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German Information Centre AfricaSenior Communications and Brand Development Specialist
Jun. 2021 - Dec. 2023Pretoria, Gauteng, South AfricaGerman Information Centre Africa
German Foreign Ministry Role Details Strategic Communications Specialist & Brand Development Specialist role focused on building partnerships, branding with government priorities, and reporting on African humanitarian efforts to internal and external stakeholders. Responsibilities • Developed internal strategic communications to enhance senior public sector management.
• Designed comprehensive strategies to foster brand development and strengthen commitment between African and German partners.
• Integrated innovative market and programme research methodologies, using internal programs like TalkWalker to identify growth drivers and emerging trends.
• Created information, brand, and media research methodologies aligned with Germany's development and humanitarian aid objectives in Africa.
• Led human-centric, information-driven campaigns targeting diverse African audiences through creative visual media and strategic storytelling.
• Managed budgeting, security, and logistics for high-profile multilateral partnerships and programme initiatives.
• Oversaw and identified the successful implementation of policy conceptualisation and all multidisciplinary internal communications. Accomplishments
• Conducted in-depth research and reporting on Sub-Saharan media, political, and social landscapes.
• Led impactful campaigns promoting Germany's funding initiatives in Africa.
• Built sustainable partnerships with clear, outcome-driven goals.
• Discovered a deep passion for creating social impact.
German Information Centre AfricaSenior Office and Digital Marketing Manager
Apr. 2019 - Jun. 2021Pretoria Area, South AfricaGerman Information Centre Africa
German Foreign Ministry Role Details Senior management role focused on developing growth strategies, internal communications, and operational management for internal and external stakeholders across Sub-Saharan Africa and Germany. Responsibilities • Developed growth strategies and policy regulations through analytical research and global transition initiatives.
• Set measurable stakeholder goals and drove results through quantitative research and results-based management.
• Conceptualised and implemented cross-functional communication strategies, including weekly analyses and reports.
• Managed internal communications tasks such as budgeting, account oversight, correspondence revision, and presentations.
• Coordinated travel and logistical support for public sector entities.
• Led all internal and external events, ensuring transparency and operational efficiency.
• Took on dual responsibilities during the COVID-19 pandemic, managing media and departmental operations, including stakeholder engagement, all internal communications, and logistics.
• Maintained consistent internal communication with Berlin offices to align international objectives. Accomplishments
• Successfully managed overlapping responsibilities whilst studying for a Masters.
• Enhanced cross-departmental communication, boosting stakeholder alignment and results.
• Strengthened team and partner management with transparency and authenticity.
• Streamlined internal processes, including correspondence and budget/account oversight.
German Embassy Pretoria Office Manager and Public Liaisons
Aug. 2015 - Apr. 2019Pretoria, Gauteng, South AfricaGerman Embassy Pretoria, South Africa Role Details
Public relations and office manager for Pretoria's German Embassy's Consular section. Responsibilities • Fostered strong bilateral and multilateral relationships to enhance strategic partnerships.
• Managed all internal communications to improve processes, customer experiences, and team efficiency.
• Provided public relations support and strengthened relationships through digital channels.
• Played a crucial role in developing and revising policies to address critical concerns and promote collaboration in Multilateral program administration.
• Delivered internal training sessions on policies, operational improvements, and team communication strategies.
• Mediated multidisciplinary teams and managed administrative processes to ensure smooth operations. Accomplishments • Built strong feedback mechanisms with consular customers.
• Gained expertise in policy sector administrative processes.
• Developed policy outlines to address critical concerns and enhance communication collaboration.
• Fostered teamwork through mediation and process improvements.
• Trained teams, improving alignment with embassy objectives.
German Embassy PretoriaVisa Officer and Immigration Consultant
Apr. 2013 - Mar. 2015Pretoria, Gauteng, South AfricaGerman Embassy Pretoria, South Africa Role Details
Managed Schengen and immigration visas focused on compliance, efficiency, and customer satisfaction. Responsibilities • Partnered with outsourced service providers to streamline visa application processes.
• Utilised extensive knowledge of internal systems to identify required documentation and navigate complex regulations.
• Mediated effectively with tour groups and travel firms, enhancing negotiation skills.
• Delivered immigration law and long-term visa training to internal teams of 16–30 staff members.
• Provided exceptional customer service, including handling VIP services and appeals.
• Organised successful internal and external training events to improve team efficiency. Accomplishments • Gained efficiency by optimising system processes and ensuring document verification.
• Boosted customer satisfaction through thorough interviews, research, and checks.
• Trained teams, improving understanding of immigration laws and visa requirements.
• Enhanced public relations by managing high-profile services effectively.
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