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Work Background
System PaversVice President Marketing
Jan. 2024- Develop, execute, and optimize multi channel marketing strategies with a focus on growth and efficiency.
- Lead a team over 75 marketers that support many channels and touch points. Support and emphasis on education, inspiration and conversion across the customer journey regardless of channel.
- Develop strong partnerships with internal and external partners - Introduce, test, and optimize new online and offline channels to organizational marketing portfolio
System PaversSr. Director of Digital Marketing
Dec. 2021 - Jan. 2024- Develop, execute and optimize digital marketing strategies with a focus on growth and expansion.
- Lead a team of digital marketers responsible for many channels and touchpoints focused on meeting and exceeding short and long term organizational goals
- Develop strong partnerships with internal and external partners - Introduce, test, and optimize new digital channels to organizational digital marketing portfolio
CarpeVice President of Growth Marketing
Jan. 2021 - Dec. 2021Durham, North Carolina, United States- Develop and implement marketing strategies to support elevation and growth of the Carpe brand.
- Responsible for digital channels focused on growing the digital footprint and brand equity, with the end goal of exceeding short and long term forecasts and growth goals.
- Develop policies and procedures to ensure efficient practices are followed to maximize return on marketing investments.
- Work closely with team members to conceptualize, formulate, and execute a strategic campaign/activation calendar.
- Partner closely with other members of organizational leadership team, as well as brand founders to ensure that every touch point, both physical and digital, represent the brand pillars and guidelines
CarpeDirector of Acquisition Marketing
Dec. 2019 - Jan. 2021Chapel Hill, North Carolina- Develop and implement marketing strategies to support elevation and growth of the Carpe brand.
- Responsible for digital channels focused on growing the digital footprint and brand equity, with the end goal of exceeding short and long term forecasts and growth goals.
- Develop policies and procedures to ensure efficient practices are followed to maximize return on marketing investments.
- Work closely with team members to conceptualize, formulate, and execute a strategic campaign/activation calendar.
- Partner closely with Brand & Sales Director, as well as brand founders to ensure that every touch point, both physical and digital, represent the brand pillars and guidelines
ImplusSenior Director of Digital Marketing & E-Commerce
Jan. 2019 - Nov. 2019Raleigh-Durham, North Carolina Area-Develop and implement digital strategies to elevate brand presence across all digital touch points.
-Manage Digital sales growth strategy and tactics on Amazon and other digital marketplaces
-Partner with retail e-comm partners to ensure all brand presence follows industry best practices and represents the Implus brands to the highest level possible.
-Develop policies and procedures to ensure efficient practices are in place across teams spanning international locations
- Support all marketing initiatives, including brick & mortar to ensure a consistent consumer experience
ImplusDirector Digital Marketing
Jan. 2018 - Jan. 2019Raleigh-Durham, North Carolina Area- Responsible for developing, implementing and managing marketing campaigns that promote Implus' brands and its products. - Focus on developing digital initiatives that will enhance brand awareness within the digital landscape as well as driving website traffic and acquiring leads/customers for over 20 brands.
- Support Amazon channel level growth through content syndication, SEO data and other digital marketing tactics.
- Ensured that all e-commerce best practices are being followed across all platforms.
Sports EndeavorsDirector of Marketing
Dec. 2015 - Jan. 2018Hillsborough, NCMarketing professional committed to developing, executing, and measuring marketing campaigns and activities in efforts to optimize the customer experience. Through a variety of marketing channels, the goal is always to improve the customer journey and enhance engagement through data-driven decisions.
Sports EndeavorsOnline Marketing Manager
Jan. 2014 - Dec. 2015Hillsborough, NCManage email campaigns for two major e-commerce sites. Responsibilities include maintaining schedules for both sites, including product stories, promotions, and other marketing and partner-related messages; partnering with Creative Director and other outside freelance creative resources to develop online creative content that's compelling and response-oriented.
Accounting PrincipalsFinance Staffing Manager
Feb. 2012 - Jan. 2014High Point, North Carolina
SodexoHealthcare Support Services Resource Manager
Nov. 2010 - Feb. 2012- Responsible for the growth of the department through effective marketing and communications, both internal and external to the hospital.
- Manage a staff of 15+ individuals in a 24 hour operation.
- Strategic planning necessary to improve the efficiency and productivity of the Patient Transport Department.
United States Marine CorpsSergeant
Jan. 2002 - Jun. 2008Responsible for the training, efficiency, morale, and well being of a platoon of United States Marines. Supervised a base telephone network that included analog and digital services as well as developed copper infrastructure for both telephony and internet services.
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