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Work Background
eMascaróBrand Consultant
Nov. 2023
Universitat Pompeu Fabra - BarcelonaAssociate Professor
Sep. 2023Digital Marketing Strategies is an optional subject within the Advertising and Public Relations degree. The course is approached from a strategic perspective, with a strong emphasis on critical thinking. Its objective is to provide a comprehensive understanding of the digital marketing landscape as it relates to today’s brand realities—going beyond tools and tactics to explore the role of digital in brand building, positioning, and long-term value creation.
Xavier Olivé Food Branding & EntertainmentBrand Consultant & Strategy Director
Oct. 2022
Alexandra Martínez CitoresBrand Consultant & Strategist
Jul. 2022Creation, repositioning, activation and management (brand mentoring) of brands mainly in the gastronomy, leisure and lifestyle sectors.
OWO CoachCo-founder and Brand Director
Nov. 2020 - Apr. 2023I created, together with 2 brilliant minds (our CTO and our CEO) a marketplace of wellness professionals with more than 50 registered coaches. My main responsibility was brand, marketing and communication management, including:
- Digital Marketing
- Customer Experience & Customer Success
- Branding & Content After a lot of learnings, we finally decided to kill the project in April '23 because we couldn't find enough product-market fit.
Natura SelectionDigital Marketing Manager
Jul. 2020 - Jun. 2022- Leader of the Digital Marketing area, within the E-commerce team.
- Product ownership.
- Working to create a seamless online customer experience.
- In charge of the adoption of new technologies and platforms together with the IT team. naturaselection.com
Natura SelectionBrand & Communication Executive
Oct. 2017 - Jul. 2020- Brand strategy and activation.
- Creative campaigns and communication actions.
- Branded Content.
- Social Media management.
- Digital performance. Paid Media campaigns.
- POS communication tools.
- Partnerships, events and sponsorships.
- Influencer Marketing.
- Employee branding.
FreelanceBrand Consultant
Jun. 2016 - Jun. 2020Brand Strategy focused on business development and personal branding, specially related to Influencer Marketing, public figures and artists. -Brand creation, strategies and activation plans
-Brand Management and Brand Care
-Brand Visual and Verbal Identity
Xavier Olivé Food Branding & EntertainmentCreative Brand Consultant & Brand Lead
Jun. 2016 - Oct. 2017Creative branding for leading gastronomic brands and Strategic team management. Specialized in conducting creative research and diagnosis to uncover insights and identify new brand opportunities, I coordinated qualitative research methodologies such as Focus Groups. I defined brand pillars, personality, territories, and positioning strategies based on research findings. I generated innovative brand and communication ideas and crafted briefings to inspire creative teams for effective brand activation. Additionally, I managed and nurtured brands, oversaw their implementation, and maintained corporate identity standards. I engaged directly with current and potential clients, driving new business development. My expertise extended to strategic planning and execution of communication campaigns, ensuring comprehensive brand management and growth. Some clients: Tea Shop, Cinzano, Salgot, Mas Food Lovers, El Nacional Barcelona, LomoAlto and LomoBajo Barcelona, Roqueta Origen Bodegas, GreenVita (collection of restaurants in Barcelona), vegetable-based beverages Amandín, Costa and Costa Eco, among others.
FIRMABrand Consultant
Feb. 2016 - May. 2016
The Mood ProjectExecutive Brand Consultant
Jan. 2015 - Jan. 2016Executive Brand Consultant. Development of brand diagnoses. Detection of new business opportunities. Workshops dynamisation. Brand conceptualization. Design and development of strategies to activate the brand. Drafting of creative briefings and direct involvement in brand implementation. New Business support.
The Mood ProjectJunior Brand Consultant and Project Manager
Jul. 2014 - Dec. 2015Project manager / account executive focused on branding projects. Direct contact with clients. Coordination, control and follow up of projects and communication campaigns displayed on different media channels. Development of strategies and client presentations. Elaboration and control of budgets. Contact and management of suppliers. Some clients: Lékué, Vileda, Tactic Sport, Vodafone, Marnaton, LENI.
Hermes Comunicacions, SACreative and Communication Specialist
Jan. 2014 - Jan. 2014Member of the creative team responsible for the advertising campaign of the catalan newspaper El Punt Avui during the 2014-2015 season.
LékuéMarketing and Communication
Jul. 2013 - Jul. 2014I did an internship in marketing and communication during which I collaborated on several tasks throughout all the products' marketing process and the communication strategy of the company, including Public Relations and digital platforms management. -Market research
-Consumer analysis
-Insights and trends hunting
-Close collaboration in the creation and development of new products
-Ideation of Marketing and communication actions
-Sales reports
-Design and development of internal presentations and corporative materials
-Creation and coordination of weekly newsletters
-Maintenance and updating of the database
-Creation, maintenance and updating of the website contents
-Development of launch materials for international fairs
-Support Participation in international events and fairs
-Direct contact with distributors, suppliers and agencies
-Translations review (Catalan, Spanish and English)
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