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Work Background
Katana Cloud InventorySenior Product Manager
May. 2024Lead a cross-functional product team (Engineering Lead, 6-8 Engineers, Designer, Product Marketing Manager) focused on buying experience, onboarding, monetization, and multi-user experience. Key responsibilities:
- Own the customer acquisition and activation journey in the product, optimizing both Sales-led and self-serve acquisition journey, and onboarding experience to accelerate time-to-value
- Lead pricing and billing strategy, aligning packaging, value metrics, and subscription mechanics to improve monetization and expansion.
- Manage user access and administration features, including permission systems and logging experience, and in-app multi-user UX to support larger teams using our product
Katana Cloud InventoryProduct Manager
Apr. 2022 - Apr. 2024Lead a cross-functional core product team (Engineering lead, 8-12 Engineers, Designer, Product Marketing Manager) responsible for building real-time inventory visibility solution, creating custom user access vision, and designing and leading implementation of new pricing system. Winner of "The Real MVP 2023" award. Highlights:
- Executed strategic cross-functional pricing project. We repackaged features around ICP value, redefined monetized value metrics, and updated subscription rules. Within 6 months of launch: • MRR increased by 40% • New business ARPA grew by 60% • Despite higher churn, Net Dollar Retention (NDR) stabilized at pre-pricing levels
- Defined user access controls: Led the design and implementation of a flexible user permission system, enabling granular access control to all users. By 2025, 60%+ of the customer base adopted custom permissions, significantly enhancing usability and trust for SMBs using Katana.
Coop Pank ASProduct Manager
Jul. 2021 - Apr. 2022Lead a loyalty card program with 100k+ customers and 2.5M+€ ARR. Responsible for business OKRs and customer success through sales and product development.
Post11 Ltd.Head Of Product Management
Nov. 2019 - Jul. 2021Tallinn, Harjumaa, EstoniaLead a product team in e-commerce logistics company. We created and managed products - B2B2C logistics chains - to move millions of cross-border shipments frictionlessly across the world. Responsibilities: Product strategy, new postal and commercial products development, rate management, terminal partnerships, product quality management. The employee of the Year 2020
Post11 Ltd.Product Manager
Jan. 2019 - Nov. 2019TallinnResponsible for managing B2B2C e-commerce logistics solutions from Asia to EU destinations.
StandardPurchasing Manager
Nov. 2017 - Feb. 2018Lead a central purchasing team responsible for sourcing and purchasing all material groups needed to furnish offices and hotels worldwide. Responsibilities: lead people and processes, strategic search for new suppliers, and negotiations for key material groups.
StandardPurchasing Specialist
Aug. 2014 - Nov. 2017Tallinn, EstoniaStandard is the oldest and best-known furniture manufacturing company in Estonia with 75+ years of history in furnishing offices, hotels, and ships around the world. My job was to purchase various material groups for our factories to manufacture hotel and office furniture. Responsibilities: search for new suppliers, carry out tenders, negotiate prices and terms, manage purchase orders, and track vendors' manufacturing process and quality.
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