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Work Background
FreelanceFreelance Creative
Jul. 2025
Founders MakersAccount & Social Media Manager
Nov. 2024 - Jun. 2025Led end-to-end creative campaign delivery across a diverse client portfolio, blending social strategy, content creation, and brand development. Campaign Management: Delivered integrated creative campaigns for Garnier, Moyasar, Good in Bread, Black Tears, and Arrows, ensuring on-time, high-impact execution. Social Media Leadership: Managed Garnier’s TikTok, Instagram, and Facebook accounts, most notably launching a viral April Fools’ stunt that gained 2.5M+ views. Brand Refresh: Led Moyasar’s brand refresh, repositioning them as a market leader in Middle Eastern fintech through refined messaging and visual identity. DTC & Lifestyle Growth: Scaled brand presence and storytelling for food, beverage, and lifestyle clients across digital channels. Client Relationships: Built trust through clear communication, fast turnarounds, and a strong focus on delivering creative that met both business goals and audience needs.
tothepointAccount Manager
Jan. 2023 - Nov. 2024London, England, United KingdomDigital Project Oversight: Collaborated closely with the Head of Digital to manage and update website content using in-house platforms, ensuring smooth execution and alignment with client expectations. Client Communication: Led client meetings to define project scope, timelines, and budgets through detailed and transparent discussions. Project Planning: Developed clear, structured project plans to guide internal teams and clients, ensuring all parties stayed aligned. Progress Tracking: Monitored performance and milestones to ensure timely delivery, resolving issues proactively as they arose. Stakeholder Management: Coordinated effectively with internal and external stakeholders to support seamless project implementation. Leadership & Communication: Applied strong leadership and communication skills to manage projects end-to-end and maintain trust across all parties.
onepointfiveProject Coordinator
Mar. 2022 - Oct. 2022London, England, United Kingdom- Supported Senior Producer in daily tasks, ensuring the schedule, budget, and given tasks were organised accordingly. - Planned certain parts of the project and communicated with various stakeholders to make sure that it was progressing as it should be. - Managed numerous social media platforms and designed internal templates for client decks.
IB MastersMarketing & Creative Lead
Sep. 2021London, England, United KingdomContinuing to lead digital strategy and creative for IB Masters through 2025, during which the platform saw a 35% increase in student enrolment, driven by strong digital presence and deeper involvement in Model United Nations (MUN) programming. Digital Growth: Managed and scaled the brand’s digital presence across platforms, driving consistent engagement and follower growth. Website Redesign: Led a full UI and content overhaul, resulting in a 66% increase in site traffic. Revenue Growth: Achieved a 300% increase in revenue since January 2022 through digital campaigns and strategic positioning. Content Creation: Developed engaging stories, images, and videos to promote tutoring services and highlight student success. Social Reach: Expanded Facebook audience reach to over 18,000 people within the first year. Graphic Design: Created branding assets including logos, infographics, and social graphics to align with the brand’s tone and vision. Digital Campaigns: Launched and optimised Google Ads and Facebook Ads, focusing on conversion and student engagement.
Defenders EntJunior Graphic Designer
Sep. 2021 - Mar. 2022London, England, United KingdomWorked as a part-time Graphic Designer for Defenders Entertainment and Community Youth London both under Digital Holdings. - Increased brand recognition on Instagram and TikTok. - Designed and delivered successful projects from concept through completion. - Supported a team consisting of photographers, video producers, web developers and marketing specialists.
BasketdropJunior Product Designer
Apr. 2021 - Sep. 2021London, England, United KingdomWorking closely with the Chief Marketing Officer and Chief Product Officer in designing and prototyping hardware products for Basketdrop. - Working across all areas of design including specification, prints, sourcing, prototyping, testing 3D modelling, presenting and delivering products. - Coordinating with the sales and marketing teams to determine market trends. - Demonstrating excellent organisation and communication skills by increasing efficiency among team members, and stakeholders, including meeting key deadlines.
Embassy SummerActivity Leader
Jul. 2019 - Aug. 2019London, England Metropolitan AreaKey Responsibilities: - Promoting and safeguarding the welfare of students - Ensure the activities and excursions operate to the highest standards of relevant Health & Safety and safeguarding practices - Manage and instruct during onsite activities sessions which enable the development of students’ Life Skills - Manage and lead offsite excursions which enable the development of students’ Life Skills - Maximise student and group leader satisfaction by ensuring their experience meets or exceeds their expectations.
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