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Work Background
Independent Creative and Brand Consultant
Stevie Wilson CreativeIndependent Creative and Brand Consultant
Jun. 2024- Spearhead brand development, repositioning, and strategic creative direction for high-growth lifestyle and luxury brands, leading to increased market relevance and consumer engagement. - Deliver end-to-end brand architecture and omnichannel strategy, encompassing positioning, voice, editorial vision, and campaign development. - Establish scalable systems and best practices for content lifecycle management, optimizing creative ROI and operational efficiency. - Consult with executive leadership teams to align brand and business goals, driving measurable growth and elevating market presence. Select clients: Commune.cc, Métier Creative, Somerset Moss, Awaken Brands
Sr. Director, Global Brand Content
Formula FigSr. Director, Global Brand Content
Nov. 2023 - Jun. 2024Los Angeles, California, United States- Directed the strategic evolution of the Formula Fig brand, crafting and implementing brand positioning, creative direction, and content frameworks to scale across digital, retail, and experiential touchpoints. - Built and operationalized a cross-functional brand toolkit that enhanced storytelling consistency and elevated customer experience. - Partnered directly with CEO and VP stakeholders to define strategic priorities and lead execution across marketing, retail, and operations. - Delivered a full digital content overhaul, from content audit to execution, resulting in improved engagement and streamlined customer journey. - Oversaw internal and external creative teams, aligning resources to brand and business objectives with a focus on high-impact delivery.
Director, Global Copy and Editorial
Banana RepublicDirector, Global Copy and Editorial
Feb. 2023 - Nov. 2023San Francisco, California, United States- Shaped and executed the global brand voice and storytelling strategy across Banana Republic, BR Factory, and BR Home, aligning creative output with long-term brand vision. - Led a 50+ member creative organization in partnership with Design and Strategy leaders, fostering a high-performance culture rooted in collaboration and innovation. - Managed and mentored a team of 10+ editorial and content professionals, driving excellence in brand narrative and omni-channel execution. - Partnered with senior executives (VP Strategy, SVP Product, VP Marketing) to co-lead brand repositioning initiatives and deliver integrated brand platforms. - Orchestrated comprehensive brand audits and co-authored new positioning frameworks that modernized the brand's market stance.
Associate Creative Director, Copy & Content
ArticleAssociate Creative Director, Copy & Content
Mar. 2021 - Jan. 2023Vancouver, British Columbia, Canada- Defined and institutionalized Article’s brand voice and copy standards, enabling brand cohesion across global markets and channels. - Launched and scaled two distinct writing departments, optimizing resource allocation for both brand expression and product education. - Architected Article’s omnichannel product education strategy, driving improved customer comprehension and product adoption. - Co-led the brand’s repositioning initiative, aligning creative expression with evolving market and customer insights. - Played a key role in the senior marketing leadership team, translating strategic priorities into campaigns and operational workflows that accelerated go-to-market execution.
Content Manager, Brand Creative
ArticleContent Manager, Brand Creative
Jan. 2020 - Mar. 2021Vancouver, British Columbia, Canada
Sr. Advertising Copywriter, Global Brand & Community
lululemonSr. Advertising Copywriter, Global Brand & Community
Oct. 2018 - Dec. 2019Vancouver, Canada Area
Co-Writer
Silent Legend: The Mack Sennett Story [Documentary]Co-Writer
Feb. 2016 - Mar. 2016
Senior Copywriter, Brand Creative
AritziaSenior Copywriter, Brand Creative
Nov. 2015 - Aug. 2018Vancouver, Canada Area
Executive Director, Communications
The Vancouver Historical SocietyExecutive Director, Communications
Jun. 2015 - May. 2017Vancouver, Canada Area
Writer & Producer
Catch The Westbound Train [Documentary]Writer & Producer
Nov. 2014 - Nov. 2014
Author/Contributor
Vancouver Confidential [Paperback]Author/Contributor
Nov. 2013 - Nov. 2014
Columnist
Scout MagazineColumnist
Jan. 2012 - Jun. 2016Vancouver
Marketing Copywriter
Choxi.com Inc.Marketing Copywriter
Jan. 2012 - Apr. 2016Vancouver/New York City
Editor
UBC Atlas Undergraduate Journal of World HistoryEditor
Jan. 2011 - Dec. 2013Vancouver, BC
Marketing Coordinator and Copywriter
Rain Salon & BoutiqueMarketing Coordinator and Copywriter
Jan. 2009 - Dec. 2011Vancouver, Canada Area

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