Publicis SapientSenior Information Architect
Oct. 2010 - Oct. 2014Bengaluru Area, India-
Lead the assessment of an existing site/property for usefulness, usability, visual design, content, and branding.
Lead participatory design/user testing sessions. - Analyze, synthesize, and organize research data into meaningful themes, categories, - Identify opportunities to create business value and improve the user experience, based on user research; organize opportunities into visually compelling matrices or maps. - Lead stakeholder interviews, including conducting, preparing notes, and analyzing findings to understand key success factors for a project or pursuit. - Create (and lead the development of) comprehensive sitemaps for large-scale solutions. - Create comprehensive process flows/screen flows for large-scale solutions. - Create (and lead the development of) comprehensive wireframe systems for large-scale solutions. - Present deliverables to senior clients. - Manage operational level client meetings. Plan and execute client workshops. - Develop strong relationships with appropriate client stakeholders. - Act as the primary POC/facilitator for planned (regular) client meetings. Clients - JCPenney, Manipal Global Education Services, Black and decker Devices - Web and Mobile UX, Mobile Hybrid Apps Projects - Creative Pitches and UX Delivery Domains - FMCG, Telecommunications, Education, Performance Marketing, Hospitality, Smart Vehicles, Luxury Retailer Locations - India, Texas