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Work Background
Business & Life Coach for women
Chloé MidyBusiness & Life Coach for women
Jan. 2024I support entrepreneurs who are tired of being stuck in traditional work patterns and who finally want to live on their own terms. If you're fed up with having to choose between working and living, I help you create a business that you can run from anywhere, without sacrificing your freedom or ambitions. I work with women who are ready to change everything, break the rules of the 9-5, and build a life that truly reflects who they are. You don't have to choose between success and personal fulfillment, you can have both.
CMO - Growth Marketing
Chloé MidyCMO - Growth Marketing
Sep. 2021J'aide les startups et les solopreneurs à mettre en place une stratégie Growth Marketing rentable grâce à une approche analytique humaine. Par le biais du freelancing ou du consulting. - Growth Hacking : framework AARRR (Acquisition, Activation, Retention, Referal, Revenue) - Lead generation & Traffic Acquisition : Définition des objectifs à atteindre - Webmarketing, Marketing Digital - Conseil en Growth : Définition des buyer personas, Coaching équipes Sales et Growth - CRM : Configuration, Structuration, Mise à jour de la base - Inbound Marketing : Optimisation des réseaux sociaux (LinkedIn, Facebook Ads, Instagram Ads,…) avec retargeting, Webinars, Podcasts, Relation Presse, Ebooks, SEO - Outbound Marketing : Acquisition multi-canal, cold emailing, account-based marketing, referrals - Lead nurturing : Lead scoring - Mailing : Newsletters (MailChimp, Sendinblue,…), Mise en place de Workflows, A/B testing - Marketing Automation : Zapier - Landing Page & Lead Magnets : Wordpress, Webflow (avec tracking UTM), A/B testing - Mise en place de KPIs et tracking
Associate
Time for the PlanetAssociate
Jun. 2021Entrepreneurship for climate emergency ! Companies designed and configured to fight against greenhouse gases.
Community Member
Les Meufs du GrowthCommunity Member
Mar. 2021Community of women in Growth.
Head of Growth
BesightHead of Growth
Sep. 2020 - Jul. 2021- Acquisition: mailing, SEO, press relations, LinkedIn (ProspectIn) - Creation of landing pages on Wordpress (Divi), content with high added value (Wordpress) - Marketing Automation with Lead Generation & Nurturing (Hubspot, Zapier & Sendinblue) - Organization and animation of online events - Marketing Plan (Budget, Buyer personas, optimization of the sales funnel)
Ecommerce Product Manager
Techni-Contact / Md2iEcommerce Product Manager
Apr. 2019 - Sep. 2020- Team Management : 3 people and 5 freelances (definition of briefs in connection with the sales team, SEO optimization) - Analysis and optimization of target markets and sales - Search for new suppliers (French and foreign) and existing product range optimization - Implementation and management of product marketing operations (promotion, emailing)
E-commerce Project Manager
Le FigaroE-commerce Project Manager
May. 2018 - Nov. 2018Paris Area, France- Animation of the websites: Figaro Store & Figaro Privilèges (creation of product sheets, setting up of promotional events ...) - Optimization of customer journeys, purchase tunnels and tracking KPIs (Google Analytics) - Piloting, creation and analysis of promotional campaigns (emailing, newsletter, advertising) - Management and search of different suppliers and partners (theaters, cinemas, museums,...)
Digital Marketing Consultant
CelticboxDigital Marketing Consultant
Nov. 2017 - May. 2018Rennes Area, FranceDigital strategy : - Company analysis - Google Analytics strategy - SEO optimisation - AdWord campaign - Social media strategy
Ecommerce Project Manager
YourSurpriseEcommerce Project Manager
Jun. 2016 - Jul. 2017Pays-Bas- Put in place sustainable partnerships (Link building: blogs, YouTube, Facebook, Instagram and E-shops) - Optimization of the website (Google Adwords; SEO) - Optimization of paid campaigns (Adwords) - Support for Team France in customer relations (quotations, B2B, customer service) - Creation of newsletters (MailChimp) - Community manager (Facebook, Twitter & Pinterest) - Analysis in Google Analytics in order to correct strategies in place
English Language Teacher
FreelanceEnglish Language Teacher
Jan. 2012 - May. 2018France- Created custom teaching strategies to fit the level of each student (from grammar basics to complex conversation lessons). - Worked with a twinning committee to teach English to two different classes (beginner and advanced) to up to 8 adults for 6 months.

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