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Work Background
ASBC UGCIS | iSpace | Apple Premium PartnerRetail Marketing Lead Apple Premium Retailer UGCIS
Apr. 2024 - Apr. 2025• Led and built a Retail Marketing team across six countries: Kazakhstan, Uzbekistan, Azerbaijan, Armenia, Georgia, Ukraine, and Moldova. • Developed and executed marketing strategies to support Apple product launches and key annual campaigns. • Successfully implemented localized marketing initiatives, ensuring alignment with Apple’s global brand strategy while addressing regional market needs. • Managed cross-functional collaborations with sales and retail operations teams to enhance customer engagement and drive sales performance. • Spearheaded the launch of multi-channel promotional campaigns, integrating digital, in-store, and event marketing to maximize impact. Key Achievements: • Assembled and managed a high-performing team across multiple markets, ensuring efficient execution of marketing strategies. • Launched successful marketing campaigns highlighting key seasonal events and new Apple product releases, increasing brand visibility and sales.
BSH Home Appliances GroupHead of Marketing & Communication
Nov. 2019 - Mar. 2024Kazakhstan• Developed and executed a comprehensive marketing strategy for BSH brands, aligning global initiatives with local market needs. • Led marketing communications, product launches, and promotional activities across multiple sales channels. • Managed cross-functional collaboration with the sales team to enhance brand positioning and customer engagement. • Spearheaded PR, digital marketing, and in-store activation strategies to drive brand awareness and sales growth. Key Achievements: • Doubled market share across all product categories. • Successfully developed and launched four Bosch brand stores in Kazakhstan, ensuring their strategic market positioning and customer appeal. • Conceptualized and implemented the first-ever Bosch Brand Shop without an existing global guideline, creating a blueprint later recognized by the global team. • Built strong collaboration with the global BSH team, influencing future brand retail strategies and adapting international best practices to local markets.
Beeline KazakhstanSenior Brand Manager
Jan. 2019 - Nov. 2019Almaty, Kazakhstan•Strategic planning of Marketing Campaigns;
•Launching new products; •Realization of advertizing campaigns: cooperation with creative agency, pitching, participating in the pre-production process, shooting of TVC, recording of radio spots, creating and production of POS materials;
•Participating in media planning and media placement
•Analysis of campaign results;
•Research and analysis of market and competitors, tracking research Key Achievements:
•Successfully launched several new products, ensuring strong market entry and customer adoption.
•Led integrated marketing campaigns, significantly increasing brand awareness and engagement.
•Developed and executed effective media strategies, optimizing advertising budgets for maximum ROI.
•Strengthened Beeline’s brand positioning through creative advertising and digital marketing initiatives.
•Conducted in-depth market research and competitor analysis, providing insights that shaped marketing strategies.
ТехнодомHead of Marketing
Jan. 2017 - Dec. 2018Technodom• Developed and executed the overall marketing strategy, ensuring alignment with the company’s business objectives. • Managed a team of 30 marketing professionals, optimizing performance and fostering innovation in marketing campaigns. • Led brand image projects to reinforce Technodom’s positioning as the market leader in consumer electronics retail. • Planned and implemented multi-channel marketing campaigns, including digital, TV, OOH, and in-store activations. • Ensured effective budget allocation for maximum ROI across all marketing initiatives. • Conducted market research and competitor analysis to identify opportunities for growth and differentiation. • Collaborated with sales and merchandising teams to develop high-impact promotional strategies that increased customer engagement and sales. • Spearheaded customer loyalty and brand awareness initiatives, enhancing Technodom’s reputation and customer retention. • Managed relationships with advertising agencies, media partners, and key stakeholders, ensuring brand consistency and effective communication. Key Achievements: • Maintained Technodom’s leading market share despite a highly competitive environment. • Successfully executed high-profile brand image projects, strengthening brand perception. • Led and developed a high-performing marketing team, driving efficiency and innovation in campaign execution.
ТехнодомHead Of Advertising Division
Apr. 2015 - Jan. 2017•Coordination of advertising campaigns;
•Development and realization of communicating strategy;
•Preparation of the competitors’ comparative analysis;
•Marketing budgeting, control over the implementation.
ТехнодомMedia Manager
May. 2013 - Mar. 2015• Develop and implement media strategies in support of organisational and campaign aims • Evaluate and report on the reach and impact of media activities through regular media monitoring
• Create and maintain media contact lists, liaise with media agencies and individuals • Coordiante the development, production and distribution of audio-visual materials (TV & Radio), web-based advertisements and other broadcast media materials.
MindshareJr.Mediaplanner
Apr. 2011 - Mar. 2013• Preparation of competitive environment analysis; • Market researches;
• Management of clients’ TV and Radio placement, out-of-home advertising (OOH);
• Participation in preparation of media strategies’ development;
• Coordination and control of media placement, media and buying agencies;
• Internal and external document circulation.
• Post-buy analysis;
• Brand Health Check;
• Media planning;
• Clients accounting;
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