I’m a Graphic and UX/UI Designer with over 7 years of experience creating digital products, brands, and websites for clients in different countries. I studied Graphic Design and later completed a Master’s in UX/UI Design at Elisava in Barcelona, where I deepened my focus on user-centered design and real-world problem solving.
I enjoy turning complex ideas into clear, usable, and visually strong experiences. I’ve worked on everything from websites and e-commerce to early-stage product concepts, including AI-driven tools, always aiming to balance creativity, usability, and business goals. I’m comfortable collaborating with developers, product teams, and stakeholders, and I value honest feedback and iteration as part of the process.
I’ve worked internationally, in both English (C1) and Spanish, and I bring a practical, hands-on mindset to every project. Lately, I’ve been exploring how AI can support design workflows—helping me move faster, test ideas earlier, and focus more on meaningful design decisions.More...
Alexandra Martínez Citores
Freelance Brand Consultant & Strategist
Verified
My goal is to help brands identify their purpose to align strategy, culture, identity, and on/off communication.
With over 11 years of experience in brand strategy and consulting for companies with both national and international reach, I now work as a freelance specialist in lifestyle brands, primarily B2C, with a strong focus on the food, retail and leisure sectors.
Additionally, I am an associate professor of digital strategy at Universitat Pompeu Fabra.More...