Keep in touch with meI'm using Intch to connect with new people. Use this link to open chat with me via Intch app
Work Background
Latitude GeographicsPartner Manager Team Lead
Jun. 2017 - Dec. 2017Victoria, British Columbia
MicrosoftVolume Licensing Manager, Marketing and Operations
May. 2011 - May. 2015Mississauga, OntarioVolume Licensing Marketing, Program Management, Strategy and Execution • Responsible for change management across internal and external engines and audiences to land global initiatives in Canada
• Build and execute a marketing plan and strategies for Canadian licensing, communications and readiness.
• Build and execute training programs across field sellers, partners, and customers.
• Pilot new initiatives in Canada on behalf of Microsoft corp. as test market or primary launch market.
• Gather market intelligence to understand local market • Work across subsidiary to develop licensing strategies and plans aimed at increasing overall Volume Licensing (VL) revenue and penetration • Identify new VL opportunities in segments and work collaboratively to leverage these opportunities. • Develop and drive Software Consumption (SA) plans
• Develop and execute on a local Licensing Customer & Partner Experience (CPE) improvement plan • Create and execute successful licensing campaigns by working across marketing and channel groups • Create licensing marketing materials and adapt ones created by corporate to meet local market conditions • Manage, create, and/or drive VL price promotions in close relationship with stakeholders • Hire and mentor student coops for internships in Marketing & Operations
McAfee, Inc. (Now Intel)Sr. Channel Account Manager
Nov. 2000 - May. 2010Partner Management • Managed all aspects of McAfee’s business through Canadian distributors, national resellers and vars.
• Established relationships at all levels (Executive, Sales, Marketing, Operations) with partners in Canada
• Drove McAfee corporate initiatives through partners, through ongoing engagement
• Aligned McAfee field sales and technical resources with partner’s resources • Created strategic reseller business plans to drive partner business in new product areas
• Built effective quarterly go-to-market plans with each of the assigned partners • Coordinated with US counterparts to maximize and leverage overall investment.
• Executed partner training sessions for sales teams to ensure competency across regions and partner segments
• Aligned activities with the goals and objectives of product managers and regional sales managers • Ensured partners obtained and maintained the appropriate technical certifications • Developed end user demand generation activities and lead generation initiatives.
• Generated significant incremental revenue from “renewal only” partners.
• Drove monthly partner account mapping to ensure proactive opportunity management. • Created service provider alliances for LAR’s in the regions • Managed product specialists within key distributors and resellers • Provided detailed budgeting and forecasting for Canadian distribution channel
IntuitChannel Account Manager
Mar. 1989 - Apr. 1996• Established Intuit's business through Canadian distributors, national resellers and vars.
• Created strategic reseller business plans to drive partner business in new product areas
• Built effective quarterly go-to-market plans
• Developed partner readiness strategy and plans • Managed retail inventory and planograms • Developed end user demand generation activities and lead generation initiatives.
• Generated significant incremental revenue from “renewal only” partners.
• Provided detailed budgeting and forecasting for Canadian distribution channel
Intch is a Professional Networking App for the Future of WorkSee more people like Terry on Intch
300k+ people
130+ countries
AI matching
Get Intch if you'd like to
749372 people
15
Product Marketing & Sales @ N/A
16
Managing Partner @ Havas Media Group
19
CEO @ Planning Intellignece Group Inc
226312 people
16
Managing Partner @ Havas Media Group
51
Chief Brand Officer @ Bloomie Talent Agency
17
President @ Altr Ego Sports