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Work Background
InvisibleSenior AI Data Trainer
Jun. 2024Working with a leading global AI company - under NDA.
- Enhanced and optimized production-grade AI/ML models by delivering structured, high-quality datasets and designing scalable automation workflows. - Conducted in-depth research and testing of AI-driven solutions, contributing to iterative model improvements and real-world performance reliability. - Leveraged a hybrid skill set in data analysis, engineering linguistics, and prompt design to boost the accuracy, contextual relevance, and output quality of generative AI systems. - Consistently translated complex technical AI concepts into actionable insights for cross-functional and non-technical stakeholders, bridging communication gaps between data, product, and ops teams. - Worked with cutting-edge language models from a top-tier AI research company, ensuring all outputs met strict internal benchmarks and industry standards. - Implemented quality-first strategies to ensure prompt engineering workflows aligned with real-world use cases, improving the performance of chatbots, assistants, and content generation tools. - Championed data integrity, annotation consistency, and linguistic accuracy across all project pipelines, leading to sustained performance gains across multiple AI products. - Routinely exceeded team-wide quality benchmarks, earning multiple recognitions for consistency, precision, and leadership in model training operations. - Actively collaborated in refining feedback loops, QA methodologies, and knowledge bases to optimize AI-human alignment across diverse tasks. - Contributed to innovation at the intersection of natural language processing, AI safety, and model alignment through hands-on experimentation and internal evaluations.
St Trinity Property GroupMarTech Executive
Mar. 2023 - Oct. 2024Remote- SEO and Website Traffic Growth: Spearheaded comprehensive SEO strategies, conducting thorough keyword research and competitive analysis. Achievements include increasing keywords from 0 to over 600, significantly boosting Liviti's organic search visibility. This strategic overhaul led to a dramatic rise in website traffic, escalating from zero to 17,000 monthly visitors within three months. - Expertise in Google Analytics and Google Tag Manager: Proficiently utilized Google Analytics and Google Tag Manager to define and track key performance indicators. Developed detailed reports and dashboards to monitor and refine digital marketing strategies, enhancing website performance and user engagement based on actionable insights. - Paid Advertising and Copywriting Success: Led targeted advertising and content creation, crafting compelling ad and website copy. Managed successful social media campaigns for brands like St Trinity Property Group and Liviti, generating 500 to 700 weekly leads on a constrained budget. Executed Meta Ads and TikTok campaigns that delivered 2,000 leads in 10 days, costing only $2.50 per lead, significantly boosting both B2C and B2B leads. - Collaborative User Experience Enhancements: Worked closely with UX/UI teams to optimize user interfaces based on extensive benchmarking and user feedback. This collaboration resulted in a more intuitive and engaging user experience, directly aligning with strategic business objectives. - Technology Stack Upgrades and Management: Evaluated and upgraded technology stacks to ensure industry-standard performance and scalability, integrating advanced SEO techniques and content management systems that enhanced website functionality. - Copy Generation, Strategic Digital Marketing and Campaign Management: Generated website copy, ad copy, blog content using AI and previous copywriting experience with various brands.
DaariFounder
Jan. 2023Dhaka, Bangladesh- Spearheaded end-to-end product development for Daari’s beard oils—from formulation research to ingredient sourcing, packaging design, and market launch. - Created and maintained comprehensive product documentation, including ingredient benefits, sourcing sheets, testing logs, and SOPs for consistency and scale. - Conducted deep market and competitor research to identify gaps in the Bangladeshi grooming market and design products that fill them with a premium edge. - Integrated AI tools and automation workflows into marketing, customer service, and content creation to optimize operations and scale output. - Applied prompt engineering techniques to fine-tune outputs for ads, product descriptions, brand storytelling, and SEO-rich blog content. - Wrote high-converting copy for ads, product labels, packaging, and promotional campaigns—tailored to resonate with culturally relevant language and tone. - Designed and ran targeted ad campaigns across Facebook and Instagram with A/B testing, funnel optimization, and performance tracking. - Developed and executed digital marketing strategies using first-party data insights, audience behavior, and trend analysis. - Built a distinctive brand voice for Daari rooted in identity, confidence, and authenticity—bridging high-end product positioning with local relatability. - Continuously iterated and optimized campaign messaging based on real-time feedback, analytics, and social listening.
TrueMed PharmaDigital Marketing & Content Strategy Lead
Apr. 2022 - Feb. 2023Dhaka, Bangladesh- Created and executed all digital media content and marketing strategy on all social media channels and the website and lead the digital media team.
- Created, supported, and executed key, high-quality content projects with the target to reach desired outcomes such as customer retention, brand awareness, and lead generation among others.
- Created audience segments based on products, pain points, and other criteria.
- Created brand guidelines and brand identity to publish content for multiple social media platforms, marketplaces, and the employer's websites helping the employer build a strong, streamlined, consistent, and professional brand.
- Executed and generated multiple formats of content (including images, website copy, ad copy, videos, scripts, and blogs) for various social media channels based on the brand guidelines for the employer's large range of dietary products. - Conducted keyword research and competitor research using various SEO tools and social media for searchable, high-converting, and relatable content and generate unique content pieces of multiple formats for multiple online platforms including the blog, website copy, scripts for videos, ad-copy, and posts on social media channels.
- Executed SEO for the entire website and each product page on the website including both on-page SEO and technical SEO taking 0 impressions and 0 unique visitors to the website to over 2000 unique impressions and 200 monthly unique visitors.
- Created, supported, and executed highly scalable and efficient sales funnels and social media campaigns to generate leads and convert them to paying customers.
- Proficient with common marketing tools such as Google Search Console, Google Analytics, Meta Pixel, etc to track and analyze audience behavior, create reports, and measure campaign and content outcomes.
- Executed the development of the website to adhere to the employer's brand guidelines and brand identity.
MarakshCo-founder, Software Engineer
Mar. 2022 - Mar. 2023RemoteCollaborate with multiple clients and stakeholders to gather software requirements and facilitate the development team to turn them into usable software features and maintain the dev team's output.
Conduct system design and analysis, problem-solution analysis, feasibility analysis, work breakdown structure, effects, and constraints analysis, requirement analysis, data modeling, database design for new features or products, Create design system design and software architecture solutions across the tech stack for each products and deliver presentations to stakeholders on actions the team and the stakeholders should take.
Develop and maintain software specifications including use case diagrams, software architecture, functional and non-functional requirements, etc. and documentations for multiple client-facing projects and all related documentation.
Develop, document, and research original content for stakeholders and create progress strategy for the development team.
DaekhoScript Writer
Jan. 2020 - Jan. 2021Dhaka, Bangladesh- Researched top trending consumer tech products and tech-related news in the media.
- Created in-depth, long-form scripts for videos on the mentioned topics.
You can find some of my work below:
Sell4VetsFull-stack Developer
Sep. 2019 - Dec. 2020United States- Developed web applications for multiple clients using ReactJS, NodeJS, and SQL, most notably, a custom admin panel using React JS for an eCommerce company to track user behavior, sales, and other business data. - Created APIs using Node.JS and ExpressJS to access user and business data to show relevant data to relevant stakeholders. Designed and developed the logical modeling and database design.
- Setup deployment pipelines for production using Heroku.
Art Battle DhakaCountry Head/Head Organizer
Jan. 2018 - Jan. 2019Dhaka, BangladeshResponsibilities:
- Lead a whole team of 10 members working on various aspects of the event e.g. digital, logistics, arranging media partners, volunteers, sponsors and partners, and operations.
- Created and executed digital media campaigns and messaging according to social media trends to market the event, raise brand and event awareness, garner youth attention, and retain the attention of the audience (around the age of 18 to 35) while increasing interest in the event by the target audience.
- Created relevant digital media content on Facebook and Instagram according to the Art Battle brand guidelines and monitored performance to see which kind of messaging and content worked best.
- Compiled and analyzed analytical user activity and engagement reports on digital media platforms such as behavioral insights, user demographics, user engagement, artist signup, and ticket sales for current and future sponsors, partners, and stakeholders.
- Ensure that all digital media platforms are up-to-date with relevant and accurate information and resources for the event. Outcomes:
- Reached 200,000 people through Facebook and also had a viral, word-of-mouth effect on spreading the brand and the event.
- Got 300+ people to the event on the day of and make a profit with no sponsors or monetary funds except loans from friends and family.
- Featured in numerous news media agencies before, on the day of, and after the event. The event was also covered on a prominent TV channel.
- Caught the interest of sponsorship by two of the largest brands in Bangladesh, Bkash and Daraz.
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