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Work Background
Sr Global Brand Director, Ready-to-Drink
Brown-FormanSr Global Brand Director, Ready-to-Drink
Mar. 2022Amsterdam, North Holland, Netherlands
Co-founder and Advisor
StendhappCo-founder and Advisor
Dec. 2018
Marketing Director, Developing Europe
Brown-FormanMarketing Director, Developing Europe
Sep. 2018 - May. 2022Milan Area, Italy
Jack Daniel's Communications Director, Partner Markets - Europe
Brown-FormanJack Daniel's Communications Director, Partner Markets - Europe
Nov. 2016 - Sep. 2018Milan Area, Italy
Marketing Director - Southern Europe
Brown-FormanMarketing Director - Southern Europe
Jan. 2012 - Oct. 2016Milano
Portfolio Marketing Manager
Brown Forman Beverages EuropePortfolio Marketing Manager
Sep. 2005 - Dec. 2011Milan, Lombardy, Italy
Sr Fanta brand manager
Coca-Cola ItaliaSr Fanta brand manager
Aug. 2004 - Sep. 2005Fanta Business Plan 2004-2006 Ideation and implementation of fanta Village 2005 integrated marketing program: partnership agreements (Footlocker, Viaggi del Ventaglio) and management, dedicated local TV development. National launch of Fanta free, local calories Fanta range: local mix development (formula and visual identity, adv campaign), in-store activation plan definition and implementation
Sprite Brand Manager
The Coca-Cola CompanySprite Brand Manager
Oct. 2003 - Aug. 2004Idea creation and organisation od "Sprite Music Attack" consumers program: concerts, web site devlopment, TV campaign, on-pack promotion
Innovation Manager
The Coca-Cola CompanyInnovation Manager
Oct. 2002 - Sep. 2003In charge of definition and implemention of new beverages launch strategy: identification of new business opportunities, developmentof new product concepts (adults and kids drinks). Launch of Burn energy drink in the italian market: local concept and mix adaptation (pack & formula), brand activation plan and local adv devolopment
Senior Brand manager
Ferrero OHgmbHSenior Brand manager
Jan. 2000 - Dec. 2002Responsible of Tic Tac brand for the German market and leader of european new project launch (Tic Tac 100's). In charge of F1 Ferrari sponsoring deal and in-market promotional plan implementation (PR, communication, consumers)
Product manager - Innovation
PanzaniProduct manager - Innovation
Oct. 1997 - Sep. 2000In charge of new concept development in pasta category and the launch of 2 pasta range: Giovanni Panzani (premium positioned with handycraft quality) and Trésor de Blé.
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