HI, I AM MIRIAM! - I am business and marketing consultant with a strong focus on brand strategy and consumer engagement.
BUSINESS INNOVATION - I bring experience in building business plans for start-ups, including P&L management, sales forecasting, OPEX, strategic marketing, operational marketing, etc. with a lean start-up mindset and using the minimum resources that maximize results.
BRAND STRATEGY - I help brands have a consistent and relevant brand strategy that resonates with their audience and positions themselves as unique in their markets: market analysis, brand audits, brand positioning, brand personas, brand strategy, brand narrative, etc. are across my skills set.
CONSUMER EXPERIENCE - I build CX Strategies to drive superior experiences and design data-driven consumer journeys for each consumer segment, based on their needs, challenges and pain points, identifying the most relevant channels and touchpoints and developing key messages in each case.
MARKETING AND COMMS - Omnichannel marketing, Operational marketing, budget ownerships, PR, Media, Influencer Marketing, Events production
PROJECT MANAGEMENT - “Our goals can only be reached through a vehicle of a plan, in which we must fervently believe, and upon which we must vigorously act. There is no other route to success.” Pablo Picasso. As a Project Manager, I am keen on breaking down the big picture objective into collective and individual goals, tasks, and deadlines.
INTERNATIONAL BACKGROUND - My experience working with multi-cultural and cross-functional teams across different countries has allowed me to become an open-minded person, willing to strive for team success in a fast-paced and energetic environment.More...