Heaton Dainard Real EstateMarketing Manager
Aug. 2014 - Oct. 2016• Produced high-level strategic communication and marketing plans based on organizational goals and benchmark data, industry best practices, and competitive analyses reports • Monitored, optimized, and automated marketing projects and lead nurturing processes by establishing the return on investment on every communications activity and campaign using multi-touch attribution and customer life-cycle management
• Developed and executed lead generation plans utilizing new and existing targets, measures, and objectives • Managed workflow throughout the department fostering an atmosphere of two-way transformational communication
• Executed direct mail campaigns, email broadcast campaigns, marketing trade shows, and all internal and external company events
• Created, edited, and maintained content for company website, press releases, publications, and social media accounts
• Tracked campaigns, prepared performance analysis reports post-campaign, and offered recommendations to concurrent programs for corrective modifications