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Work Background
Co-Founder
Heline CreativeCo-Founder
Feb. 2022San Francisco Bay Area
VP, Creative & Brand
BirdiesVP, Creative & Brand
Sep. 2017 - Mar. 2022United States, San Francisco
Editorial Director
Stitch FixEditorial Director
Aug. 2017 - Mar. 2022San Francisco Bay Area
Creative Director
BirdiesCreative Director
Feb. 2017 - Mar. 2022San Francisco Bay Area
Global Editorial Director
Gap Inc.Global Editorial Director
Sep. 2015 - Aug. 2017San Francisco Bay Area
Editorial Director
Rue La LaEditorial Director
Aug. 2012 - Aug. 2015New YorkHired to launch editorial and content at Rue La La. Responsible for all brand copy and storytelling. Conceived and executed all editorial shopping boutiques and events. Developed custom content for fashion labels such as DVF, Tory Burch, J Brand, Theory, La Perla and more. Created custom curated shopping experiences for brand partners such as Banana Republic, 20th Century Fox, British Airways, Cotton Inc., Comcast and more. Appeared on GMA, E! News, Extra, NY1 and NBC Live.
Senior Fashion Editor
Time Inc.Senior Fashion Editor
Sep. 2010 - Nov. 2012New York, New YorkLead editor for InStyle magazine's shopping site (Time Inc's first e-commerce platform). Responsible for all site copy, imagery, concepts, franchises, design, navigation and the editorial roadmap. Recruited and partnered with over 100 retailers such as Net-a-Porter, Amazon, Shopbop, Anthropologie, ASOS, Forever 21, Loeffler Randall, Madewell, Kate Spade, Saks Fifth Avenue, Rue La La, Target, Rebecca Minkoff and Sephora. Developed daily newsletters, print ads, social media strategies, marketing initiatives and custom brand opportunities.
Fashion Editor
Conde NastFashion Editor
Aug. 2008 - Sep. 2010New York, New York
Senior Style Editor
AOLSenior Style Editor
Jun. 2007 - Jul. 2008New York, New YorkLaunched StyleList, AOL's first fashion and beauty site. Directed and produced all fashion, celebrity and beauty content. Conceptualized the voice, personality, design, visuals and direction of the site.
Senior Style Editor
ELLE MagazineSenior Style Editor
Jul. 2002 - Jun. 2007New York, New York

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