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Work Background
Bran Palmer StudiosCompany Owner
May. 2025St. Petersburg, Florida, United StatesOffering original art, art direction and consulting on creative projects for individual clients and companies in the non-profit and for-profit space.
St. Petersburg Arts AllianceMarketing Communications Intern
May. 2023 - Jul. 2023St. Petersburg, Florida, United StatesDeveloped the marketing and public relations strategy for the SPAA's Murals in Mind project, connecting a curated collection of public art in the form of citywide murals blended with mental wellness education elevating the arts. Created a series of tailored in-person tours designed to engage community members and partner organizations with the project.
American Association of Colleges for Teacher Education (AACTE)Director of Media and Public Relations
Aug. 2022 - Feb. 2023District of Columbia, United StatesAdvising association leadership on brand messaging, I secured regular features for leadership in top-tier media outlets through the development of a Media RoundUp pitching tool enhancing the profiles of association member subject matter experts and thought leaders. Writing and editing all strategic messaging points for leadership, I created the go-to resource for speaking engagements, media interviews and presentations by the CEO and other senior leaders. In this role, I wrote news releases and articles, edited opinion pieces and PSAs, and also served as the digital marketing team lead on an initiative to expand cross-functional collaboration company-wide.
WordStoryBoardPrincipal Consultant, Owner
Sep. 2021 - May. 2025Greater Tampa Bay AreaI support clients in the startup and nonprofit sectors, helping them propel their brand growth and identity through strategic content and messaging, media and public relations, digital marketing and advertising, and innovative communications and experience design. I've crafted strategic marketing and communications plans for tours and destinations, significantly boosting audience engagement and forging new community partnerships, particularly for wellness and performing arts programs. Additionally, I've developed an Experts Guide and Digital Marketing Kit for brands looking to enhance their credibility and expertise through media relations, aiming to improve audience engagement through both public and community relations.
Florida Trend MagazineDirector of Marketing
May. 2019 - Sep. 2021Florida, United StatesOverseeing marketing strategies and designing sponsored content, I managed B2B relationships, serving a diverse clientele from burgeoning startups to seasoned companies in industries ranging from health care and education to destination tourism and cybersecurity. My leadership in this capacity involved guiding a team of five to reimagine the brand identity for paid and sponsored products, taking responsibility for advertising, sales promotions, and digital marketing. This role also encompassed managing marketing, communications, and the budgets for annual products. My stewardship extended to community storytelling products, culminating in producing three annual magazines. Spearheading the development of a new product as my inaugural strategic marketing initiative marked a significant achievement, notably enhancing advertising sales for a special section. This effort was part of a larger strategy to boost annual product revenue, strengthening our connections with corporate advertisers and key economic and workforce sectors. Leading a rebranding effort for our annual paid publications contributed significantly to an uptick in magazine advertising sales. This initiative, along with the rebranding of special sections that included community portraits and tell-your-own-story products, underscored the effectiveness of our strategic marketing endeavors.
City of Gulfport, FloridaArt Center Coordinator
May. 2014 - Oct. 2014Gulfport, Florida, United StatesCurated a series of gallery exhibitions and developed educational and community programming advancing the arts in the City of Gulfport.
Stetson University College of LawAssistant Director of Media Relations/Manager of Media Relations
May. 2005 - May. 2019Florida, United StatesStrategizing the production of all multimedia digital storytelling content, my efforts focused on enhancing social reach to our customer base, elevating the profile of our thought leaders. This strategic approach positioned our institution as the leading program for trial advocacy in the U.S. for over a decade. In this position, a significant highlight was improving social media engagement through the national award-winning brand storytelling campaign "What Kind of Advocate Are You?" to spotlight world-class social, international, and environmental justice advocates. My efforts in crafting media relations campaigns, managing crisis communications, and fostering relationships with regional, national, and global press were instrumental in converting our audiences into brand advocates. These strategies ensured our institution secured top-tier media placements, further solidifying our reputation and impact across diverse platforms. Through the launch of the "Journalist’s Guide," I significantly expanded our annual media placements. This guide was pivotal in bridging connections between our company's subject matter experts (SMEs) and reporters, facilitating richer, more informed coverage.
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