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Work Background
Equipo SingularCONSULTANT & ACCOUNT DIRECTOR | Lifestyle brands
Apr. 2024Barcelona, Catalonia, SpainHelping clients reach their audiences to meet their brand and business goals, by developing innovative communication and brand strategies and setting up the right action plans across channels, touchpoints and services. o Project leadership | Overall responsible for project delivery end-to-end, working close with internal and external teams, making sure client expectations are met in time and budget. o Client management | Build and nurture strong relationships with clients, to become a long-term partner.
o Communications | Press & Media, Influencer Marketing, Public Relations, Digital Marketing, Events, Marketing innovation, Brand Strategy o Brand Innovation | Brand Innovation Strategy, Marketing Strategy, Market Development & Strategy, etc. o Project Financials | Accountable for projects financials, reporting and KPIs. o Clients categories include fashion, beauty, culture, and lifestyle in general
Ogilvy ConsultingCONSULTANT. CONSUMER EXPERIENCE (CX) | Consumer goods
Oct. 2022 - Mar. 2024Barcelona, Catalonia, SpainAccelerating sustainable growth by tackling complex problems, with creativity and rigour. o Business Transformation | Customer Experience, Business Strategy, Growth Roadmap, Innovation Strategy & Design
o Brand Innovation | Brand Innovation Strategy, Marketing Strategy, Market Development & Strategy, etc. o Client relationship management and Project Financials
HotwireMARKETING CONSULTANT| Marketing and Communications
Jul. 2021 - Mar. 2022Madrid, Community of Madrid, SpainDeveloping a new business unit with a clear focus on lifestyle clients. o New Business Development | Build up a strategic plan to gain new B2C clients with a strong lifestyle positioning
o Clients | Lifestyle brands
HotwireSENIOR PROJECT MANAGER | M&A
Feb. 2021 - Sep. 2021London, England, United KingdomEnsuring a flawless integration of two companies
o Project Management | I coordinated teams across two companies to successfully integrate them.
Ugly is CoolFounder, CEO, Intern, and everything in between
Feb. 2021 - Feb. 2022Barcelona1/3 food is wasted yearly, and 6-8% of all human-caused greenhouse gas emissions could be reduced if we stop wasting food. 4-8% of produce is wasted at an early stage (farms), due to quality parameters (aesthetic malformation, sizes, wounds) or low rentability. I wanted to do something about it. That’s how Ugly is Cool was born: to help reduce food waste that takes place at the beginning of the food value chain, with the purpose of helping the world be a better place to live. After many iterations of the original idea, I decided to launch a DTC brand - with a subscription business model. I would gather food that producers would through away (because they had overproduction or because they were visually imperfect), put them into boxes, and send them out to final consumers. I had the privilege to be selected by Esade Creapolis to be part of their Esade Empenta program, and by Barcelona Activa and Mercabarna to join their Innofood program. I did a deep dive into the food industry, talking to farmers and business owners, and joining farmers during harvest time. It was important to build a strong brand that could emotionally resonate with the target and to build a community around the food waste movement. Education was key. I launched a test with potential consumers to understand if this could fit a market need. I was in charge of purchasing, operations, logistics, marketing, communications… What a time! After analyzing the business model and the market, I realized that I was not going to have any competitive advantage and there were no strong entry barriers - as long as I wanted to stay true to my original purpose of reducing food waste. So I decided to take all the learnings with me and start a new adventure. I would do everything I did again, it was absolutely worth it - I would just do it faster and more efficiently now! Please feel free to DM me if you want to go through all Ugly is Cool learnings in depth. And thank you for reading this!
HotwireSENIOR ACCOUNT MANAGER | Marketing and Communications
Aug. 2019 - Feb. 2021San Francisco Bay AreaResponsible for setting up plans and processes that drive omnichannel marketing projects forward and ensure successful delivery with high client satisfaction.
o Management | Coordinate cross-functional and multi-cultural teams, and own timelines.
o Business | Identify growth opportunities within new and existing clients.
o Financials | Responsible for project cost estimation, planning, and profitability. Report to the stakeholders.
o Clients | Tech B2B companies (Facebook, PayPal, etc.)
MuchoACCOUNT & PROJECT MANAGER | Branding, Creative and Digital
Jun. 2017 - Jul. 2019Bahía de San Francisco y alrededores, Estados UnidosResponsible for setting up plans and processes that drive digital and creative projects forward and ensure successful delivery with high client satisfaction. o Business | Identify new growth opportunities within new and existing customers. o Financials | Responsible for project cost estimation, forecast, and profitability. Report to the stakeholders. o Management | Coordinate cross-functional and multi-cultural teams, and own timelines.
o Clients | Apple, Venmo, hospitality, insurance, etc. MAIN MILESTONE | Identify project performance opportunities and create and implement a new pricing strategy.
Laboratorios Filorga - SVRMARKETING MANAGER | Wellness/Health brand: SVR
Jan. 2015 - Jan. 2017BarcelonaDrove marketing strategy for the Spanish market, based on the Global Strategy. o Marketing & Communications| Create integrated marketing plans (Online and offline campaigns, PR initiatives & Social Media). Manage merchandising for key accounts, organize events, and training activities. Develop promotional plans and materials for the Sales Force, and novelties presentations.
o Financials | Manage MKT annual budget and forecast across distribution channels.
o Reporting | Responsible for market analysis and forecast for products, samples, and testers across channels.
o Sales |Analyze assortment optimization. Negotiation of new SKU's listing at El Corte Ingles (largest department store in Europe). o Logistics | Responsible for national logistics operations.
o Reporting to the Regional CEO. Close collaboration with HQ in France, sales, finance, external agencies, etc.
MAIN MILESTONE | Lead the brand relaunch for the Spanish market (new marketing and sales strategies: new brand identity, product assortment, pricing strategy, and promotional plan for the different distribution channels)
Creative Beauty SpainMARKETING MANAGER | Beauty brands: Dermalogica & CND Shellac
Apr. 2014 - Jan. 2015BarcelonaCascade global strategy to the region and drive the marketing strategy across professional channels and e-commerce. o Marketing & Communications | Responsible for both brands: Marketing and PR initiatives, Influencers, Social Media. Manage Media budget and develop merchandising for key accounts.
o Sales | Develop promotional plans, review and improve content and format of existing materials and create new ones. Novelties presentations to sales teams. o Reporting to Marketing VP and CEO. Close collaboration w/ HQ in California, C-Suite, sales, logistics, customer service, external agencies, etc. MAIN MILESTONE | Growth opportunities identified through business analysis. A marketing plan designed to diversify the product mix.
DermofarmINTERNATIONAL MARKETING MANAGER | Beauty brand: Sensilis
Jul. 2010 - Mar. 2014Barcelonao Mission | Establish and drive the marketing strategy for the make-up, suncare, and skincare categories for Spain.
o Marketing & Communications | Create an integrated marketing plan. Develop new product and design launch strategy across channels. Manage merchandising for key accounts, organize events, and build out international training activities. Develop promotional plans and materials for the Sales Force and present novelties. Loyalty programs development. o Financials | Manage MKT annual budget for assigned product categories.
o Data Analysis | Responsible for market analysis and forecast by products, samples, and testers.
o Sales | Design training materials for the Sales force. Develop promotional plans.
o Reporting to Marketing VP. Close collaboration w/ C-Suite, sales teams, external agencies, logistics, finance, international distributors, etc. MAIN MILESTONE | Brand launch and development in new markets (Dubai, Saudi Arabia, Germany, Nordics, Poland), including international training.
CotyMARKETING COORDINATOR | Beauty brands: Chloé, Marc Jacobs, Balenciaga, Lancaster
Jan. 2008 - Jun. 2010Barcelona, Catalonia, Spaino Mission | Support marketing teams on driving brand strategy.
o Marketing | Activate a multichannel marketing plan for the different brands. Lancaster loyalty program management. Develop merchandising for key accounts. Manage products, samples, testers, and merchandising stock. o Data Analysis | Responsible for data analysis (IRI, NIELSEN, brand sales) and reporting to stakeholders.
o Sales | Design training materials for the Sales Force. Develop promotional plans.
o Research | Research report on customers’ feedback on new products. Chloé distribution research report.
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