Katja thrives at the intersection of creativity and structure, driven by a passion for cultural diversity, human-centric insights, and developmental transformation. She believes in leveraging the power of communications and marketing to create meaningful, positive change.
Over the past decade, she held senior management and administrative roles in a global government agency. Prior to that, she worked as a communications specialist across international platforms, blending foreign relations, strategic communications, digital marketing, brand development, and office administration. She now runs her own company that looks to uplift small business owners through strategic marketing and communications in both South African and international markets. These experiences have shaped her understanding of how creativity and structure can enhance storytelling, content production, and critical thinking.
Katja Wasserthal holds a Master’s degree in Marketing and Digital Communications (with distinction) from Falmouth University, UK. Her academic focus was on Africa, where she explored the growth of invisible economies and the rise of ethical marketing practices across the continent. She is a firm advocate of "marketing for positive impact."
When she isn't working, you'll likely find her in the kitchen—cooking is where my creativity truly shines!More...