Sohaib Mazhar

Social Media Specialist @Agthia Group PJSC

Influencer Marketing ManagerMarketingMarketing DirectorGraphic Designer🐦 DesignCustomer ServiceBrand DesignerData EntryCase ManagerCustomer Care SpecialistTyping SpecialistCommunity ManagerBrand Marketing ManagerCommunications ManagerPR ManagerContent Manager

I’ve spent the last few years building brands from the ground up — mainly in the food and wellness space. From launching products in the UAE and US to running campaigns that connect online and on-shelf, I’ve worked across everything from strategy and content to retail activations and influencer marketing. My background cuts across digital marketing, creative direction, events, and brand communication. I’ve worked closely with founders, built in-house teams, and collaborated with agencies across the UAE and Pakistan. Whether it’s planning a product launch, leading a trade show presence, or writing copy that lands — I like being close to the work and the people. I started early, freelancing as a teen, and later studied civil engineering — which gave me a structured way of thinking, even though I took a different path. That mix of hands-on hustle and structured thinking still shapes how I work today. Now, I’m leaning into brand and marketing consulting — helping businesses find clarity in how they show up, speak, and scale. Whether it’s a startup figuring things out or an established brand looking for a reset, I focus on what actually moves the needle.

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