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Work Background
Paupa BeachFounder
Nov. 2024Barcelona, Catalonia, Spain
TheWild48Co-Founder
Sep. 2023WorldwideTheWild48 is a bold, unconventional consulting agency that grows, transforms, and accelerates businesses. We take the road less traveled to create meaningful impact—on your company, the planet, and your people. Our philosophy goes beyond words: we actively “walk the talk” through our own ventures in fashion brands, design tech, and Industry 4.0, leveraging our expertise to push boundaries and explore new possibilities. We’re equally committed to giving back, dedicating time and expertise to pay-it-forward projects for entrepreneurs or organizations with limited resources.
PuigEcommerce & CRM Director
Sep. 2018 - Aug. 2023Barcelona, Catalonia, SpainDTC Strategy for all brands of the group. Carolina Herrera, Paco Rabanne, Jean Paul Gaultier, Nina Ricci.
Motocard (certified B Corp)Board Member
Sep. 2018 - Mar. 2022Barcelona, Spain
FreelanceStartup Mentor
Jan. 2018Barcelona, Catalonia, SpainMentor to startups and invested companies from VCs based in Barcelona. Retail, Sports & Beauty industries.
Mobile World Capital BarcelonaMentor
Jan. 2018 - Jun. 2018Barcelona, Catalonia, SpainMentor to startups from The Collider program. The Collider is a venture builder from MWC that connects scientific research with entrepreneurs.
DesigualDirector of Digital Business
Oct. 2009 - Jul. 2017Barcelona Area, SpainStrategic vision and implementation of the Desigual Digital Strategy with four key goals: online sales, branding, single view of our customers and a seamless, omnichannel experience. Managing an annual budget of 10M€, and a team of 35 direct reports and 15 indirect ones. Reporting directly to CEO and part of the Comex. Team’s key functions are: Merchandising, Web Design, UX & Development, Conversion Optimization, Product Photography & Video, Lead Generation & Online Marketing strategy, and Ops & Customer Service for 22 countries. Results achieved: online revenue representing 12% of total retail sales; double-digit revenue increase YoY, every year. Influencing +50% of retail sales
PrivaliaBusiness Development Manager
Jan. 2008 - Oct. 2009Responsible for the business unit Privalia Etail, offering a full e-commerce service to brands, including the following: web design, photography and video, merchandising, technological platform, online marketing, logistics and customer support.
First stage consisted of the definition of the business model, services, pricing and resources (both technological and human), after a previous market analysis and a benchmark of possible competitors. During the second phase: customer acquisition and project implementation. Main clients: Jordi Labanda (fashion), Bóboli (kids fashion), Intima Cherry (underwear), Ras y KTW (shoes)
VALL D'OR GOLF&RESTAURANTMARKETING MANAGER
Aug. 2006 - Aug. 2007Responsible for the marketing and sales strategy for the three main product lines: golf course, restaurant and pro-shop. Definition of the brand image of the company, new product definition, sales strategy (local, national, and internationally), advertising campaign, budget management, and evaluation of results.
Results achieved: 80% increase in revenue in 1 year.
DiR FITNESS CLUBSONLINE MARKETING MANAGER
Feb. 2001 - Mar. 2006Responsible for the online strategy with three main goals: create products and services that generate positive experiences between the customers and the brand on the Internet; generate traffic to the actual clubs; and, maintain brand integrity in the website and other online media. Budget (120.000 €/year) and team management with cross-departamental profiles.
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