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Work Background
(AF)icionado Certification ProgramMarketing and Operations Director, Founding Member
Oct. 2022 - Apr. 2023As the Operations and Marketing Director of a female-led, ed-tech startup, I was instrumental in the rapid development and launch of the world's first AFNA Beer Certified™ Exam, transforming a concept into a market-ready product in less than four months using lean startup methodologies and Six Sigma integrated decision-making. In my role as Marketing Director, I spearheaded the design of the website, company logo, and branding materials, and created compelling investor and sales decks. Leveraging my expertise in wellness and marketing, I authored "Principles of Mindful Drinking: Marketing & Serving NA & AF Beers." As Operations Director, I executed a successful product launch of the AFNA Beer Certified™ Exam. I directly managed our LMS provider to deliver a client-centric digital educational experience and supervised one direct report. Through innovative strategies and data-driven decision-making, I ensured the seamless integration and high performance of our educational platform.
Hop Forward ConsultingDirector Of Sustainability and Development, Founding Member
Jan. 2022 - Apr. 2023As Director of Sustainability and Development at a holistic consulting firm, I spearheaded integrative programs and crafted advanced sales, marketing, and promotional materials for clients in the alcohol and cannabis industries. I developed a comprehensive corporate wellness program and established a partnership with TM for Women, offering free meditation training for #MeToo survivors in the brewing industry. This experience deepened my expertise in meditation and consciousness-based leadership.
The Kali ClinicCEO, Founder
Jul. 2020Starting with complications in my own menstrual health journey and leveraging my background in social entrepreneurship, I transformed my adversity into opportunity. Inspired by my travels to Bali, I combined behavioral science and functional medicine, earning a certification in Functional Medicine Health Coaching to better serve the community at the Kali Clinic. As the founder and CEO of the Kali Clinic, I specialize in premenstrual and menstrual disorders like PMDD, PME, and Endometriosis. Since establishing this female health organization in 2020, I have built awareness, community, and support for over 3,000 individuals internationally. My efforts include multi-channel thought leadership campaigns via podcasts, social media collaborations, five international partnerships, a children's book on destigmatizing menstruation, and uniquely designed merchandise to harness the power of the arts in expressing under-researched chronic medical disorders. Highlights of my menstrual health advocacy and awards include: - Novartis Reimagining Healthcare Scholar at One Young World Summit - Action Accelerator Hackathon Top 10 Finalist
- BridgingTheGap Ventures Mental Health and Well-Being Working Group Leader
- IAPMD (International Association for Premenstrual Disorders) Patient Insight Panel Member
FISSales Executive I
Jan. 2019 - Dec. 2020Sunrise, Florida, United StatesFIS: FORTUNE's 2022 Most Admired Company List As part of FIS' Associate Development Program, I gained valuable training, mentorship, and experience in sales and business development that accelerated my growth as a business professional. My responsibilities in this role included: • Developing internal sales tool, aiding 20+ Managing Directors & 10+ Sales Managers to upsell more effectively
• Collaborating with Enterprise Reps, Account Managers, and Business Sales Reps to assist with assigned target marketing campaigns • Working with the assigned Sales VP, Sales Associates, and Marketing to increase revenue attainment within the region
• Designing FIS Sales internal e-mail communications
• Creating FIS Corporate LinkedIn posts
• Assisting in territory opportunity creation through the use of e-mail, social selling, and calling
FISProduct Support Intern
Jan. 2018 - Dec. 2018Tampa/St. Petersburg, Florida AreaAssessed credit card loyalty programs, creating a SWOT analysis for FIS’ Scorecard program.
Reviewed and loaded pricing for 3000+ new promotions on the Scorecard website.
Supported the testing phase by creating demo accounts and communicating with the client.
JMJ FAMILY PRACTICEMarketing Director
Aug. 2015 - Dec. 2023Kissimmee, FloridaAs Marketing Director, my role at this family practice, encompassing two office locations and serving approximately 11,000 patients, involved leading marketing efforts for the Functional Nutraceuticals store and in-office services. My responsibilities included: - Designing and executing targeted email marketing and dynamic social media campaigns for the Nutraceuticals store, Whole Life M.D.
- Managing social media accounts, serving as the first point of contact for both prospective and current patients
- Creating company logos, websites, and promotional materials that enhanced the visibility and appeal of in-office services and the Whole Life M.D. Store In these capacities, I was fully immersed in advanced health interventions within Functional Medicine- specializing in Mold Toxicity, Natural Fertility and Lyme Disease- striving to push the boundaries of holistic health. My efforts in integrating innovative marketing strategies with the latest research significantly boosted patient engagement and optimized the practice’s overall outreach and impact.
Walt Disney WorldAttractions Host
Jan. 2015 - Dec. 2016Orlando, Florida AreaOperated advanced ride system while providing customer service and creating magical memories for guests.
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