DKT INTERNATIONAL GHANAMarketing and Event Coordinator
Jun. 2013 - Jan. 2016Dzorwulu, AccraDeploy Marketing Strategies and Plans to drive awareness and trial.
Assist Marketing Manager on appropriate design and concepts for ATL and BTL; through productions and final product.
Implementation of new youth focus brand. NOYAWA
Assist in the management of DKT's social marketing platforms.
Marketed, educated and promoted family planning products (Concept designing)
Planned media promotion and activations
Demonstrated resourcefulness and effective budget management by independently planning, organizing, and executing the launch of Lydia Contraceptive, thereby achieving cost efficiencies by foregoing vendor engagement.
Ensured delivery of documents and adverts registration are on scheduled
Ensured radio and television advertisements were aired as scheduled in coordination with media partners.
Coordinated events such as health fairs, community outreach activities, workshops, and seminars.
Collaborated with healthcare professionals, community leaders, and partners to promote reproductive health initiatives.
Created and managed content for social media, newsletters, brochures, and other promotional materials.
Ensure consistent brand messaging and adherence to health communication guidelines.
Handled event logistics, including venue booking, material preparation, invitations, and on-site coordination.
Developed and implemented innovative marketing campaigns, including the strategic introduction of non-traditional outlets, to enhance awareness and accessibility of family planning products.
Monitored and evaluated the effectiveness of marketing and event activities, providing regular reports and insights.
Maintained relationships with vendors, sponsors, and media partners.
Supported fundraising, advocacy, or educational campaigns related to family planning and reproductive health.
Stayed informed about public health trends, policies, and best practices in family planning communications.