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Work Background
GoW ConsultantsLead Executive Consultant
Dec. 2022US, UK, CAN & EUMedia & Entertainment:
• Producing Support: Budgeting, Calendar Deliveries, Location Scouting, etc. • Post Production: Finishing (Color, Online, Restoration), VFX, PreVisualization, Dailies, Media Management and more.
• Marketing and Awards: media packages, live event production, social media engagement, etc. Administrative Support:
• Bookkeeping, A/R and A/P, monthly reconciliations, tax allocations, Xero, Quickbooks, Bill, etc.
• Documentation support across hand books, trainings, litigation, notes, etc.
• Executive Calendaring and Travel Coordination
• Event planning retreats, holiday gatherings, galas, team building functions, etc Business Intelligence & Analysis:
• Descriptive, Predictive and Prescriptive Analytics (Need layman's terms? Let's talk!)
• Preferred Software Integration including dashboard customization, training and documentation
• Competitor Analysis Marketing & Communications:
• Publicity & External Communications (press releases, event promotion, social media advertising, SEO, email marketing, etc.)
• Internal Communications (team structures/organizational charts, product updates, meeting efficiencies, personal communication structures, emotional intelligence training and much more)
• Collateral Development (print, video, imagery, EPKs, one sheets, etc.)
• Employment Branding (referral bonus structures, sourcing, vetting, onboarding and ongoing education)
• Crisis Management
• Product Launch Executive Coaching:
• Diversity & Inclusion
• Emotional Intelligence (including Sales Linguistics)
• Team and Leadership Training
• Cost and Labor Efficiency Analysis
• Merger and Acquisition Strategy
• Sales Coaching & Pipeline Development
• Interim Management Industries Serviced: Entertainment, HR Tech, Fin Tech, Bio Med Tech, SaaS, Retail, Healthcare, Banking, Automotive, Solar, Government (DoD, DoJ, DoS), and Hospitality, all with an astute focus on helping Start Ups to scale, reach investors and build pipelines.
DigitalFilm TreeCOO | CFO
Sep. 2019 - Jul. 2024DigitalFilm Tree is a traditional post house that's anything but. Since 1999, DFT has played a definitive role in innovating bleeding edge post and IT workflows for the media and entertainment industry. Since my return to DFT in 2019, I have overseen:
- YOY increase of profits, a now 400% increase in 5yrs (they were negative 6 figures when I found them and positive 8 figures in under 4 years.)
- purchase & renovation of our 2nd building, turning DFT into a 15,000 square foot facility across 2 lots. - opening our Vancouver branch, profitable in its first year at up 500% in its second year. - navigation of a pandemic one of the longest work stoppages in our industry’s history. - doubling our staff in the face of those challenges and maintaining them throughout. - launching The Drop, an 8 season video podcast highlight our work and behind-the-scenes stories from your favorite shows
- diversification of revenue streams to now include restoration & remastering, promo & marketing support, as well as a specialized unscripted department.
- forming the DFT Production arm of DFT and helping 8 features, 3 shorts and several pilots to screen in our first year. - a complete rebrand and reorg of a 20yr old company facing uncertainty, now planning its 25th anniversary with its highest profits on record, largest employee satisfaction to date, and wildly diversified revenue streams that both sustain the business and support our clients ever changing needs. In my time client facing, I have also had the honor of serving as both Previsualization Producer and Animation Producer for Ted Lasso on Apple TV+, and Dave on FX.
CareerArcDirector, Client Success
Jul. 2015 - Jul. 2018Burbank,CACareerArc, the leading HR technology SaaS company, helps business leaders recruit and transition their modern workforce. Our social recruiting tools and modern outplacement solutions help thousands of organizations, including many of the Fortune 500, to maximize their return on employer branding. • Lead and mentor a team of 8 Client Success Managers driving overall retention of 400+ clients and $14M+ in revenue.
• Produce and host client webinars for product rollouts, software updates and platform review.
• Increase team revenue and logo retention YOY.
• Work with Product Team to drive innovation and adoption of SaaS platform.
• Define and strengthen Employer Branding: I work with my client's vision, listen to their pain points and help them solve problems, shortening their time-to-fill and staying competitive for top talent. • Execute client presentations, compiling data to tell a brand story and direct campaign strategy. • Education: Leveraging data to inform campaign best practices, strategies, hacks and pro tips per platform (Google, LinkedIn, Facebook, Twitter and Glassdoor).
• Track client deliverables, advise on creation and partner with agency or Marketing representative. • Secure case studies demonstrating thought leadership, key strategy and software capabilities.
• Personal Negative Churn: 130% revenue retention and 95% client retention across 8 consecutive quarters. Industries include:
DoD Government Contractors, Transportation, Healthcare, NPO, Solar, Electronics, Retail, Lifestyle, Advertising, Engineering, Utilities, Banking, Hospitality, Publishing and many more.
DigitalFilm TreeBusiness Intelligence Consultant
Jul. 2014 - Jun. 2017Universal City, CADigitalFilm Tree (DFT), since its inception in 2000, has been a leading agent of innovation in the media and entertainment industry. We are a high-tech post-production, SaaS and process consulting company. DFT created ProStack and Critique software as a direct response to our client’s needs. Our award-winning software expands our post-production process innovations to anyone, anywhere. Advised:
• Talent Recruitment including: - SaaS Project Manager - Dailies Technician - Colorist - VFX Supervisor - Dailies Supervisor - Post Production Supervisor - ACSR / IT Technician and rental coordinator - Client Services - Crystal Reports Advisor • Publicity and Media Outreach - Collateral Development - Branding and SEM - Festival Inclusion Honoring Technical Achievements • Business Development • Workflow efficiency
• ScheduAll efficiency
• Re-branded Marketing Efforts
• Employer Branding
My Hotel WeddingSales & Marketing Strategist
May. 2014 - Apr. 2017Disrupting a multi billion dollar industry, My Hotel Wedding connects couple with venues faster. Our innovative online platform not only serves as a database and lead generator, but equips the end user with the tools and information that makes them a more qualified RFP. Couples and hotels win. Advised: • EPK creation and design
• SEO rankings and content
• Google AdWords and Analytics
• Media Outreach
• B2B Sales Tactics & Rebuttals
• Market Launch
• Webinars
• Branding
• Tech Start Up Capital
• Sales Cycles, Conversions and Renewals
• Audience growth and conversion
The Bridge ChurchDirector of Communications & Ministries Coordinator
May. 2014 - Apr. 2016PasadenaCommunications Director
• Develop and direct campaign strategies with graphics teams.
• Own NationBuilder and CCB campaigns.
• Produce and edit copy for all campaign materials.
• Oversee all social media channels and content calendar.
• Ensure branding across platforms
• Manage online and direct mail advertising.
• Copy edit messaging and print materials.
• Drive projects as needed with designers and printers.
• Oversee in house communications materials (in hand and on screen).
• Construct email templates and copy as needed.
• A/B test and analyze email and data and social metrics.
• Support the mission and vision of the executive team. Volunteer & Ministries Coordinator
• Build volunteer schedules and database
• Develop training manuals
• Recruit, train and support leaders
• Facilitate needs and supplies for ministry leaders
• Manage Outreach: - Develop partnerships and in house opportunities. - Oversee Homeless packs initiative: a sustainable ministry serving the homeless of Los Angeles with food and hygiene items on a daily basis through the empowerment of our people to distribute and communicate with the displaced among us.
LAbite & ForkedMarketing Strategist
May. 2014 - Apr. 2015Culver City• Create and manage the editorial calendar for each brand.
• Collateral development and content creation.
• Write and promote unique and engaging blogs.
• Monitor social media, interacting with customers, restaurants, and publishing content.
• Email campaigns with insight and behavioral marketing.
• Hyper local strategy and sensitivity in brand voice.
• Public relations and navigating UX changes.
Platforms Used:
• Google AdWords, Google Analytics, Google Places, Google Business
• Facebook, Twitter, Google+, Pinterest, LinkedIn, Yelp, WordPress
• Moz,SEO best practices, SEM management
TrafficZoomBusiness Intelligence Consultant
Apr. 2013 - Mar. 2015Hollywood• Manage Accounting via Xero
• Copy write, edit and upload SEO content.
• Maintain budgets and editorial calendar. • Manage a team of freelance writers. • WordPress, Magento, Volusion, Sitefinity, and Joomla fluency.
• Google AdWords, Google Analytics, Google Places, Google Business
• Facebook, Twitter, Google+, Pinterest, LinkedIn, Yelp, WordPress
• Moz,SEO best practices, SEM management
Pepperdine UniversityGuest Lecturer
Jan. 2007 - Dec. 2020United StatesOther Institutions include:
- UCLA
- USC
- Loyola Marymount University
- Azusa Pacific
- Occidental College
- Pepperdine University
- Ohio State University
- Cleveland State University
- Ohio University Lectures Covering:
- SEO/SEM
- Brand Marketing
- Social Media 101, 201, 301, 401
- Post Production
- Entertainment Marketing
- Entertainment Publicity
- Social Justice and Community Outreach
- Entrepreneurship and Start Ups
- Fundraising, Crowd Sourcing and Investment Capital
- Copy Writing & Editing
- Financial Planning and Portfolio Management
AMERICAN CINEMA EDITORS INCStaff Writer
Sep. 2005 - Feb. 2021Greater Los Angeles AreaCovering Film, Television, Technology and Innovations in Editorial.
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