Keep in touch with meI'm using Intch to connect with new people. Use this link to open chat with me via Intch app
Work Background
AfyaGerente de Inteligência de Mercado
Jul. 2023São Paulo, Brazil- Responsible for lead, develop and manage the Market Intelligence & Insights team in Brazil. Support Afya strategy and execution leading a team.
- Develop, manage, coordinate, and implement the area strategy and all the doctor/ consumer knowledge and research work for the company through a team that manages different research methodologies; macro trends, media consumption and measurement (digital, social, and conventional) and continuous market data (such as: medical demography, brand equity).
- Responsible for maximizing the value from seamless engagement with the doctors during their journey, by delivering optimization of media content, to drive engagement while improving brand equity.
- Partnering strategically with the leadership, leading all the main activities related to the job: interface with strategic research partners; projects and creative sessions planning and coordination; present to internal clients and budget management.
- Interface with agencies to plan and support projects that will drive a better understanding about the doctor journey to improve return of investments.
Kimberly-ClarkHead of Consumer, Shopper and Data & Analytics Insights for Latim America
Aug. 2021 - Apr. 2023São Paulo, Brazil- Responsible for lead, develop and manage the Consumer, Shopper Insights and Data & Analytics team in Latin America. Support brands strategy and executions leading a team of 11 resources.
- Develop, manage, coordinate, and implement the area strategy and all the consumer knowledge and research work for region through a team that manages different research methodologies; macro trends, media consumption and measurement (digital, social, and conventional) and continuous market data (such as: Nielsen, Kantar, Millward Brown).
- Responsible for maximizing the value from seamless engagement with consumers, by delivering optimization of media content, to drive engagement while improving brand equity; optimization within media mix, while driving sufficiency, effectiveness, and efficiency and oversee performance of Paid, Earned, Owned and Shared media.
- Partnering strategically with the leadership for the region, leading all the main activities related to the job: interface with strategic research partners; projects and creative sessions planning and coordination; present to internal clients and budget management.
- Interface with agencies to plan and support projects that will drive a better understanding about consumers to improve return of investments.
Kimberly-ClarkSenior LAO MRA Manager for BCC and Brazil
Mar. 2018 - Aug. 2021São Paulo Area, Brazil- Responsible for developing and manage the CSI team in Latin America for Baby and Child Care categories, as well as champion for Brazil, leading 2 managers, 1 based in Colombia and 1 based in Argentina.
Kimberly-ClarkMRA Leader Brazil
Sep. 2015 - Mar. 2018- Responsible to develop and implement the Market Research & Analytics in Brazil, managing a team of 4 people – 1 senior manager and 3 coordinators/analysts.
- Give support to marketing, trade, media and sales teams of BCC, Feminine & Adult Care and Family in Brazil to generate insights and knowledge for the business.
UnileverCMI Media Brazil
May. 2012 - Aug. 2015
Unilever HPCRegional CMI Manager Skin and Oral Care Latam
Sep. 2009 - Apr. 2012
UnileverGlobal Lux CMI Manager (Latam)
May. 2008 - Sep. 2009
Unilever HPCGlobal Lux CMI Coordinator
May. 2006 - Apr. 2008
Unilever HPCGlobal CTI Coordinator Laundry
Feb. 2005 - Apr. 2006
Research InternationalProject Manager
Jul. 2003 - Jan. 2005Project Manager – Qualitative Area. Main Responsibilities:
- Some of the biggest clients were companies in consumer goods and services area such as Unilever, Kimberly Clark, Diageo, Unibanco, BCP (Claro), among others.
- Development and Coordination of Shopper Understanding and Category Management projects for clients such as Unilever and Diageo.
Intch is a Professional Networking App for the Future of WorkSee more people like Gabriela on Intch
300k+ people
130+ countries
AI matching
Get Intch if you'd like to
702932 people
22
CEO, Growth Hacker and Analytics Expert @ Saga Consulting
17
Marketing Director @ Climb Marketing
18
Designer and Director Photography @ MKT Marketing Inteligente
164056 people
17
Marketing Director @ Climb Marketing
18
Designer and Director Photography @ MKT Marketing Inteligente
24
Insights & Analytics Researcher