 2023Nashville, Tennessee, United StatesLead brand development, marketing and digital for Edleys BBQ and Pancho and Lefty's Cantina concepts. Drive marketing and promotional calendar planning, advertising, sponsorships, technology roadmap to include online ordering products, real estate site selection analytics products, marketing technology and CDP. SKILLS: Marketing Strategy, Brand Strategy, Digital Marketing, Promotional Calendar Planning, Performance Marketing, Product Development, Budget Management, Email Marketing, SMS Marketing, Data Analysis & Insights, CDP/CRM, Customer Segmentation, Customer Journeys, Creative Development, Digital Roadmap Planning, e-Commerce, Technical Acumen, Team Management, Project Management, Presentation Skills, Google Analytics, Google Ad Words, Facebook/Instagram Ads, SquareSpace, Shopify Commerce, Agency Management
Dollar GeneralDigital Commerce / eCommerce
Aug. 2020 - Mar. 2021Nashville, Tennessee, United StatesSKILLS: e-Commerce, e-Commerce Buying, e-Commerce Merchandising, e-Commerce Product Catalog, e-Commerce P&L, Google Ad Words, Digital Product Management, Technical Acumen, Retail, UX Testing, Adobe Analytics.
LifeWay Christian ResourcesDirector of Marketing, Direct Channels (e-Commerce, Call Center)
Oct. 2019 - May. 2020Greater Nashville Area, TNLed brand, marketing, media, creative & master brand. E-commerce & call center channels with +$60M.eCommerce GM experience with guidance on analytics, inventory, & on-site strategy. Retained post-closure of 170+ stores to develop brand & grow direct channels SKILLS: Marketing Strategy, Brand Strategy, Digital Marketing, Promotional Calendar Planning, Performance Marketing, Budget Management, Email Marketing, Direct Mail, Data Analysis & Insights, Customer Segmentation, Creative Development, e-Commerce, Team Management, Project Management, Presentation Skills, Google Analytics, Google Ad Words, Facebook/Instagram Ads, Adobe Analytics, Adobe Target, Agency Selection, Agency Management
LifeWay Christian ResourcesDirector of Retail Stores Marketing
Aug. 2017 - Sep. 2019Nashville, TennesseeLed marketing strategy, promotions, media planning, and creative for 170+ unit specialty retail chain. SKILLS: Marketing Strategy, Brand Strategy, Digital Marketing, Promotional Calendar Planning, Performance Marketing, Budget Management, Data Analysis & Insights, Email Marketing, Direct Mail, Customer Segmentation, Creative Development, e-Commerce, Team Management, Project Management, Presentation Skills, Google Analytics, Google Ad Words, Facebook/Instagram Ads, Adobe Analytics, Agency Selection, Agency Management
Self-Employed / Contract Fractional CMO | Branding | Marketing | eCommerce
Jan. 2013 - Jan. 2018Franklin, TennesseeBrand, marketing, & digital strategy for eCommerce, D2C, retail, & hospitality: Uncle Julio's, CKE/Hardee's, IPS/Safe Step Walk In Tubs and full-time director role for Work Institute.
• AVP of Marketing, led strategy, digital, content, & PR for Fortune 500 employee research firm (FT).
• IPS: Agency selection, strategy, media, & CRM selection for B2C senior care product, 44 DMAs.
• Uncle Julio’s: Brand strategy, agency selection, calendar & social management for $100MM chain.
• CKE/Hardee’s: Product marketing projects for 4,000+ unit fast-food chain. SKILLS: Marketing Strategy, Brand Strategy, Digital Marketing, Promotional Calendar Planning, Performance Marketing, Local Restaurant Marketing, Email Marketing, TV Advertising, Radio Advertising, Print Advertising, Product Development, Budget Management, Data Analysis & Insights, Creative Development, Project Management, Presentation Skills, Google Analytics, Google Ad Words, Facebook/Instagram Ads, SquareSpace, Shopify Commerce, Hubspot, SalesForce, Sales Enablement, Content Marketing, Restaurant, Hospitality, Casual Dining, Fast Food, Manufacturing, Consulting
RJ YoungDirector of Marketing
Jan. 2013 - Jan. 2016Nashville, TNLed marketing & digital for $100+ MM tech provider (Canon, Ricoh, Samsung & Lexmark). SKILLS: Marketing Strategy, Brand Strategy, Digital Marketing, Promotional Calendar Planning, Performance Marketing, Budget Management, Data Analysis & Insights, TV Advertising, Radio Advertising, Event Management, Creative Development, Project Management, Presentation Skills, Google Analytics, Google Ad Words, Sales Enablement, Sales Enablement, Content Marketing
Logan's Roadhouse, Inc.Sr. Director of Marketing
Mar. 2010 - Feb. 2013Nashville, TNLed marketing strategy & promotional development for 225+ unit casual dining restaurant chain. Developed & executed promotional calendar & marketing plan to include media planning, broadcast advertising development & merchandising development. Manage menus, print advertising, merchandising strategy, direct mail plans, public relations, digital marketing & new unit marketing support. Worked with cross-functional teams to develop promotional programs, from concept, to research, to implementation & tracking of results. Accountable for $28MM + budget. SKILLS: Marketing Strategy, Brand Strategy, Media Planning, Media Testing, Digital Marketing, Promotional Calendar Planning, Local Restaurant Marketing, Email Marketing, Budget Management, Data Analysis & Insights, Customer Segmentation, Creative Development, Product Development, TV Advertising, Radio Advertising, Print Advertising, Team Management, Project Management, Presentation Skills, Agency Selection, Agency Management
Logan's Roadhouse, Inc.Director of Marketing
Nov. 2006 - Mar. 2010Greater Nashville Area, TN
Logan's Roadhouse, Inc.Senior Marketing Manager
Aug. 2006 - Nov. 2006Greater Nashville Area, TN
Logan's Roadhouse, Inc.Brand Marketing Manager
Oct. 2005 - Aug. 2006Greater Nashville Area, TN
Logan's Roadhouse, Inc.Assistant Marketing Manager
Apr. 2005 - Oct. 2005Greater Nashville Area, TN
Murray, Inc.Merchandising Manager & Marketing Analyst
Jan. 2004 - Jan. 2005Brentwood, TNReported to Director of Marketing for $600 million outdoor power equipment manufacturer. Managed market research, merchandising production, sales presentation development, public relations, internal communications, and website content. Work with executives, national retailers (Home Depot, Wal-Mart, & Sears), advertising and public relations agency and market research agencies daily. SKILLS: Marketing Planning, Product Development, Customer Research, Quantitative Research, Qualitative Research, Point-of-Purchase Materials Development, Public Relations, Budget Management, Creative Development, Project Management, Presentation Skills, Agency Management, Website Management
Woodland Group, Inc. D/B/A Applebee's Neighborhood Grill BarDirector of Marketing
Jan. 1998 - Jan. 2004Brentwood, TNDirector of Marketing (12/00-3/04)
Marketing Manager (9/99-12/00)
Marketing Assistant (12/98-9/99) Directly reported to President of 21-unit Applebee’s Neighborhood Grill & Bar franchise with over $34 million in sales annually. Worked with corporate team, company officers, media buying agencies, and advertising agencies to develop marketing plans. Managed advertising and merchandising development, marketing budget, public relations and relations with various supply partners. SKILLS: Marketing Strategy, Media Planning, Promotional Testing, Local Restaurant Marketing, Budget Management, Creative Development, TV Advertising, Radio Advertising, Print Advertising, Project Management, Presentation Skills, Agency Management
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