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Work Background
Pernilla Dahle ABSenior service designer
Apr. 2025As a freelance Senior Service Designer, I help organizations develop and optimize user-centered services and customer experiences. My approach focuses on human-centered design, facilitating workshops, training teams, and guiding projects from concept to implementation. I work remotely on both short-term and long-term assignments, supporting teams in discovering insights, creating strategies, and delivering innovative solutions that create value for users and stakeholders. I have a broad industry background that allows me to adapt to diverse contexts and challenges and an extensive experience in projects related to sustainability and circular economy.
Antrop - Vi designar för en bättre världSenior Service Designer
May. 2021 - Sep. 2025Stockholm, SverigeService Design User research Circular Design Systems thinking & innovation
Berghs School of CommunicationVisiting Lecturer
Mar. 2021 - Mar. 2021Stockholm, SverigeLectured and facilitated a workshop for Berghs Communication Design Program to introduce the students to the mindset, theory and practice of prototyping and validation in the design process.
Pond DesignService Designer & Strategist
Jan. 2020 - May. 2021Stockholm, Sverige
Hyper IslandVisiting Lecturer
Oct. 2019 - Sep. 2022Stockholm, SverigeRecurring visiting lecturer for Hyper Island Business Development Program to introduce the students to the mindset, theory and practice of Circular Design through both lecture and workshop.
ValtechService Designer
Sep. 2018 - Jan. 2020Stockholm, SverigeCircular Design Lead Service Design Strategy User research
GoClimateCo-creator
Mar. 2018 - Apr. 2019Stockholm, Sverige
NepaProduct manager - Qualitative research
Mar. 2017 - Apr. 2018Stockholm, SverigeResponsible for Nepa's qualitative research offering. My role was mainly to advise clients and Nepa teams in suitable research design and qualitative methodology to ensure quality in project delivery. I also followed up on project and department budget. To increase knowledge within Nepa Sweden and other offices I facilitated workshops related to qualitative research.
NepaUser researcher
Dec. 2015 - Apr. 2018Stockholm, SverigeAs a user researcher my role was to make the consumer's/user’s voice heard in the development process of e.g. products, services or communication. I mainly relied on qualitative research methodologies to generate insights, by understanding behavior and core needs and backed it up with relevant quantitative metrics. I normally lead and participated in the project process from proposal to delivery. Research wise this included having responsibility for the research design and scoping, moderation, analysis, reporting and presentation. It also included managing the client dialogue, communicating with project stakeholders and being responsible for the project budget and time plan.
Nepa ABProject manager & Analyst
Feb. 2015 - Dec. 2015Stockholm, SverigeResponsible for scoping, planning, moderating and communicating insights to clients within Retail, Finance, FMCG, Media and Telecom. Mainly focusing on qualitative research methods like in-depth interviews, traditional and online focus groups, ethnographic studies, online diaries and shop-alongs.
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