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Work Background
MADE CREATIVEBusiness Owner
Nov. 2021British Columbia, CanadaAs the Owner and Creative Director of Made Creative, I find immense satisfaction in the art of turning ideas into visual brilliance. Leading a team that shares this passion, we're dedicated to creating meaningful connections through innovative design and strategic marketing. My role involves not just guiding the creative process but actively participating in it. I love collaborating with clients, understanding their stories, and weaving those narratives into impactful visual experiences. There's a unique satisfaction in seeing a vision come to life and making a lasting impression. Based in Surrey, BC, our studio is more than a workplace; it's a haven for creativity. But the impact we aim for extends far beyond our physical location. I'm always eager to explore new possibilities and discuss how we can elevate your brand no matter where you are in the world. Let's connect and embark on a journey where passion meets creativity! #Madeforthis
Gaia Green Products Ltd.Marketing Manager
Jan. 2019 - Dec. 2021Canada
Greenstar Plant Products Inc.Marketing Manager
Jun. 2014 - Dec. 2021LangleyReporting to the CEO, this position is responsible for guiding and overseeing the
work of graphic designers, photographers, web developers and other members of the creative team. DUTIES & RESPONSIBILITIES: • Develop and maintain budgets
• Managing & developing a team of creative professionals.
• Setting clear goals, objectives and performance appraisals with appropriate salary adjustment recommendations for approval.
• Develop Strategies & Branding for Greenstar and subsidiaries for the retail, commercial and distributor markets which incorporate:
• Promotional literature
• POS Material, Signage & Campaigns (counter displays, pre-packs, banners, window decals, display racks, pop-ups, promotional calendars, sample packs, etc.)
• Manage all media advertising plans.
• Trade Show set up and planning.
• Design product catalogues and guide books.
• Websites & Links.
• Participate in the implementation of strategies designed to increase product sales and broaden market share. Inclusive of market analyses, trends/opportunities, product launches, product costing and feasibility studies.
• Work with internal personnel and outside agencies on all advertising, promotion, and public relations activities (media/press releases, public appearances, etc.).
• Negotiating/renegotiating rates & terms with all vendors servicing the Creative Department to ensure reasonable costs
• Work with sales team to gather competitive information
• Advise internal personnel on product development procedures. i.e. launches, packaging, labelling and catalogues. • Maintain the branding guidelines to ensure proper use of logos, slogans, fonts, colours, etc.
• Work to protect and promote all trademarked brands. • Acting as the facilitator of information for info@web addresses. • Maintenance of all Social Media accounts.
• Developing & maintaining relationships with other departments and personnel.
GrotekMarketing Manager
Jun. 2014 - Dec. 2021
KENNEDY ANDERSON CREATIVE GROUPGraphic Designer
Apr. 2013 - Sep. 2014Jacinta is a graphic designer who likes to push the boundaries as a creative problem solver. She employs a solid understanding of business and marketing, high-level visual and critical thinking skills to her work. She first acquired her Certificate in Interdisciplinary Design Studies varying from fashion, industrial, interior and graphic design and recently graduated from the vigorous four year Graphic Design for Marketing Program at Kwantlen with her Bachelors. She loves what she does and knows she has found her calling as a designer. Jacinta is fascinated with history, typography, hiking and traveling to new places. http://www.kennedyanderson.ca/#/team
Junction MarketingGraphic Designer
Jun. 2011 - Sep. 2013Vancouver, Canada AreaCreative Direction. Functioning as creative problem solver, strategist, and skilled communicator. Employing a solid understanding of business and marketing, high-level visual and critical thinking skills, well-developed research capabilities, as well as a broad-based understanding of diverse social and cultural groups.
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