Coca-Cola ItaliaSr Fanta brand manager
Aug. 2004 - Sep. 2005Fanta Business Plan 2004-2006
Ideation and implementation of fanta Village 2005 integrated marketing program: partnership agreements (Footlocker, Viaggi del Ventaglio) and management, dedicated local TV development.
National launch of Fanta free, local calories Fanta range: local mix development (formula and visual identity, adv campaign), in-store activation plan definition and implementation