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Work Background
Marketing Manager
FEEDWELLMarketing Manager
Oct. 2023Sydney, New South Wales, Australia• Lead end-to-end strategy and execution of seasonal and key occasion marketing campaigns to drive and maximise sales • Oversee concept-to-launch strategy for new product development in collaboration with menu development and operations teams, aligning with market trends and customer insights • Deliver high-impact creative for product launches, campaign visuals, packaging, and promotional assets across digital and physical touchpoints • Oversee digital marketing strategy across Meta, TikTok, LinkedIn and Google to drive awareness, consideration, website traffic and conversions • Manage the brand’s social media channels, curating engaging, brand-aligned content to connect with target consumers and build brand image and grow awareness • Plan and execute brand activations and manage Influencer relationships to build brand image, grow awareness and engagement • Manage local area marketing for retail store, building tailored strategies to drive awareness and foot traffic
Marketing Manager
Brooklyn DonutsMarketing Manager
Jul. 2023 - Feb. 2024Engaged to lead the execution of the Brand Re-fresh and create foundational marketing processes across: • New Product Development • Seasonal and LTO Marketing Campaigns • Creative Development • New Store Local Marketing • Social Media & Email
Brand Manager
The Cheesecake ShopBrand Manager
Jul. 2019 - Apr. 2023Sydney, Australia• End-to-end product, promotional and seasonal campaign management for the ANZ markets from ideation through to implementation, monitoring and post campaign analysis • Managing the new product development process for seasonal campaigns and leading cross-functional teams to bring the products to market. Involvement in NPD process of long-term product categories and extensions. • Management of national digital, social media and above the line advertising strategy through a mix of in-house and agency resources • Management of all content creation relating to the national brand with agencies and contractors including briefing and art direction • P&L management of seven figure ANZ marketing budget • Management of email database growth and email campaigns • Website management of product and promotion related items and website CRO strategy • Responsible for internal marketing communications via written and video instructional content to support promotions and presenting in-person at quarterly meetings with franchisees • Brand guardianship: ensuring that all activities of the brand align with the brand guidelines and brand fit • Team leadership of the local marketing coordinator and marketing assistant
Social & PR Executive
The Cheesecake ShopSocial & PR Executive
Dec. 2017 - Jun. 2019Sydney, Australia
Marketing Assistant
The Cheesecake ShopMarketing Assistant
Nov. 2016 - Dec. 2017
Concierge
Scentre Group (Owner and Operator of Westfield in Aus and NZ)Concierge
Oct. 2015 - Mar. 2017Parramatta
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