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Work Background
Franklin ElectricDirector, Marketing and Customer Success
Aug. 2020Fort Wayne, Indiana, United StatesBuilding on my previous role at Franklin Electric, I expanded my responsibilities to guide all facets of customer relations, including account management, customer support, order entry, and pricing. With efficiency and 80/20 methodologies in mind, I created the company’s first Customer Success organization – with five direct reports and a total staff of 45. My current focus is: • Unlocking synergies between marketing and customer success through resource alignment, restructuring, and utilizing global shared services and agency partners.
• Overseeing operational adoption of best practices that unlock the ability to deliver on the mission of becoming an indispensable partner to customers and providing “white glove service” to top customers.
• Leading all facets of brand marketing, including multi-million dollar budget management of advertising campaigns, digital transformation, new product commercialization, trade show and event planning, retail product packaging, and other projects.
• Working with the business strategy and development teams and leadership to prepare for and execute new organic and inorganic business opportunities.
• Advancing the company’s position on the Gartner Maturity Model from <1 to 2 in two years; exceeding industry benchmarks across key web, SEO, email, and social media metrics.
• Obtaining the company’s first – and subsequently multi-year – recognition for excellence from Newsweek, USA Today, Best Places to Work in Indiana, and others.
• Collaborating with Digital Customer Experience to define global web design strategy and launching numerous business, brand, and corporate websites.
• Managing the administrative execution of the Company’s global charitable foundation - Franklin Wells for the World – following appointment by executive leadership.
Franklin ElectricDirector, Marketing
May. 2020 - Aug. 2020Fort Wayne, Indiana, United StatesRecruited to oversee the strategic, innovative, and effective marketing transformation for Franklin Electric – a ~$2B global manufacturer focused on the movement and management of water and energy – with four direct reports and a total staff of 16. • Strategically realigned the organization to support marketing strategy, communications, creative solutions, and digital marketing. • Led development and implementation of the company’s full marketing strategy via channels, segments, and product families – through an outcome-based goals “Playbook”.
• Oversaw the management of digital content and experience, social media engagement and marketing automation with the development of an internal Digital Marketing Team. • Led the transition of legacy digital marketing tools to top-quadrant SAAS tools, including Pardot and Sprout Social; enhanced utilization of Workfront, Widen, and Semrush.
EmersonDirector, Brand Strategy & Marketing Communications - RIDGID
Aug. 2017 - Sep. 2019Cleveland/Akron, Ohio AreaLed global brand strategy, marketing, digital, and communications activities for the RIDGID brand. Managed teams, contractors, and 12+ agency partners supporting brand-building and new product commercialization activities for a ~$1B+ business unit of Emerson – a Fortune 200 company. Collaborated with other businesses and leaders throughout Emerson (InSinkErator, Copeland, White-Rodgers, Sensi, etc.). • Developed, socialized and tracked annual outcomes-based goals, ensuring brand marketing and communication teams delivered on our brand promise and drove value for stakeholders; implemented “Universal Analytics” tool to track real-time status of campaigns and media overlaid with sales orders.
• Planned, pitched and managed annual marketing budget including large paid media budget; individually responsible for agency planning/relations, invoicing approval, monthly tracking, and executive reporting.
• Managed marketing-related integration activities for newly acquired Emerson Professional Tools’ businesses including Greenlee and Klauke using Hoshin Kanri X-Matrix methodology. • Pitched and managed multi-million-dollar facility improvement projects bringing the brand to life for employees and customers in key public areas; executed campus signage strategy globally.
• Supported annual activities related to global trademark filings and counterfeit issues with internal and external legal counsel.
• Intercepted, reviewed, assigned, and resolved inquiries from the Better Business Bureau, State Attorneys General and Emerson/RIDGID senior leadership.
EmersonGlobal Director, Brand Management - RIDGID
Sep. 2014 - Jul. 2017Cleveland/Akron, Ohio AreaCollaborated with internal and external stakeholders to promote and maintain high levels of brand execution for both multi-hundred-million-dollar core business and licensing program. Consistently tracked market leadership position through customer research and Net Promotor Score (NPS) surveys. • Tasked with the rapid launch of a new Professional Industrial line of RIDGID Wet/Dry Vacs for non-retail distribution; resulted in strong year 1 incremental sales.
• Worked independently with numerous global manufacturers to bring licensed products to The Home Depot throughout the Americas. Drove YOY sales increases through product enhancements, packaging refreshes and expansion into adjacent segments.
• Developed and socialized new “Brand Fieldbook” series and Global Brand Asset Library to standardize and ensure consistency for key marketing elements.
• Launched company’s first global brand campaign featuring new tagline and integrated execution through localized paid, print, digital, social, and OOH. Ensured success through A/B testing, focus groups, multi-agency partnerships, and internal education.
EmersonGlobal Marketing Manager - RIDGID
Aug. 2012 - Sep. 2014Cleveland/Akron, Ohio AreaEmbraced challenging international marketing and product management opportunity to collaborate with design and engineering teams guiding new product development and brand-building activities. Charged with overseeing efforts from project timelines and forecasts to risk and profitability predictions. • Managed the global launch of new products in a multi-million-dollar segment; validated product performance in customer focus groups and conducted nationwide media tour resulting in 40% (YOY) growth of now #1 SKU in company.
• Managed a global product launch into a multi-hundred-million-dollar adjacent market; identified customer needs and global competitive landscape, sourced industrial design support to improve product aesthetics, managed relationships with numerous global suppliers and partners, and owned forecasting, pricing and risk analysis.
Avalution ConsultingSenior Consultant
Jul. 2009 - Jul. 2012Cleveland/Akron, Ohio AreaProvided Fortune 500 client companies with business continuity and risk management consultancy. Key efforts spanned project management, business development, solution development, training, and facilitation. Managed project budgets of up to $450K. • Positioned US-based professional services firm as first in country to receive BS 25999 certification using industry-leading business continuity standards.
• Delivered first thorough business continuity implementation toolkit for world’s largest healthcare organization enabling enterprise-wide BC capabilities across North America to proactively plan for and respond to IT losses.
• Redeployed business continuity program, compliant with industry regulations and leveraging repeatable management systems practices, for one of the largest banks in the United States. • Strengthened protection of critical processes, people, technology, and facilities for one of the largest banks in the United States through development of guidance documentation, implementation plans, and response plans addressing facilities hardening, alternate work areas, pandemic planning, and human capital management planning.
• Reduced potential for negative financial, operational, regulatory, and reputational impact resulting from a disaster or disruption for one of the largest Department of Energy agencies in the United States.
UTi Worldwide Inc.MBA Consultant
Apr. 2009 - Jun. 2009Amsterdam Area, Netherlands• Reduced overhead and increased revenue by consolidating sales strategies across 14 countries and creating a continent-wide corporate sales approach. • Defined future best practices by benchmarking against global leaders in addition to analyzing internal marketing and sales strategies executed in offices located throughout Europe, the Middle East, and North Africa.
Procter & GambleMarketing Purchases Extern
Aug. 2008 - May. 2009Cincinnati Area, KY• Provided senior leaders with marketing data needed to address penetration expansion initiative within the U.S. ethnic sales channel to capture significant sales gains while expanding competitive differentiation. • Delivered recommendations for future strategic purchasing decisions after evaluating consumer marketing agencies to benchmark brand performance.
TargetExecutive Team Leader
May. 2006 - May. 2008Columbus, Ohio AreaHired to evaluate weekly performance results, assess non-productive work center performance, recruit and develop top talent employees, and support efforts related to merchandising, pricing, inventory management, workforce management, and process/technology integration. Led direct report team of 6 managers and indirect staff of ~50. • Improved customer service scores 21% by implementing action plans targeting underperforming work centers.
• Increased annual profitability $1.1M through effective expense management by deepening communication, collaborating cross-functionally, and analyzing work schedules to ensure appropriate staffing levels.
• Enhanced employee performance results by providing staff training and creating promotional opportunities; selected by senior management to become director of pilot Campus Acceleration Program.
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