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Work Background
Herk Edwards IncSales Professional
Nov. 2023SoCalHerk Edwards sells specialized seating, bleachers and sports equipment for schools, public venues, sports and entertainment outfitting SoCal with the best product lines in the marketplace. From theater, auditorium and classrooms, to stadiums, arenas and all the equipment for gymnasiums and sports complexes.
Always On AdvertisingPrincipal / Brand direction / Account planning
Sep. 2019 - Nov. 2023Orange County, California AreaAlways On is a full service agency specializing in performance media and creative for regional retailers, restaurants and hospitality brands. We excel in driving traffic, both foot & digital and typically double our clients exposure on the same budget for highly efficient ROAS. With the pandemic there's never been a more important time to recalibrate your marketing and advertising and to reevaluate services to deliver the most efficient ROAS & ROI.
IBMGChief Operating Officer
Feb. 2018 - May. 2020Los Angeles & New YorkCOO IBMG / Cover5 Sampling Program (www.ibmg.com) 2/18 to 2/21
• Helped develop and launch a new CPG sampling program that is unique and patented delivering up to 3 oz. of a skin care, fragrance, haircare or cosmetics with the distribution of consumer magazines to targeted subscribers
• Managed every aspect of the business with the CEO
• Led client interactions, budgeting and communications as well as the development of the sampling artwork and unique outer wrappers
• Managed the logistics and project operations with the client, publisher, co-packer, co-mailing and delivery into the postal system
• Clients include Proctor & Gamble (Olay), L’Oréal, Coach Perfumes, YSL Fragrances, • Gross Sales of $6.2 Million over 2 years with steady growth until the COVID outbreak and shutdowns
Geared AdvertisingStrategy / Client Development /
Jul. 2011 - Nov. 2023
Studio PMGSr. Account Director / Business Development
Jun. 2010 - May. 2013IrvineStudioPMG is a specialized digital agency that connect our clients’ brands and with their customers - via mobile, online and experiential events. We touch customers through interactive experiences, and educational games communicated via sales force iPad/iPhone and Android apps, online, and at conventions. We track all customer touch points and through real-time analytics provide the insights to our clients’ CRM systems. Recent work includes the newly developed MY13 "Wheel Stand" iPad app for Toyota Motor Sales (TMS) as well as strategic work with TMS digital marketing and the Consumer Portal Division on new mobile technology tools and apps for TMS dealer support and consumer initiatives.
Tieman's Fusion CoffeePrincipal
Jun. 2008 - Sep. 2009Developed and launched a unique coffee product. Successful test market complete in Southern California and Nevada. Sold my interests in the company in July 2009.
Thrasher 360President
May. 2008 - Nov. 2023Orange County, California AreaThrasher 360 is a performance based mobile media and technology focused agency, connecting brands to consumers and respective B2B distribution and sales channels. We help companies develop mobile strategies and execution plans centered around a value proposition that shows direct ROI, measurable brand awareness or social marketing performance as reflected by the analytics. Mobile App Development: Developed a global sales app for Johnson Controls and rolled out in 12 countries and 8 languages on both iPad, iOS, Android tablet and mobile platforms. I was the lead content creator and managed our technical team. Also responsible for the CMS, translations and content updates. See the ThinkVersatile.com website for more. We collaborated as I had direct mobile experience. Mobile. Media. Marketing. Please check out the agencies I am strategically partnered with: www.teamalwayson.com
www.thinkversatile.com
www.gearedadvertising.com
Honest Mechanics AdvertisingPrincipal
Mar. 2003 - Apr. 2008Orange County, California AreaAccount planning, strategy and business development. Boutique agency servicing luxury automotive / recreation, auto aftermarket and QSR food service clients.
SSPDirector of Business Development
Mar. 2000 - Apr. 2003Sales and marketing to strategic partners and prospects, specifically working with EDS, an alliance partner presenting and pitching forward thinking solutions to fortune 100 companies. The primary objective of the company was to develop and sell products that would monetize content.
Lawrence Mayo & PonderAccount Manager
Jan. 1998 - Dec. 2000Account service: planning, budgeting and managing the day to day details for key clients.
RiechesBairdAccount Services / Account Manager
Jan. 1996 - Dec. 1998Account service, strategic planning, budgeting for several clients as well as business development for the agency.
Interplay ProductionsMarketing Manager
Mar. 1994 - Jan. 1997Interplay produced and published computer and console games. I was responsible for the console gaming group, marketing Nintendo, Playstation and Sega games to consumers through print advertising as well as public relations. Products were also "pushed" through the retail channel with promotions, point of sale and other merchandising.
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