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Work Background
National Cattlemen's Beef AssociationAssociate Director, Sales Operations
Oct. 2024Centennial, Colorado, United StatesSuccesses:
- Built brand new Sponsorship Proposal Deck, enhancing client presentations - Expanded sales inventory by 109%, which accounted for 38% of current yearly revenue and 56% of projected revenue
- Collaboration on the creation and design of a New Business Overview brochure for the sales team to educate potential clients
- Incorporated Business Summaries to be attached with sales agreements to ensure clarity of sponsorship deliverables, terms of agreement, and investment
- Collaborated with the Communications team: ▪ Updated Media Kit: improved advertising opportunities, design, functionality, and pricing evaluation ▪ Creation of an interactive mock digital publication catalog showing digital advertising asset capabilities
- Developed a new Recap Template for post-event proof of performance (POP) reviews
- Created tracking tools to manage status updates of fulfillment progress and tracking performance stats
- Implemented a new system to streamline the process for requesting, creating, and approving new sponsorship opportunities
- Worked with IT team to create new contact mailing lists for email campaigns generated from Salesforce ▪ Doubled Corporate Partnership subscriber audience and increased Open Rate by 66%
- Developed new sponsorship levels for clients, enhancing the partnership's value proposition
- Designed and administered post-event surveys to gather feedback and improve future sponsorships
- Created a comprehensive post-event report, including event attendance, survey results, multi-media metrics, and attendee demographics
- Produced department graphics for various purposes, including enter-to-wins, event materials, and proposal/recap decks
- Improved meeting efficiency by implementing a structured meeting agenda to track questions, ideas, and tasks
- Built Event Photo Storage Portal through the company's Digital Asset Manager
- Designed team SharePoint site to improve operational efficiency and cross-collaboration with other teams
National Cattlemen's Beef AssociationSales Operations Manager
Oct. 2022 - Oct. 2024Centennial, Colorado, United StatesResponsibilities:
- Proposal Writing: Collaborate with Events & Communications team to improve current/develop new sponsorship and advertising opportunities, expanding revenue streams
- Marketing Material Design: Work with the Creative team to design comprehensive marketing materials to support sales initiatives
- Email Campaign Management: Manage the production and distribution of three (3) monthly/weekly newsletters and track performance
- Operations Management: Manage the design and functionality of team SharePoint site, creating document libraries, inventory lists, and content schedulers. Facilitate team meeting and track agenda notes
- Sales Audits: Manage content schedulers and produce salesforce reports to track fulfillment accuracy
- Account Management: Oversee Internal Department accounts to manage media within our communication publications
Fitness In The CityGroup Fitness Instructor
Jun. 2021Denver, Colorado, United States- Produce customized fitness programs for our group fitness classes
- Demonstrate and train members during fitness classes that are in session
- Curate playlists that are fun and full of variety for each type of class
- Oversee and create content for our social media pages
- Plan and organize internal and external fitness events such as in house Fitness Brunches and SnowShape at Red Rocks Amphitheater through a partnership with Denver Arts and Venues
Elle B. SalonHairstylist
May. 2021 - Aug. 2022Denver, Colorado, United States- Perform detailed consultations to determine clients wants/needs for the desired service
- Educate clients on technique and product for styling and care of hair
- Provide an open, comfortable, and safe place for client to be themselves - Services provided range from all types of Haircutting, Chemical services such as Highlighting, Color, and Permanent Waving, Formal Hairstyling, and various types of Hair Extension services
- Manage client appointments through the use of Phorest Booking applications as well as providing smooth check-out process at the front desk
National Western Stock ShowAccount Manager, Strategic Partnerships
Jun. 2016 - May. 2021Denver, Colorado- Stewarded and managed a portfolio of 50+ corporate partners totaling more than $1,500,000 in cash and $430,000 in trade assets annually
- Developed sponsor proposals/materials for existing and new partners
- Evaluated and reviewed single and multiyear sponsor contracts
- Managed all sponsor assets, invoicing, and inventory for National Western Stock Show, Rodeo All-Star, and Denver County Fair annually
- Oversaw trade show move in/out, hospitality events, appreciation performances, in-market and in-arena activations, and special events
- Designed and presented event recaps to all partners in-person and virtually
- Managed the promotion and production of various events such as Cinch Equicross Scholarship Event and Children’s Hospital CO Stick Horse Rodeo
- Supervised department interns and delegated tasks accordingly
- Fostered internal department relationships to achieve contractual asset success and explore future growth opportunities
National Western Stock ShowExecutive Office Receptionist
Sep. 2015 - May. 2016Denver, Colorado- Managed WSSA membership transactions and distribution/inventory of all credentials
- Maintained RSVP list for the Red Meat Club dinner and checked in guests
- Assisted the accounting department with submitting all deposits and settling credit card transactions daily
- Planned and organized the 2015 Company picnic at the Denver Zoo and the 2015 Company Christmas Party
- Organized and maintained the main reception area, mail area and supply closet for all staff/guests to utilize
- Created guides on how to process Memberships and effectively find answers/operate the front desk
National Western Stock ShowComplex Shows Assistant
Sep. 2015 - May. 2016Denver, Colorado- Assisted with proposal development for potential shows and created show production checklists and schedules
- Prepared floor plans for various shows using Microsoft Visio and SketchUp
- Met with clients to facilitate on-site walk-thrus of the complex to give client the best visual representation of their show hosted at National Western
- When working shows, interacted with show clients, vendors, and guests to assure their satisfaction with the show and if we could do anything to further meet their expectations
National Western Stock ShowBack of House Show Coordinator
Jan. 2015 - Jan. 2015Denver, Colorado- Assisted in five ticketed productions
- Worked closely with judges, announcers, volunteers, and performers to relay arena and paddock information during performance
- Oversaw the paddock during the show and ensured all riders/performers were prepared and ready to enter the arena on time.
National Western Stock ShowExecutive Office Receptionist
Dec. 2014 - Jan. 2015Denver, Colorado- Managed WSSA membership transactions and distribution/inventory of all credentials
- Assisted the accounting department with submitting all deposits and settling credit card transactions daily
- Created guides on how to process Memberships and effectively find answers/operate the front desk
National Western Stock ShowHorse Show Events Production Intern
Nov. 2013 - Jan. 2014Denver, Colorado- Involved in the production of 16 events and created the event production schedules, order of go, and rider bios for the announcers and crew for all ticketed events
- Collaborated with the marketing department to create ticketed event covers and content for social medias
- Managed the organization, inventory and procurement of all show ribbons for the year
- Responsible for the delivery and execution of contracts for payouts for each event
Floyd's 99 BarbershopHairstylist
Apr. 2013 - Jul. 2016Colfax, Denver, Colorado- Provide professional advice on hair care and product knowledge
- Product marketing, sales, customer relations, cashier
- Perform haircuts, chemical services, formal undo’s, hairstyling/shampooing
Cost CuttersHairstylist
Jul. 2012 - Nov. 2012- Haircuts for both men, women and kids
- Permeant services such as perms and color
- Women's styling such as formal updos, curling/flat ironing, tinsel and feather applications, shampoos and blow drys
- Educated clients on proper product knowledge for at home care
- Performed opening and closing operations
American Eagle OutfittersJewelry Expert, Cashier, Freight Distributer
Apr. 2011 - Aug. 2011- Inventory of daily freight and back stocking
- Managing the jewelry inventory and display
- General cashier and customer relation services
Tommy HilfigerAssistant Manager of Product Distribution
Sep. 2008 - Feb. 2011Lakewood, Colorado- Inventory and organization of all retail items
- Inspection of product displays and seasonal floor move operations
- Dressing of all store mannequins - General cashier and customer relation services
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