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Work Background
MTN GhanaChief Commercial Officer (CCO)
Jan. 2021Ghana ยท On-site
MTN GhanaChief Marketing Officer
Oct. 2018 - Dec. 2020Accra
MTN GhanaGM Consumer Marketing
May. 2012 - Oct. 2018AccraTo champion the formulation and implementation of the most superior and robust customer value and development strategies, by consistently applying the most robust & superior consumer insights to unlock profitable growth opportunities in all target segments thereby ensuring sustained revenue/brand equity, leadership and excellence in delivering segmented value propositioning, retention, acquisition, efficiency and penetration techniques
Accra Brewery Limited (SABMiller Subsidiary Ghana)Head Of Marketing
Jan. 2012 - May. 2012Accra, GhanaResponsible for the following
1. Strategic planning - To lead, create, develop and ensure the efficent and effective implementation of the Marketing & Channel strategies for the ABL & Voltic brand portfolio
2. Management - To lead, develop, manage and direct work, the team, department budget of the marketing function to deliver funtional goals
SABMiller Africa & AsiaBrand Development Manager Africa
Dec. 2009 - Mar. 20122 Jan Smuts, South AfricaBrand Development Manager responsible for growing SABMiller's Regional brands in the rest of Africa
Accra Brewery Limited (SABMiller subsidiary Ghana)Marketing Manager
Jan. 2007 - Dec. 2009To develop, grow volume, value and share of ABLโs brand portfolio
Grow volume and share in the mainstream market segment (where the money is)
Extend brand portfolio to deliver on identified consumer touch point and needs
Lead via innovation (to be ahead of the game) with a clear and consistent commercial proposition in tandem with the long term business strategy
Build and nurture internal brand team capability
Accra Brewery LimitedBrand Manager
Jun. 2005 - Jan. 2007Ghana - Accra
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