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Work Background
AfyaGerente de Inteligência de Mercado
Jul. 2023São Paulo, Brazil- Responsible for lead, develop and manage the Market Intelligence & Insights team in Brazil. Support Afya strategy and execution leading a team.
- Develop, manage, coordinate, and implement the area strategy and all the doctor/ consumer knowledge and research work for the company through a team that manages different research methodologies; macro trends, media consumption and measurement (digital, social, and conventional) and continuous market data (such as: medical demography, brand equity).
- Responsible for maximizing the value from seamless engagement with the doctors during their journey, by delivering optimization of media content, to drive engagement while improving brand equity.
- Partnering strategically with the leadership, leading all the main activities related to the job: interface with strategic research partners; projects and creative sessions planning and coordination; present to internal clients and budget management.
- Interface with agencies to plan and support projects that will drive a better understanding about the doctor journey to improve return of investments.
Kimberly-ClarkHead of Consumer, Shopper and Data & Analytics Insights for Latim America
Aug. 2021 - Apr. 2023São Paulo, Brazil- Responsible for lead, develop and manage the Consumer, Shopper Insights and Data & Analytics team in Latin America. Support brands strategy and executions leading a team of 11 resources.
- Develop, manage, coordinate, and implement the area strategy and all the consumer knowledge and research work for region through a team that manages different research methodologies; macro trends, media consumption and measurement (digital, social, and conventional) and continuous market data (such as: Nielsen, Kantar, Millward Brown).
- Responsible for maximizing the value from seamless engagement with consumers, by delivering optimization of media content, to drive engagement while improving brand equity; optimization within media mix, while driving sufficiency, effectiveness, and efficiency and oversee performance of Paid, Earned, Owned and Shared media.
- Partnering strategically with the leadership for the region, leading all the main activities related to the job: interface with strategic research partners; projects and creative sessions planning and coordination; present to internal clients and budget management.
- Interface with agencies to plan and support projects that will drive a better understanding about consumers to improve return of investments.
Kimberly-ClarkSenior LAO MRA Manager for BCC and Brazil
Mar. 2018 - Aug. 2021São Paulo Area, Brazil- Responsible for developing and manage the CSI team in Latin America for Baby and Child Care categories, as well as champion for Brazil, leading 2 managers, 1 based in Colombia and 1 based in Argentina.
Kimberly-ClarkMRA Leader Brazil
Sep. 2015 - Mar. 2018- Responsible to develop and implement the Market Research & Analytics in Brazil, managing a team of 4 people – 1 senior manager and 3 coordinators/analysts.
- Give support to marketing, trade, media and sales teams of BCC, Feminine & Adult Care and Family in Brazil to generate insights and knowledge for the business.
UnileverCMI Media Brazil
May. 2012 - Aug. 2015
Unilever HPCRegional CMI Manager Skin and Oral Care Latam
Sep. 2009 - Apr. 2012
UnileverGlobal Lux CMI Manager (Latam)
May. 2008 - Sep. 2009
Unilever HPCGlobal Lux CMI Coordinator
May. 2006 - Apr. 2008
Unilever HPCGlobal CTI Coordinator Laundry
Feb. 2005 - Apr. 2006
Research InternationalProject Manager
Jul. 2003 - Jan. 2005Project Manager – Qualitative Area. Main Responsibilities:
- Some of the biggest clients were companies in consumer goods and services area such as Unilever, Kimberly Clark, Diageo, Unibanco, BCP (Claro), among others.
- Development and Coordination of Shopper Understanding and Category Management projects for clients such as Unilever and Diageo.
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