ZARA USAFreelance Photographer
Oct. 2017Envision, capture, and produce engaging, consumer-relevant editorial content that resonates with consumers and aligns with brand standards and marketing strategy. • Brand Management: Create and develop compelling content that visually communicates brand image and message. • Project Management: Lead the art direction, photography, and styling of fashion-forward editorials to support creative direction and marketing efforts aligned with brand standards. Develop original content for target market that supports advertising, marketing, and brand awareness efforts. Delivers high-quality creative projects on time and within tight deadlines.
• Casting: Collaborate in scouting and casting of child models; direct and instruct models on set. • Creative Vision: Create strategically designed editorials through visual storytelling, photo style, and creative mood and setting. Maintain a consistent visual direction aligned with brand standards.
• Photography: Design photo layouts, including background and styling of merchandise. Perform editing, color correction, enhancement, and delivery of final images.
• Styling: Direct and collaborate with hairstylists, make-up artists, wardrobe stylists, and assistants.