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Work Background
Grey/Ven Director of Partnerships
Mar. 2024Zufikon, Aargau, Switzerland·Developed and managed influencer marketing strategies for a quiet luxury fashion brand, resulting in over 2000% increase in brand visibility and engagement on social platforms.
·Built long-term relationships with influencers in the lifestyle and fashion sectors, negotiating partnerships and ensuring brand alignment.
·Led data-driven influencer campaigns, achieving a 400% increase in sales/revenue for clients.
·Conducted market research to identify trends in influencer marketing within the fashion and quiet luxury space, advising client on best practices.
OTH Network: On The HouseDirector of Operations | Director of Creator Relationships
Nov. 2022 - Apr. 2024Miami, Florida, United StatesOne of the first 5 employees of a rapidly growing tech startup, focused on transforming the influencer marketing landscape by leveraging innovative partnership solutions. OTH bridges top-tier businesses and brands with leading content creators through a cutting-edge, AI-driven platform and integrated payment system. ·Joined the company in its earliest stages and played a key role in building and scaling the influencer partnership division from the ground up.
·Grew the influencer network from 0 to 1,500+ top-tier influencers across key markets, strategically targeting creators that aligned with the brand’s vision and growth goals.
·Led efforts to establish long-term, mutually beneficial relationships with influencers, resulting in increased brand awareness and user acquisition pre- and post-launch.
·Played an integral role in scaling the team, growing the department from 3 employees to 15, including onboarding, training, and mentoring staff to support rapid expansion.
·Collaborated closely with product and engineering teams to test the app through various development stages, providing feedback and ensuring the product was optimized for launch.
·Supported a successful app launch, leveraging influencer partnerships to drive early adoption and generate buzz in target markets.
Saxon MD Facial Plastic and Reconstructive SurgeryBrand Manager
Jan. 2018 - May. 2019Austin, Texas AreaAs Brand Manager, I was responsible for developing and maintaining brand consistency and awareness across all digital platforms. I lead strategic marketing efforts by creating original content—including photography, videography, and copywriting—that aligned with the brand’s voice and enhanced its visibility. In addition, I identified and cultivated key partnerships, promotional opportunities, and innovative marketing strategies to elevate the brand’s reputation and drive revenue growth. My role focused on positioning the Surgeon and practice as a leader in the industry, while continuously seeking cutting-edge approaches to improve engagement and expand our audience
NordstromPersonal Stylist
Sep. 2016 - May. 2017Austin, Texas AreaAs a Personal Stylist at Nordstrom, I specialized in creating functional and versatile wardrobes tailored to individual client needs. Through appointment-based consultations, I worked with both men and women to curate personalized outfits that seamlessly transition from casual to formal, helping clients refine their style while feeling confident and fashionable. With a keen fashion sensibility, I focused on blending designer labels with current trends, ensuring each wardrobe reflects the client’s unique personality. My goal was to guide clients in making smart, stylish shopping choices, enhancing their personal image and ensuring they look and feel their absolute best.
Fixed To ThrillEditor-in-Chief, Content Creator, and Project Manager
Mar. 2015www.fixedtothrill.comAs the Editor-in-Chief of Fixed to Thrill, I oversee all aspects of the blog, from content creation to project management. Covering fashion, travel, and food, I curate engaging and insightful content that inspires and informs readers. I develop and manage strategic collaborations with renowned brands, including CORT Furniture, EOS, Lindt, Chooka, JustFab, and others, to create high-quality partnerships that resonate with my audience. With a focus on storytelling, I manage every facet of the blog—from concept development, photography, and writing, to partnership negotiations, campaign execution, and social media promotion. My mission is to deliver a visually stunning and authentic experience that connects readers with the latest trends, must-visit destinations, and culinary delights.
MEDIA CRAFT SERVICES LIMITEDExecutive Administrative Assistant
Oct. 2008 - May. 2013Austin, Texas AreaIn my role as Executive Assistant at a creative photography and videography firm, I provided comprehensive administrative support to the CEO and the wider team. Along with handling traditional assistant tasks, I managed multiple complex schedules, coordinated all client follow-ups, and executed a variety of clerical duties to ensure smooth day-to-day operations. I was responsible for booking and managing both domestic and international travel arrangements, overseeing logistics to support the firm’s creative projects. In addition, I provided hands-on assistance with set building and prop management when required, contributing to the creative process. I also took on general personal assistant duties, ensuring the CEO's needs were met efficiently and seamlessly.
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