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Work Background
AdobePerformance Media Strategist
Mar. 2024 - Jun. 2025San Francisco Bay Area• Planning, managing, and optimizing Paid Search, Display, and Social campaigns across multiple platforms (Google Ads, Meta, LinkedIn, DV360 & AdCloud) principally for Document Cloud and Stock Teams;
• Developing cross-channel media strategies focused on user acquisition and lead generation;
• Conducting audience segmentation, keyword planning, and bid strategy optimization to improve campaign efficiency;
• Collaborating with stakeholders, analytics, and ACS teams to align media performance with business objectives;
• Analyzed performance data and delivered actionable insights to enhance campaign effectiveness and reporting through Adobe Analytics & Adobe Advertising Cloud.
Media.MonksDigital Marketing Manager (@Google)
Dec. 2020 - Sep. 2023San Francisco Bay Area• Managing multiple Google Ads accounts for Google products (Google Meet Hardware, Google Voice, Google for Education, Chrome Enterprise, Google One, and other services) with a quarterly budget of over $M.
• Developing, implementing, and managing paid media strategy.
• Managing campaigns globally for NA, EMEA, LATAM, and APAC regions.
• Planning and managing a multi-million budget of digital marketing campaigns (SEM, Performance Max, GDN, YouTube, etc.), creating detailed reports of allocations to present to higher management teams.
• Coordinating with product marketing managers and stakeholders from different teams to improve marketing strategy.
Museum Of Illusions (Big Funny USA)Paid Search Manager (PPC)
May. 2019 - Dec. 2020San Francisco Bay Area• Full development and successful implementation of Google Ads strategies (including Search, GDN, YouTube, and Remarketing) for 3 locations of Museum of Illusions: Los Angeles, San Francisco, and Miami, with a total monthly budget of up to $18k.
• Full analytics settings from the beginning of Google Analytics account creation to importing of goals and linking with Google Ads account. • Managing campaigns for 3 different accounts, including Paid Search forecasting, campaign development, execution, optimization, and measurement in Looker Studio.
• Analyzing performance data and creating appropriate action plans based on conclusions. Evaluating the scope of influence on the overall funnel, including keywords, landing pages, ad groups, ad texts, ad distribution, and devices. Assessment of campaign trafficking.
• Optimizing direct response campaigns through keyword footprint, bidding, experience testing, and targeting.
• Building weekly and monthly detailed campaign reports. Sharing and discussing with the entire team to ensure a complete understanding of all our needs and goals.
• Budgeting, controlling cost, and ensuring effective use of paid media (ROAS, CRO).
• Developing presentations to outline recommendations and performance trends.
iProspectSr. Paid Search (SEM) Specialist of Search Marketing and Technology Department
Jul. 2017 - Jun. 2018Moscow, Russian Federation• Media planning of contextual advertising.
• Building semantic core.
• Creating and managing advertising campaigns through Google AdWords and Yandex.Direct (Search, GDN, GSP, Remarketing / Retargeting), as well as using Google AdWords Editor and Direct Commander.
• Analytics of the current placement through different measurements and segments, creating reports in Google Analytics, Yandex.Metrica.
• Campaign optimization based on monitored campaign performance for given KPIs (CPL, CPC, CPM, ROI), including additional analysis and daily expansion of the existing semantics.
• Preparing campaign reports.
• Preparing presentations for potential clients, participating in tender cases.
• Analytical monitoring of competitors in SpyWords and SimilarWeb, development of presentations with recommendations based on the data.
Absolute InsuranceProject Manager, Department of Marketing and Advertising
Apr. 2015 - May. 2017Moscow, Russian Federation1) Rebranding of the company (full cycle) and release to the retail market under the brand of “Absolute Insurance” (formerly ISK Euro-Policy LLC). Creating brand positioning based on quarterly marketing research. Organizing tenders, holding meetings, presentations, forming technical tasks, conducting research, preparing proposals to the Board, etc. 2) Creating a new site from start to finish (http://www.absolutins.ru/), including creating a content plan, organizing a tender to find a contractor, holding meetings, writing technical tasks, preparing content, regulating the internal work with the site, preparing and agreeing on project documentation, A and UX testing obtained layouts, weekly analytics. 3) Results:
- 300+ applications for travel insurance policies (traveling abroad) left for the first 3 weeks from the launch of the website.
- 30% of applications were converted into sales.
- 80% - increase in the number of applications for mortgage insurance.
- 3 minutes - the average time to place an order (full insurance form). Extension of online partners network (insurance aggregators, specialized sites, etc.), including holding meetings, presentations, and negotiating contracts. Results: introduced more than 4 types of product calculators on more than 30 sites. Regular budget and operational reports, justification, and approval of additional budgeting.
Absolute InsuranceOnline Sales Development Specialist
Jun. 2014 - Mar. 2015Moscow, Moscow City, Russia
Société GénéralePersonal Assistant of Retail Development and Marketing Director
Sep. 2013 - Mar. 2015Moscow, Russia• Full assisting Retail Development and Marketing Director (Member of the Executive Committee).
• Ongoing projects support of 8 Departments, which are part of the Retail Business Apparatus (8 Directors).
Société GénéralePersonal Assistant (Department of Marketing and Banking Products)
Aug. 2012 - Sep. 2013Moscow, RussiaFull assisting 1 Director and team partially.
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