U.S. Geological Survey (USGS)Social Media Manager
Oct. 2010 - Jul. 2012• Organizational expert user of social media platforms Facebook, Twitter, Youtube, Myspace and Google+
• Spearheaded successful Twitter Marketing Campaign, growing followership from 0 to over 2000 in the first year
• Success on marketing account resulted in promotion to primary account monitor, growing followership from 60k to 200k in just one year! • Manage communications across multiple teams in five offices across the country, including policy creation, scheduling and team/inter-department coordination.
• Develop strategies for the successful implementation of new social media platforms.
• Utilize social media metrics tools to measure reach. As a government agency not-for –profit, success is not measured by ROI, but rather by reach (How many people see posts, how many share posts, etc.).