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Work Background
Bank of the Philippine Islands (BPI)Product Manager
Jan. 2023 - Nov. 2024National Capital Region, Philippines
Asia United BankProduct Manager
Feb. 2019 - Jan. 2023NCR - National Capital Region, Philippines- Defined product strategy and roadmap based on market research, competitive analysis, and customer feedback.
- Collaborated with cross-functional teams to identify and prioritize product features and requirements.
- Worked with designers to create product mockups and wireframes that adhered to the company's branding and identity guidelines.
- Ensured that products were properly tested, validated, and launched in a timely manner.
- Monitored product performance and customer feedback to identify areas for improvement.
- Developed pricing strategies and revenue models that aligned with business goals.
- Conducted market research to identify new market opportunities and trends.
- Worked with the sales and marketing team to develop go-to-market strategies and product launch plans.
Kept up-to-date with industry trends and advancements to ensure that our products remained competitive.
AB Capital GroupCorporate Communications
Jan. 2018 - Feb. 2019Philippines- Ensured that the organization's branding and identity were properly followed, compliant, and maintained across all materials and communication efforts.
- Engaged in social listening and monitoring.
- Assisted at corporate-sponsored events such as exhibits, briefings, and presentations.
- Created the Guidelines on Brand designs for the AB Capital Group's image and branding.
- Designed the "Morning Daily Report" and "Trading Idea" template postings for our social media platforms.
- Designed the logo for the "Stock Challenge: Inter-Collegiate Edition".
- Standardized PowerPoint presentations and marketing materials.
- Created the design for the Corporate Folder, Business Cards, and IDs for AB Capital Group.
- Created a video presentation for AB Capital Group's Omnibus corporate profile.
- Introduced Canva to the Sales and Marketing Group to standardize the design for social media posts and to synchronize the created and edited material/s done by the members of the group.
AB Capital and Investment CorporationMarketing Associate
Nov. 2015 - Dec. 2017Philippines- Ensured timely submission of proposals to prospective clients and followed up with them regularly.
- Conducted cold calls and sent email proposals to potential clients.
- Demonstrated a strong understanding of prospective clients' investment objectives.
- Provided economic outlook and relevant investment strategies to clients.
- Created content for a Trust Seminar titled "Spot Red Flags: Avoid Fraud Investment Transactions."
- Designed the template for the Key Information and Investment - Disclosure Statement (KIIDS).
- Communicated with contributors for the report every quarter and consolidated KIIDS reports.
- Initiated the KIIDS to be generated by the internal Investment House Assistant system for the Trust Investment Division.
- Designed the Mutual Funds Website platform for AB Capital Securities, Inc.
- Drafted the website design for future use by AB Capital Asset Management Trust Corp.
HSBC Retail Banking and Wealth ManagementBusiness Development Officer
Aug. 2015 - Oct. 2015PhilippinesResponsible for reaching the overall goals of the Credit Cards Segment of the Retail Banking and Wealth Management Sector.
Act as the primary customer-facing point of clients.
Manages operational risks which include identification, assessment, mitigation and control of turn-ins.
Ayala Land PremierPremier Property Specialist
Apr. 2012 - Jan. 2014Promote, market and sell Ayala Land Premier properties through advertisements, open houses, and participation in various sales and marketing initiatives.
Source and build strong client relationships.
Inform clients on market conditions, prices, legal and/or documentary requirements and other related matters.
Tailor fit presentations and other marketing materials to clients.
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