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Work Background
CenveoVice President of Digital Marketing
May. 2023 - Mar. 2025Connecticut, United States𝐋𝐞𝐝 𝐟𝐮𝐥𝐥-𝐟𝐮𝐧𝐧𝐞𝐥 𝐝𝐢𝐠𝐢𝐭𝐚𝐥 𝐦𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐚𝐧𝐝 𝐛𝐫𝐚𝐧𝐝 𝐦𝐨𝐝𝐞𝐫𝐧𝐢𝐳𝐚𝐭𝐢𝐨𝐧 𝐞𝐟𝐟𝐨𝐫𝐭𝐬, driving pipeline growth and elevating Cenveo’s 𝐁𝟐𝐁 𝐩𝐫𝐞𝐬𝐞𝐧𝐜𝐞. Partnered with 𝐞𝐱𝐞𝐜𝐮𝐭𝐢𝐯𝐞 𝐥𝐞𝐚𝐝𝐞𝐫𝐬𝐡𝐢𝐩 on growth planning, 𝐝𝐢𝐠𝐢𝐭𝐚𝐥 𝐭𝐫𝐚𝐧𝐬𝐟𝐨𝐫𝐦𝐚𝐭𝐢𝐨𝐧, and cross-functional alignment. • 𝐃𝐞𝐯𝐞𝐥𝐨𝐩𝐞𝐝 𝐚𝐧𝐝 𝐞𝐱𝐞𝐜𝐮𝐭𝐞𝐝 𝐢𝐧𝐭𝐞𝐠𝐫𝐚𝐭𝐞𝐝 𝐦𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐬𝐭𝐫𝐚𝐭𝐞𝐠𝐢𝐞𝐬 that improved lead quality and reduced acquisition costs
• 𝐒𝐩𝐞𝐚𝐫𝐡𝐞𝐚𝐝𝐞𝐝 𝐒𝐚𝐥𝐞𝐬𝐟𝐨𝐫𝐜𝐞 𝐫𝐞𝐟𝐫𝐞𝐬𝐡, marketing automation, and data-driven reporting
• 𝐂𝐫𝐞𝐚𝐭𝐞𝐝 𝐛𝐫𝐚𝐧𝐝𝐞𝐝 𝐚𝐬𝐬𝐞𝐭𝐬 across digital, print, and sales enablement for omnichannel consistency
• 𝐀𝐥𝐢𝐠𝐧𝐞𝐝 𝐒𝐚𝐥𝐞𝐬 𝐚𝐧𝐝 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 through shared KPIs, unified processes, and collaborative campaign planning 𝐒𝐭𝐫𝐚𝐭𝐞𝐠𝐢𝐜 𝐒𝐩𝐞𝐜𝐢𝐚𝐥 𝐏𝐫𝐨𝐣𝐞𝐜𝐭:
• 𝐃𝐞𝐟𝐢𝐧𝐞𝐝 𝐛𝐫𝐚𝐧𝐝 𝐢𝐝𝐞𝐧𝐭𝐢𝐭𝐲, voice, and messaging; developed all foundational assets and eCommerce content
• 𝐏𝐚𝐫𝐭𝐧𝐞𝐫𝐞𝐝 𝐰𝐢𝐭𝐡 𝐚𝐧 𝐚𝐠𝐞𝐧𝐜𝐲 to optimize the customer journey and improve onsite conversion
• 𝐋𝐚𝐮𝐧𝐜𝐡𝐞𝐝 𝐩𝐚𝐢𝐝 𝐦𝐞𝐝𝐢𝐚 𝐜𝐚𝐦𝐩𝐚𝐢𝐠𝐧𝐬 𝐚𝐧𝐝 𝐠𝐨-𝐭𝐨-𝐦𝐚𝐫𝐤𝐞𝐭 𝐬𝐭𝐫𝐚𝐭𝐞𝐠𝐢𝐞𝐬 to drive brand awareness and generate new revenue streams
Revman InternationalMarketing Manager
Jan. 2020 - May. 2023Greater New York City Area𝐒𝐭𝐫𝐚𝐭𝐞𝐠𝐢𝐜 𝐦𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐥𝐞𝐚𝐝𝐞𝐫 responsible for building and scaling 𝐧𝐚𝐭𝐢𝐨𝐧𝐚𝐥 𝐛𝐫𝐚𝐧𝐝 𝐩𝐚𝐫𝐭𝐧𝐞𝐫𝐬𝐡𝐢𝐩𝐬—including 𝐄𝐝𝐝𝐢𝐞 𝐁𝐚𝐮𝐞𝐫, 𝐍𝐚𝐮𝐭𝐢𝐜𝐚, 𝐕𝐞𝐫𝐚 𝐖𝐚𝐧𝐠, 𝐁𝐞𝐭𝐬𝐞𝐲 𝐉𝐨𝐡𝐧𝐬𝐨𝐧, and 𝐓𝐨𝐦𝐦𝐲 𝐁𝐚𝐡𝐚𝐦𝐚. Led 𝐟𝐮𝐥𝐥-𝐟𝐮𝐧𝐧𝐞𝐥 𝐦𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐬𝐭𝐫𝐚𝐭𝐞𝐠𝐢𝐞𝐬, managed 𝐩𝐚𝐢𝐝 𝐬𝐨𝐜𝐢𝐚𝐥 𝐜𝐚𝐦𝐩𝐚𝐢𝐠𝐧𝐬, and oversaw 𝟏𝟓𝟎+ 𝐢𝐧𝐟𝐥𝐮𝐞𝐧𝐜𝐞𝐫 𝐜𝐨𝐥𝐥𝐚𝐛𝐨𝐫𝐚𝐭𝐢𝐨𝐧𝐬 to increase brand awareness and drive sales. • 𝐄𝐱𝐞𝐜𝐮𝐭𝐞𝐝 𝐩𝐚𝐢𝐝 𝐦𝐞𝐝𝐢𝐚 𝐜𝐚𝐦𝐩𝐚𝐢𝐠𝐧𝐬 across Facebook, Instagram, and TikTok, optimizing performance across channels
• 𝐅𝐨𝐮𝐧𝐝𝐞𝐝 𝐚𝐧𝐝 𝐛𝐮𝐢𝐥𝐭 @𝐦𝐲𝐡𝐨𝐦𝐞𝐭𝐡𝐞𝐨𝐫𝐲, a digital platform connecting brands and retailers through curated storytelling
• 𝐋𝐞𝐝 𝐛𝐫𝐚𝐧𝐝 𝐝𝐞𝐯𝐞𝐥𝐨𝐩𝐦𝐞𝐧𝐭, visual content creation, and web design to support DTC growth and retail sell-through
• Specialized in 𝐜𝐮𝐬𝐭𝐨𝐦𝐞𝐫 𝐣𝐨𝐮𝐫𝐧𝐞𝐲 𝐦𝐚𝐩𝐩𝐢𝐧𝐠, audience segmentation, and turning insights into high-performing campaigns
• Managed 𝐛𝐮𝐝𝐠𝐞𝐭 𝐨𝐰𝐧𝐞𝐫𝐬𝐡𝐢𝐩, performance analytics, and KPI reporting to inform strategic decisions
• Collaborated cross-functionally on 𝐏𝐑 𝐬𝐭𝐫𝐚𝐭𝐞𝐠𝐲, sales enablement, and digital expansion to support omnichannel growth
The Wick Wax, LLCFounder
Nov. 2018 - Feb. 2024Massapequa, New York, United States𝐅𝐨𝐮𝐧𝐝𝐞𝐝 𝐓𝐡𝐞 𝐖𝐢𝐜𝐤 𝐖𝐚𝐱 as a passion project during pregnancy—growing it into a 𝐬𝐞𝐚𝐬𝐨𝐧𝐚𝐥, 𝐦𝐢𝐬𝐬𝐢𝐨𝐧-𝐝𝐫𝐢𝐯𝐞𝐧 𝐬𝐦𝐚𝐥𝐥 𝐛𝐮𝐬𝐢𝐧𝐞𝐬𝐬 focused on 𝐡𝐚𝐧𝐝-𝐩𝐨𝐮𝐫𝐞𝐝 𝐬𝐨𝐲 𝐜𝐚𝐧𝐝𝐥𝐞𝐬 made with 𝐜𝐥𝐞𝐚𝐧 𝐢𝐧𝐠𝐫𝐞𝐝𝐢𝐞𝐧𝐭𝐬, thoughtful design, and intentional branding. • 𝐁𝐮𝐢𝐥𝐭 𝐚 𝐟𝐮𝐥𝐥 𝐩𝐫𝐨𝐝𝐮𝐜𝐭 𝐥𝐢𝐧𝐞 𝐟𝐫𝐨𝐦 𝐬𝐜𝐫𝐚𝐭𝐜𝐡, self-taught in candle-making and small-batch production
• 𝐃𝐞𝐬𝐢𝐠𝐧𝐞𝐝 𝐚𝐧𝐝 𝐞𝐱𝐞𝐜𝐮𝐭𝐞𝐝 𝐚𝐥𝐥 𝐛𝐫𝐚𝐧𝐝𝐢𝐧𝐠, packaging, social media, and website content in-house
• 𝐄𝐬𝐭𝐚𝐛𝐥𝐢𝐬𝐡𝐞𝐝 𝐚 𝐥𝐨𝐲𝐚𝐥 𝐜𝐮𝐬𝐭𝐨𝐦𝐞𝐫 𝐛𝐚𝐬𝐞 through authentic storytelling, grassroots marketing, and brand consistency
• 𝐌𝐚𝐧𝐚𝐠𝐞𝐝 𝐞𝐧𝐝-𝐭𝐨-𝐞𝐧𝐝 𝐛𝐮𝐬𝐢𝐧𝐞𝐬𝐬 𝐨𝐩𝐞𝐫𝐚𝐭𝐢𝐨𝐧𝐬, including sourcing, production, sales, fulfillment, and customer service
• 𝐋𝐞𝐝 𝐦𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐚𝐧𝐝 𝐩𝐫𝐨𝐦𝐨𝐭𝐢𝐨𝐧𝐬 across Instagram, email campaigns, and local pop-up events
• 𝐃𝐨𝐧𝐚𝐭𝐞𝐝 𝟏𝟎𝟎% 𝐨𝐟 𝐩𝐫𝐨𝐟𝐢𝐭𝐬 toward a college fund for my son, blending creative entrepreneurship with personal purpose
Citation Healthcare Labels, LLCMarketing Manager
Jun. 2017 - Jan. 2020Hauppauge, New York𝐏𝐫𝐨𝐦𝐨𝐭𝐞𝐝 𝐟𝐫𝐨𝐦 𝐋𝐚𝐛𝐞𝐥 𝐃𝐞𝐬𝐢𝐠𝐧𝐞𝐫 𝐭𝐨 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐌𝐚𝐧𝐚𝐠𝐞𝐫, where I led the development and execution of the company’s first 𝐜𝐨𝐦𝐩𝐫𝐞𝐡𝐞𝐧𝐬𝐢𝐯𝐞 𝐦𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐬𝐭𝐫𝐚𝐭𝐞𝐠𝐲, building a strong 𝐝𝐢𝐠𝐢𝐭𝐚𝐥 𝐩𝐫𝐞𝐬𝐞𝐧𝐜𝐞 in a highly regulated 𝐁𝟐𝐁 𝐡𝐞𝐚𝐥𝐭𝐡𝐜𝐚𝐫𝐞 𝐞𝐧𝐯𝐢𝐫𝐨𝐧𝐦𝐞𝐧𝐭. • 𝐒𝐩𝐞𝐚𝐫𝐡𝐞𝐚𝐝𝐞𝐝 𝐛𝐫𝐚𝐧𝐝 𝐝𝐞𝐯𝐞𝐥𝐨𝐩𝐦𝐞𝐧𝐭 𝐢𝐧𝐢𝐭𝐢𝐚𝐭𝐢𝐯𝐞𝐬, creating a recognizable online identity for healthcare labeling products
• 𝐌𝐚𝐧𝐚𝐠𝐞𝐝 𝐭𝐫𝐚𝐝𝐞 𝐬𝐡𝐨𝐰 𝐝𝐞𝐬𝐢𝐠𝐧 𝐚𝐧𝐝 𝐥𝐨𝐠𝐢𝐬𝐭𝐢𝐜𝐬, including marketing collateral and follow-up campaigns
• 𝐋𝐚𝐮𝐧𝐜𝐡𝐞𝐝 𝐚𝐧𝐝 𝐦𝐚𝐧𝐚𝐠𝐞𝐝 𝐬𝐨𝐜𝐢𝐚𝐥 𝐦𝐞𝐝𝐢𝐚 𝐜𝐡𝐚𝐧𝐧𝐞𝐥𝐬, creating original content and growing engagement from the ground up
• 𝐑𝐞𝐟𝐫𝐞𝐬𝐡𝐞𝐝 𝐭𝐡𝐞 𝐛𝐫𝐚𝐧𝐝 𝐚𝐧𝐝 𝐝𝐢𝐠𝐢𝐭𝐚𝐥 𝐩𝐫𝐞𝐬𝐞𝐧𝐜𝐞 to support new lead generation efforts
• 𝐂𝐫𝐞𝐚𝐭𝐞𝐝 𝐚𝐧𝐝 𝐝𝐢𝐬𝐭𝐫𝐢𝐛𝐮𝐭𝐞𝐝 𝐏𝐑 𝐜𝐚𝐦𝐩𝐚𝐢𝐠𝐧𝐬 𝐚𝐧𝐝 𝐭𝐡𝐨𝐮𝐠𝐡𝐭 𝐥𝐞𝐚𝐝𝐞𝐫𝐬𝐡𝐢𝐩 𝐜𝐨𝐧𝐭𝐞𝐧𝐭, increasing visibility within the healthcare and pharmaceutical sectors
• 𝐓𝐫𝐚𝐜𝐤𝐞𝐝 𝐦𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐩𝐞𝐫𝐟𝐨𝐫𝐦𝐚𝐧𝐜𝐞 using analytics dashboards and KPIs to guide ongoing strategy and optimize resource allocation
Citation Healthcare Labels, LLCLabel Designer
Jul. 2016 - Jun. 2017Hauppauge, New YorkDesigned pharmaceutical labels and booklet inserts while managing compliance, timelines, and cross-functional collaboration.
bedgear Performance BeddingTradeshow / Display Specialist
Nov. 2014 - May. 2016Farmingdale𝐋𝐞𝐝 𝐭𝐡𝐞 𝐝𝐞𝐬𝐢𝐠𝐧, 𝐛𝐮𝐢𝐥𝐝-𝐨𝐮𝐭, 𝐚𝐧𝐝 𝐦𝐚𝐧𝐚𝐠𝐞𝐦𝐞𝐧𝐭 of a 𝟓,𝟎𝟎𝟎 𝐬𝐪. 𝐟𝐭. 𝐬𝐡𝐨𝐰𝐫𝐨𝐨𝐦 for 𝐋𝐚𝐬 𝐕𝐞𝐠𝐚𝐬 𝐚𝐧𝐝 𝐇𝐢𝐠𝐡 𝐏𝐨𝐢𝐧𝐭 𝐅𝐮𝐫𝐧𝐢𝐭𝐮𝐫𝐞 𝐌𝐚𝐫𝐤𝐞𝐭𝐬, strengthening brand presence and enhancing the customer experience at premier industry events. • 𝐌𝐚𝐧𝐚𝐠𝐞𝐝 𝐧𝐚𝐭𝐢𝐨𝐧𝐚𝐥 𝐏𝐎𝐏 𝐝𝐢𝐬𝐩𝐥𝐚𝐲 𝐩𝐫𝐨𝐠𝐫𝐚𝐦𝐬, coordinating vendor production, inventory, and retail execution
• 𝐒𝐭𝐚𝐧𝐝𝐚𝐫𝐝𝐢𝐳𝐞𝐝 𝐩𝐚𝐜𝐤𝐚𝐠𝐢𝐧𝐠 𝐜𝐨𝐩𝐲 𝐚𝐧𝐝 𝐝𝐞𝐬𝐢𝐠𝐧 𝐬𝐲𝐬𝐭𝐞𝐦𝐬, reducing SKU inconsistencies and reinforcing cohesive brand identity
• 𝐃𝐞𝐯𝐞𝐥𝐨𝐩𝐞𝐝 𝐚𝐧𝐝 𝐥𝐚𝐮𝐧𝐜𝐡𝐞𝐝 𝐚 𝐧𝐚𝐭𝐢𝐨𝐧𝐚𝐥 𝐛𝐫𝐚𝐧𝐝 𝐚𝐦𝐛𝐚𝐬𝐬𝐚𝐝𝐨𝐫 𝐩𝐫𝐨𝐠𝐫𝐚𝐦 to drive awareness and engagement across digital and retail touchpoints
• 𝐒𝐮𝐩𝐩𝐨𝐫𝐭𝐞𝐝 𝐫𝐞𝐭𝐚𝐢𝐥 𝐚𝐜𝐭𝐢𝐯𝐚𝐭𝐢𝐨𝐧𝐬, overseeing visual merchandising and creative production for in-store brand alignment
• 𝐀𝐜𝐭𝐞𝐝 𝐚𝐬 𝐚 𝐜𝐫𝐨𝐬𝐬-𝐟𝐮𝐧𝐜𝐭𝐢𝐨𝐧𝐚𝐥 𝐥𝐢𝐚𝐢𝐬𝐨𝐧 between creative, sales, and operations to execute go-to-market campaigns and experiential brand moments
Hudson REHead of Marketing
May. 2014 - Nov. 2014new york, new york𝐋𝐞𝐝 𝐭𝐡𝐞 𝐬𝐭𝐫𝐚𝐭𝐞𝐠𝐢𝐜 𝐝𝐢𝐫𝐞𝐜𝐭𝐢𝐨𝐧 𝐚𝐧𝐝 𝐝𝐚𝐢𝐥𝐲 𝐨𝐩𝐞𝐫𝐚𝐭𝐢𝐨𝐧𝐬 of the marketing department, building the 𝐬𝐭𝐫𝐮𝐜𝐭𝐮𝐫𝐞, 𝐬𝐲𝐬𝐭𝐞𝐦𝐬, 𝐚𝐧𝐝 𝐭𝐞𝐚𝐦 𝐜𝐚𝐩𝐚𝐛𝐢𝐥𝐢𝐭𝐢𝐞𝐬 to support a 𝐡𝐢𝐠𝐡-𝐢𝐦𝐩𝐚𝐜𝐭 𝐦𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐩𝐥𝐚𝐧 aligned with company growth goals. • 𝐎𝐯𝐞𝐫𝐬𝐚𝐰 𝐭𝐡𝐞 𝐝𝐞𝐯𝐞𝐥𝐨𝐩𝐦𝐞𝐧𝐭 𝐚𝐧𝐝 𝐞𝐱𝐞𝐜𝐮𝐭𝐢𝐨𝐧 𝐨𝐟 𝐭𝐡𝐞 𝐚𝐧𝐧𝐮𝐚𝐥 𝐦𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐬𝐭𝐫𝐚𝐭𝐞𝐠𝐲, including market research, budget planning, field campaigns, and performance reporting
• 𝐃𝐢𝐫𝐞𝐜𝐭𝐞𝐝 𝐭𝐡𝐞 𝐥𝐚𝐮𝐧𝐜𝐡 𝐚𝐧𝐝 𝐩𝐨𝐬𝐢𝐭𝐢𝐨𝐧𝐢𝐧𝐠 𝐨𝐟 𝐭𝐡𝐞 𝐇𝐮𝐝𝐬𝐨𝐧 𝐛𝐫𝐚𝐧𝐝, creating foundational assets including the company website, social media presence, and marketing collateral
• 𝐂𝐫𝐞𝐚𝐭𝐞𝐝 𝐚𝐧𝐝 𝐝𝐞𝐥𝐢𝐯𝐞𝐫𝐞𝐝 𝐜𝐨𝐦𝐩𝐞𝐥𝐥𝐢𝐧𝐠 𝐛𝐫𝐚𝐧𝐝 𝐩𝐫𝐞𝐬𝐞𝐧𝐭𝐚𝐭𝐢𝐨𝐧𝐬 to support business development and client acquisition
• 𝐂𝐡𝐚𝐦𝐩𝐢𝐨𝐧𝐞𝐝 𝐜𝐫𝐨𝐬𝐬-𝐟𝐮𝐧𝐜𝐭𝐢𝐨𝐧𝐚𝐥 𝐜𝐨𝐥𝐥𝐚𝐛𝐨𝐫𝐚𝐭𝐢𝐨𝐧, aligning marketing initiatives with sales leadership and executive stakeholders to ensure messaging consistency and strategic alignment
SOLOMarketing Coordinator
May. 2012 - May. 2014Hauppauge𝐋𝐞𝐝 𝐭𝐡𝐞 𝐥𝐚𝐮𝐧𝐜𝐡 𝐨𝐟 𝐒𝐎𝐋𝐎’𝐬 𝐝𝐢𝐫𝐞𝐜𝐭-𝐭𝐨-𝐜𝐨𝐧𝐬𝐮𝐦𝐞𝐫 𝐞𝐂𝐨𝐦𝐦𝐞𝐫𝐜𝐞 𝐩𝐫𝐞𝐬𝐞𝐧𝐜𝐞, laying the foundation for 𝐝𝐢𝐠𝐢𝐭𝐚𝐥 𝐠𝐫𝐨𝐰𝐭𝐡 and expanding brand visibility across online channels. • 𝐒𝐩𝐞𝐚𝐫𝐡𝐞𝐚𝐝𝐞𝐝 𝐭𝐡𝐞 𝐝𝐞𝐯𝐞𝐥𝐨𝐩𝐦𝐞𝐧𝐭 of the brand’s first eCommerce platform, managing 𝐬𝐢𝐭𝐞 𝐜𝐨𝐧𝐭𝐞𝐧𝐭, product merchandising, and user experience
• 𝐄𝐱𝐞𝐜𝐮𝐭𝐞𝐝 𝐝𝐢𝐠𝐢𝐭𝐚𝐥 𝐚𝐝𝐯𝐞𝐫𝐭𝐢𝐬𝐢𝐧𝐠 𝐢𝐧𝐢𝐭𝐢𝐚𝐭𝐢𝐯𝐞𝐬 across paid social and search to drive traffic and support the online store launch
• 𝐂𝐨𝐨𝐫𝐝𝐢𝐧𝐚𝐭𝐞𝐝 𝐭𝐫𝐚𝐝𝐞 𝐬𝐡𝐨𝐰 𝐩𝐥𝐚𝐧𝐧𝐢𝐧𝐠 𝐚𝐧𝐝 𝐞𝐱𝐞𝐜𝐮𝐭𝐢𝐨𝐧, supporting product rollouts and strengthening retailer relationships
• 𝐂𝐫𝐞𝐚𝐭𝐞𝐝 𝐬𝐚𝐥𝐞𝐬 𝐞𝐧𝐚𝐛𝐥𝐞𝐦𝐞𝐧𝐭 𝐦𝐚𝐭𝐞𝐫𝐢𝐚𝐥𝐬 and marketing collateral in collaboration with the sales team to support retail and distributor initiatives
• 𝐒𝐮𝐩𝐩𝐨𝐫𝐭𝐞𝐝 𝐢𝐧𝐭𝐞𝐠𝐫𝐚𝐭𝐞𝐝 𝐦𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐜𝐚𝐦𝐩𝐚𝐢𝐠𝐧𝐬 to maintain a consistent brand voice across digital, retail, and event touchpoints
MetLife, IncMarketing Coordinator
Oct. 2008 - Nov. 2010Supported the 𝐛𝐫𝐚𝐧𝐝𝐢𝐧𝐠 𝐚𝐧𝐝 𝐦𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐞𝐟𝐟𝐨𝐫𝐭𝐬 of the agency, delivering a wide range of creative and strategic assets to enhance visibility, support sales, and drive customer engagement. • Designed and produced materials including 𝐛𝐫𝐨𝐜𝐡𝐮𝐫𝐞𝐬, 𝐛𝐮𝐬𝐢𝐧𝐞𝐬𝐬 𝐜𝐚𝐫𝐝𝐬, 𝐰𝐞𝐛𝐬𝐢𝐭𝐞𝐬, 𝐦𝐚𝐢𝐥𝐞𝐫𝐬, and 𝐭𝐫𝐚𝐝𝐞 𝐬𝐡𝐨𝐰 𝐜𝐨𝐥𝐥𝐚𝐭𝐞𝐫𝐚𝐥
• Managed 𝐭𝐫𝐚𝐝𝐞 𝐬𝐡𝐨𝐰 𝐩𝐫𝐞𝐩𝐚𝐫𝐚𝐭𝐢𝐨𝐧 𝐚𝐧𝐝 𝐞𝐱𝐞𝐜𝐮𝐭𝐢𝐨𝐧, including setup and on-site branding
• Executed 𝐞𝐦𝐚𝐢𝐥 𝐦𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠, 𝐥𝐨𝐠𝐨 𝐝𝐞𝐬𝐢𝐠𝐧, and digital assets to maintain consistent branding
• Partnered with over 𝟏𝟎𝟎 𝐬𝐚𝐥𝐞𝐬 𝐫𝐞𝐩𝐫𝐞𝐬𝐞𝐧𝐭𝐚𝐭𝐢𝐯𝐞𝐬 to create and implement personalized marketing plans
• Tracked performance of 𝐦𝐮𝐥𝐭𝐢-𝐜𝐡𝐚𝐧𝐧𝐞𝐥 𝐜𝐚𝐦𝐩𝐚𝐢𝐠𝐧𝐬, optimizing results for both individual reps and the broader agency
Vitamin ShoppeAssistant Manager
Mar. 2008 - Sep. 2008Responsibilities consisted of adjusting store to new floor plans, choosing specific items to put on end caps in order to market them differently.
Using sales data, and demographics, organized different events on the weekends to promote new /old products.
Path Liquor'sMarketing Consultant
Aug. 2007 - Jun. 2011Served as a marketing consultant focused on visual merchandising, product positioning, and seasonal campaign planning to drive in-store engagement and product sales. • Designed seasonal store displays and visual themes to reflect holidays, events, and customer buying trends
• Selected and promoted seasonal wine and spirits, creating front-window marketing features to attract local foot traffic
• Developed custom marketing plans for both new and legacy products, aligning messaging with customer preferences and sales goals
• Leveraged storytelling and product education to enhance the in-store customer experience and influence buying behavior
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