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Work Background
DM MerchandisingHead of Marketing
Jan. 2022 - Dec. 2025Built and led the company’s first marketing team, transforming a product-led wholesale business into a brand-building, omnichannel organization. Drove D2C revenue growth, 3x industry ROAS, and elevated B2B demand through full-funnel campaigns, brand storytelling, and creative content.
Paris Presents IncorporatedAssociate Brand Manager-EcoTools
Jan. 2019 - Dec. 2022Greater Chicago AreaOwned brand strategy and execution for multiple beauty brands across mass retail, with a focus on growing the bath category. Led seasonal storytelling, product launches, and channel expansion—driving increased shelf space and sales in a key growth segment.
Claire'sGlobal Associate Buyer
Jan. 2018 - Dec. 2019Hoffman Estates, ILOwned global assortment and product development for the Under 12 category, delivering sales growth. Led planogram strategy, marketing content creation, and vendor alignment to support launches across global markets.
Claire's Inc.Associate Buyer
Jan. 2016 - Dec. 2018Hoffman Estates, IllinoisDrove category growth for licensed Toys, Candy, and Accessories through trend-driven marketing and product launches. Scaled Doug the Pug to Claire’s #2 brand and led 20+ licensed programs with partners like Disney and Harry Potter.
Macy'sOmni channel Assistant Buyer- Flatware and Table Linens
Jan. 2015 - Dec. 2016New York, New York, United StatesPromoted to lead e-commerce and in-store strategy for two core Home categories. Drove growth through digital merchandising, coordinated marketing efforts, and seasonal line reviews aligned with omnichannel campaigns.
Macy'sExecutive Development Trainee - Flatware and Table Linens
Aug. 2014 - Dec. 2014Greater New York City Area
Macy'sAssistant Buyer - Flatware and Table Linens
Jan. 2014 - Dec. 2015New York, NYOwned the Table Linens category and supported Flatware across pricing, inventory, and vendor management. Executed in-store marketing for national brands and drove sales growth in top locations through trend-driven product updates.
Macy'sBuying Intern--Social Dresses Department
Jun. 2013 - Aug. 2013New York, NY
Macy'sSales Associate
Aug. 2012 - Jun. 2013
Sonoma CellarsAssistant Buyer
May. 2011 - Aug. 2012
Sonoma CellarsSales Clerk
May. 2010 - Aug. 2010
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